Occupy Wall Street Audience in United States

Occupy Wall Street logo

Occupy Wall Street has an estimated audience of 1,268,007 people in United States. 50.8% are female, 49.2% are male, average age 42.0. Top regions: California, New York, Texas. Top brand affinities: Political movement, Wikipedia, Bluesky, FRONTLINE, Daily Kos.

The average Occupy Wall Street fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Political movement, Wikipedia, Bluesky, with strongest over-indexing on Political movement (15.23× the country average). Demographically, the Occupy Wall Street audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Occupy Wall Street fans

Demographic split for Occupy Wall Street audience in United States
MetricValue
Female50.8%
Male49.2%
Average age42.0
Estimated audience size1,268,007

Audience persona

The typical Occupy Wall Street fan in United States is balanced, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for Political movement.

Top regions in United States

Top regions ranked by reach for Occupy Wall Street in United States
RegionReachAffinity
California173,5991.24×
New York162,0682.29×
Texas91,7340.84×
Florida64,7010.75×
Pennsylvania52,2341.22×
Massachusetts46,8151.87×
New Jersey46,0391.43×
Illinois45,3831.07×
Virginia35,8491.16×
Ohio35,7010.91×
North Carolina35,3270.93×
Georgia32,7220.84×
Michigan32,6210.98×
Washington31,6951.25×
Maryland25,4221.17×
Colorado22,4921.13×
Tennessee20,8890.82×
Arizona20,3110.78×
Oregon20,2991.4×
Connecticut19,9741.57×
Minnesota19,3781.07×
Indiana18,0650.78×
Missouri17,0440.83×
Wisconsin16,6510.87×
Kentucky12,3180.77×
South Carolina12,0420.63×
Oklahoma10,5010.75×
Washington, District of Columbia10,4742.75×
Louisiana10,2040.62×
Utah9,8120.86×
Iowa9,4560.91×
Alabama9,2960.52×
Nevada8,8700.72×
Kansas7,5410.75×
New Hampshire6,4771.3×
Arkansas6,1820.59×
Rhode Island6,1751.53×
Maine5,7701.27×
Mississippi5,6160.54×
Nebraska5,0420.79×
Idaho5,0260.79×
New Mexico4,1260.65×
Vermont3,8651.74×
West Virginia3,7290.63×
Hawaii3,5560.65×
Delaware2,8720.82×
Montana2,5430.72×
Alaska1,8100.67×
North Dakota1,7700.68×
South Dakota1,3850.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Occupy Wall Street audience
BrandAffinityCategory
Political movement15.23×Politics & Society
Wikipedia4.38×Internet & Social Media
Bluesky5.87×Internet & Social Media
FRONTLINE11.89×Movies & TV
Daily Kos12.97×Internet & Social Media
Drudge Report5.73×Sports
CNN2.6×Movies & TV
Democracy4.54×Politics & Society
Tulsi Gabbard8.8×Politics & Society
verizon3.27×Technology & Electronics
Politics2.25×Politics & Society
Gender3.16×Politics & Society
The Hill (newspaper)7.04×News
Political campaign5.35×Politics & Society
Political satire9.76×Literature
Social network1.74×Internet & Social Media
Anthropology2.71×Business & Career
Humour1.91×Literature
X1.71×Internet & Social Media
Urban Dictionary5.54×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Occupy Wall Street audience
TraitClusterScore
SustainabilityBALANCE1.69
IndividualismJOY1.54
Urban LifestyleOPEN1.49
Early Adopter MentalityPOWER1.46
TraditionCONSERVATISM1.38
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Occupy Wall Street
CountryShare
United States73.8%
Germany6.4%
Canada3.0%

See Occupy Wall Street audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Occupy Wall Street have in United States?

Occupy Wall Street has an estimated audience of 1,268,007 people in United States, concentrated in California and New York.

What is the gender split and age of Occupy Wall Street fans?

50.8% of Occupy Wall Street fans are female, 49.2% are male, with an average age of 42.0 years.

Which brands do Occupy Wall Street fans like most?

Occupy Wall Street fans show strongest brand affinity for Political movement (15.23×), Wikipedia (4.38×), and Bluesky (5.87×) over the country average.

Where do Occupy Wall Street fans live in United States?

Occupy Wall Street fans in United States are most concentrated in California (reach 173,599), New York (reach 162,068), and Texas (reach 91,734). These three regions account for the largest share of the active audience.

What other brands do Occupy Wall Street fans also like?

Beyond Occupy Wall Street itself, the audience over-indexes on Wikipedia (4.38×), Bluesky (5.87×), FRONTLINE (11.89×), and Daily Kos (12.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Occupy Wall Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.