UGC Audience in United States
UGC has an estimated audience of 1,089,160 people in United States. 51.9% are female, 48.1% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.
The average UGC fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.74× the country average). Demographically, the UGC audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: NGO / Political Party
Demographics of UGC fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 38.3 |
| Estimated audience size | 1,089,160 |
Audience persona
The typical UGC fan in United States is balanced, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 217,586 | 1.82× |
| Texas | 108,095 | 1.15× |
| Florida | 94,421 | 1.28× |
| New York | 92,006 | 1.51× |
| Illinois | 43,789 | 1.21× |
| Georgia | 36,909 | 1.1× |
| New Jersey | 36,114 | 1.3× |
| Pennsylvania | 35,861 | 0.98× |
| North Carolina | 30,770 | 0.94× |
| Washington | 28,022 | 1.28× |
| Arizona | 27,864 | 1.25× |
| Virginia | 27,289 | 1.03× |
| Ohio | 26,797 | 0.8× |
| Massachusetts | 25,960 | 1.21× |
| Michigan | 25,730 | 0.9× |
| Maryland | 21,032 | 1.12× |
| Tennessee | 19,464 | 0.89× |
| Colorado | 19,115 | 1.11× |
| Indiana | 17,418 | 0.88× |
| Nevada | 15,571 | 1.48× |
| Oregon | 15,329 | 1.23× |
| Missouri | 14,633 | 0.83× |
| Minnesota | 14,418 | 0.92× |
| Wisconsin | 13,808 | 0.84× |
| South Carolina | 13,270 | 0.81× |
| Connecticut | 12,079 | 1.11× |
| Utah | 12,055 | 1.24× |
| Kentucky | 11,330 | 0.83× |
| Alabama | 10,772 | 0.71× |
| Louisiana | 10,616 | 0.76× |
| Oklahoma | 10,227 | 0.85× |
| Iowa | 7,815 | 0.87× |
| Kansas | 7,668 | 0.89× |
| Hawaii | 7,274 | 1.55× |
| Arkansas | 6,603 | 0.74× |
| Mississippi | 5,583 | 0.62× |
| New Mexico | 5,103 | 0.93× |
| Idaho | 5,025 | 0.92× |
| Washington, District of Columbia | 4,899 | 1.5× |
| Nebraska | 4,682 | 0.86× |
| Rhode Island | 3,711 | 1.07× |
| New Hampshire | 3,569 | 0.83× |
| Maine | 3,312 | 0.85× |
| West Virginia | 3,304 | 0.65× |
| Montana | 2,705 | 0.9× |
| Delaware | 2,453 | 0.82× |
| Alaska | 1,912 | 0.82× |
| North Dakota | 1,811 | 0.81× |
| Vermont | 1,543 | 0.81× |
| South Dakota | 1,478 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 15.74× | Internet & Social Media |
| Governor of Michigan | 18.86× | Politics & Society |
| Vocal harmony | 10.03× | Music & Radio |
| Wok | 13.59× | Food & Beverages |
| Grinch | 8.12× | Movies & TV |
| Google Home | 11.81× | Technology & Electronics |
| Hibachi | 13.54× | Food & Beverages |
| headspace | 15.62× | Health |
| Grace Slick | 14.38× | Music & Radio |
| Cherish (group) | 16.8× | Music & Radio |
| Hipster | 14.78× | Politics & Society |
| Fairy godmother | 10.48× | Literature |
| No Escape (1994 film) | 15.17× | Movies & TV |
| Israel | 2.78× | Travel & Leisure |
| Nationality | 2.75× | Politics & Society |
| El Paso County, Colorado | 16.59× | Travel & Leisure |
| TV Fanatic | 13.33× | Movies & TV |
| Combat sport | 1.88× | Sports |
| Jesse Plemons | 3.92× | Movies & TV |
| Kikar HaShabbat | 18.4× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.72 |
| Patriotism | CONSERVATISM | 1.7 |
| Urban Lifestyle | OPEN | 1.46 |
| Travelling | THRILL | 1.42 |
| Spirituality | BALANCE | 1.41 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 36.0% |
| France | 16.1% |
| Brazil | 13.7% |
See UGC audiences in other countries
More Business & Career audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does UGC have in United States?
UGC has an estimated audience of 1,089,160 people in United States, concentrated in California and Texas.
What is the gender split and age of UGC fans?
51.9% of UGC fans are female, 48.1% are male, with an average age of 38.3 years.
Which brands do UGC fans like most?
UGC fans show strongest brand affinity for Goop (15.74×), Governor of Michigan (18.86×), and Vocal harmony (10.03×) over the country average.
Where do UGC fans live in United States?
UGC fans in United States are most concentrated in California (reach 217,586), Texas (reach 108,095), and Florida (reach 94,421). These three regions account for the largest share of the active audience.
What other brands do UGC fans also like?
Beyond UGC itself, the audience over-indexes on Governor of Michigan (18.86×), Vocal harmony (10.03×), Wok (13.59×), and Grinch (8.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for UGC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.