Rascasse Audience Intelligence

UGC Audience in United States

A data profile of the people who buy, follow and care about UGC in United States — modelled from more than twelve digital signal sources. UGC has an estimated audience of 1,089,160 people in United States.

#192among NGO / Political Party in United States#1475in Business & Career

The average UGC fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Creative Commons, Google, Anne Hathaway, with strongest over-indexing on Creative Commons (7.81× the country average).

Demographically, the UGC audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UGC fan in United States is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Creative Commons.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UGC profile in United States.

Audience size
1.1M
in United States
Gender
51.9%♀
48.1% male
Age
38.3
average years
Country rank
#22343
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UGC fans

51.9% are female, 48.1% are male, average age 38.3.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for UGC audience in United States
MetricValue
Female51.9%
Male48.1%
Average age38.3
Estimated audience size1,089,160
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the UGC audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

5.0%

of the worldwide UGC audience comes from United States.

Worldwide audience distribution share by country for UGC
CountryShare
India34.6%
France15.8%
Brazil13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UGC audience in United States is strongest.

Fig. 05

Top regions by affinity

UGC fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.60×
02New York~80K1.36×
03Hawaii~6K1.36×
04Utah~10K1.34×
05Nevada~10K1.28×
06Washington, District of Columbia~4K1.23×
07Washington~30K1.21×
08Florida~90K1.19×
09New Jersey~30K1.19×
10Arizona~30K1.16×
11Illinois~40K1.11×
12Oregon~10K1.11×
13Massachusetts~20K1.10×
14Texas~100K1.08×
15Georgia~40K1.07×
16Maryland~20K1.07×
17Connecticut~10K1.06×
18Colorado~20K1.02×
19Virginia~30K1.01×
20Idaho~6K1.01×
21Louisiana~10K1.00×
22Rhode Island~3K1.00×
23Kansas~8K0.98×
24Montana~3K0.98×
25Pennsylvania~30K0.95×
26North Carolina~30K0.95×
27North Dakota~2K0.95×
28Tennessee~20K0.94×
29Alaska~2K0.94×
30Missouri~20K0.93×
31Oklahoma~10K0.93×
32Minnesota~10K0.92×
33New Mexico~5K0.92×
34Indiana~20K0.91×
35Michigan~30K0.90×
36Kentucky~10K0.90×
37Iowa~8K0.90×
38New Hampshire~4K0.89×
39South Dakota~2K0.89×
40Nebraska~5K0.88×
41Maine~3K0.88×
42Vermont~2K0.88×
43Delaware~3K0.87×
44Wisconsin~10K0.86×
45Arkansas~8K0.86×
46West Virginia~4K0.86×
47Ohio~30K0.85×
48South Carolina~10K0.85×
49Alabama~10K0.79×
50Mississippi~7K0.75×
Fig. 06

Affinity by region

Affinity by region — UGC, United States
0.75×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UGC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UGC audience
#·InterestCategoryAffinity×
01Creative CommonsTechnology & Electronics7.81×
02Dropbox (service)Technology & Electronics6.03×
03Anne HathawayMovies & TV4.75×
04FedExBusiness & Career3.10×
05Solar energyHome & Garden2.99×
06Sustainable energyHome & Garden2.94×
07Renewable energyBusiness & Career2.85×
08Virtual realityTechnology & Electronics2.80×
09InnovationBusiness & Career2.59×
10GoogleInternet & Social Media2.49×
11Real propertyHome & Garden2.36×
12RadioTechnology & Electronics2.27×
13SubwayFood & Beverages2.17×
14Discount storesShopping2.13×
15Mortgage loansBusiness & Career2.07×
16Pizza HutFood & Beverages2.04×
17McDonald'sFood & Beverages1.69×
18PinterestInternet & Social Media1.66×
19AirbnbTravel & Leisure1.65×
20FIFA World CupSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UGC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UGC audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
SpiritualityBALANCE1.77×
Convenience OrientationPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UGC audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Design AffinityPREMIUM0.88×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UGC have in United States?

UGC has an estimated audience of 1,089,160 people in United States, concentrated in California and Texas.

02

What is the gender split and age of UGC fans?

51.9% of UGC fans are female, 48.1% are male, with an average age of 38.3 years.

03

Which brands do UGC fans like most?

UGC fans show strongest brand affinity for Creative Commons (7.81×), Google (2.49×), and Anne Hathaway (4.75×) over the country average.

04

Where do UGC fans live in United States?

UGC fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do UGC fans also like?

Beyond UGC itself, the audience over-indexes on Google (2.49×), Anne Hathaway (4.75×), FedEx (3.1×), and Dropbox (service) (6.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See UGC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UGC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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