Rascasse Audience Intelligence

Occupy Wall Street Audience in United States

A data profile of the people who buy, follow and care about Occupy Wall Street in United States — modelled from more than twelve digital signal sources. Occupy Wall Street has an estimated audience of 1,263,528 people in United States.

#159among NGO / Political Party in United States#1220in Politics & Society

The average Occupy Wall Street fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Mitch McConnell, Political movement, FRONTLINE, with strongest over-indexing on Mitch McConnell (5.04× the country average).

Demographically, the Occupy Wall Street audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Occupy Wall Street fan in United States is balanced, around 42.0 years old, with strong Individualism tendencies and a notable affinity for Mitch McConnell.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Occupy Wall Street profile in United States.

Audience size
1.3M
in United States
Gender
50.8%♀
49.2% male
Age
42.0
average years
Country rank
#20100
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Occupy Wall Street fans

50.8% are female, 49.2% are male, average age 42.0.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Occupy Wall Street audience in United States
MetricValue
Female50.8%
Male49.2%
Average age42.0
Estimated audience size1,263,528
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Occupy Wall Street audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4919%
50+29%
Fig. 04

Worldwide distribution

73.8%

of the worldwide Occupy Wall Street audience comes from United States.

Worldwide audience distribution share by country for Occupy Wall Street
CountryShare
United States73.8%
Germany6.4%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Occupy Wall Street audience in United States is strongest.

Fig. 05

Top regions by affinity

Occupy Wall Street fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K2.20×
02New York~100K2.02×
03Massachusetts~40K1.67×
04Connecticut~20K1.47×
05Vermont~3K1.43×
06New Jersey~40K1.36×
07Rhode Island~5K1.27×
08Oregon~20K1.26×
09Pennsylvania~50K1.19×
10Washington~30K1.19×
11New Hampshire~6K1.19×
12Maine~5K1.16×
13California~200K1.15×
14Virginia~30K1.10×
15Maryland~20K1.09×
16Colorado~20K1.07×
17Illinois~40K1.05×
18Minnesota~20K1.01×
19North Dakota~3K0.98×
20Delaware~3K0.97×
21Alaska~3K0.97×
22Michigan~30K0.96×
23Iowa~10K0.95×
24Montana~3K0.95×
25Wisconsin~20K0.94×
26Ohio~40K0.91×
27North Carolina~30K0.90×
28Nebraska~6K0.90×
29Idaho~6K0.90×
30South Dakota~3K0.90×
31Missouri~20K0.88×
32Utah~10K0.88×
33Kansas~9K0.88×
34West Virginia~5K0.88×
35Hawaii~5K0.87×
36Kentucky~10K0.86×
37Tennessee~20K0.85×
38Indiana~20K0.84×
39New Mexico~5K0.84×
40Oklahoma~10K0.83×
41Georgia~30K0.82×
42Arizona~20K0.82×
43Nevada~10K0.82×
44Arkansas~9K0.82×
45Texas~90K0.79×
46Mississippi~8K0.78×
47Louisiana~10K0.77×
48South Carolina~10K0.76×
49Florida~60K0.72×
50Alabama~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Occupy Wall Street, United States
0.72×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Occupy Wall Street audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Occupy Wall Street audience
#·InterestCategoryAffinity×
01Keith EllisonPolitics & Society16.42×
02Political movementPolitics & Society15.23×
03Daily KosInternet & Social Media12.97×
04FRONTLINEMovies & TV11.89×
05Tulsi GabbardPolitics & Society8.80×
06Adam SchiffPolitics & Society8.59×
07Elizabeth WarrenPolitics & Society7.30×
08Bernie SandersPolitics & Society6.26×
09Chuck SchumerPolitics & Society5.92×
10BlueskyInternet & Social Media5.87×
11Drudge ReportSports5.73×
12Mitch McConnellPolitics & Society5.04×
13DemocracyPolitics & Society4.54×
14WikipediaInternet & Social Media4.38×
15Gavin NewsomPolitics & Society4.18×
16Psychology TodayHealth3.93×
17verizonTechnology & Electronics3.27×
18GenderPolitics & Society3.16×
19CNNMovies & TV2.60×
20PoliticsPolitics & Society2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Occupy Wall Street audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Occupy Wall Street audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.90×
SpiritualityBALANCE1.69×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Occupy Wall Street audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Price SensitivityPREMIUM0.74×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Occupy Wall Street have in United States?

Occupy Wall Street has an estimated audience of 1,263,528 people in United States, concentrated in California and New York.

02

What is the gender split and age of Occupy Wall Street fans?

50.8% of Occupy Wall Street fans are female, 49.2% are male, with an average age of 42.0 years.

03

Which brands do Occupy Wall Street fans like most?

Occupy Wall Street fans show strongest brand affinity for Mitch McConnell (5.04×), Political movement (15.23×), and FRONTLINE (11.89×) over the country average.

04

Where do Occupy Wall Street fans live in United States?

Occupy Wall Street fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Occupy Wall Street fans also like?

Beyond Occupy Wall Street itself, the audience over-indexes on Political movement (15.23×), FRONTLINE (11.89×), Wikipedia (4.38×), and Bluesky (5.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Occupy Wall Street audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Occupy Wall Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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