Rascasse Audience Intelligence

Bluesky Audience in United States

A data profile of the people who buy, follow and care about Bluesky in United States — modelled from more than twelve digital signal sources. Bluesky has an estimated audience of 24,401,035 people in United States.

#10among Social media in United States#35among Website / Newspaper / Magazine in United States#27in Internet & Social Media

The average Bluesky fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Maps, Political science, Pizza Hut, with strongest over-indexing on Google Maps (2.39× the country average).

Demographically, the Bluesky audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bluesky fan in United States is balanced, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bluesky profile in United States.

Audience size
24.4M
in United States
Gender
54.4%♀
45.6% male
Age
37.8
average years
Country rank
#1269
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bluesky

54.4% are female, 45.6% are male, average age 37.8.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Bluesky audience in United States
MetricValue
Female54.4%
Male45.6%
Average age37.8
Estimated audience size24,401,035
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Bluesky audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3914%
40-4915%
50+23%
Fig. 04

Worldwide distribution

42.0%

of the worldwide Bluesky audience comes from United States.

Worldwide audience distribution share by country for Bluesky
CountryShare
United States42.0%
United Kingdom10.4%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bluesky audience in United States is strongest.

Fig. 05

Top regions by affinity

Bluesky fans by region: top regions in United States
#RegionReachAffinity×
01Maine~200K1.90×
02Washington, District of Columbia~100K1.84×
03Oregon~500K1.62×
04Washington~800K1.52×
05Vermont~70K1.48×
06Rhode Island~100K1.35×
07Massachusetts~700K1.34×
08Minnesota~500K1.26×
09Maryland~500K1.20×
10New Hampshire~100K1.17×
11Wisconsin~500K1.14×
12New Mexico~200K1.13×
13New York~1.5M1.11×
14Illinois~1M1.11×
15Colorado~500K1.11×
16Nebraska~100K1.10×
17Delaware~80K1.06×
18Connecticut~300K1.05×
19Virginia~700K1.04×
20Pennsylvania~900K1.03×
21Montana~80K1.03×
22Alaska~60K1.02×
23California~3M1.00×
24Michigan~700K0.99×
25Missouri~400K0.99×
26Kentucky~300K0.97×
27Iowa~200K0.97×
28Ohio~800K0.95×
29Utah~200K0.93×
30New Jersey~600K0.92×
31Kansas~200K0.92×
32North Carolina~700K0.90×
33Indiana~400K0.89×
34Idaho~100K0.89×
35Arizona~500K0.84×
36Oklahoma~200K0.82×
37Tennessee~400K0.81×
38West Virginia~100K0.79×
39Georgia~600K0.77×
40Arkansas~200K0.77×
41Texas~1.5M0.76×
42Alabama~300K0.72×
43Nevada~200K0.72×
44Florida~1.5M0.71×
45North Dakota~40K0.71×
46South Carolina~300K0.69×
47Louisiana~200K0.68×
48Hawaii~80K0.67×
49Mississippi~100K0.65×
50South Dakota~40K0.62×
Fig. 06

Affinity by region

Affinity by region — Bluesky, United States
0.62×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bluesky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bluesky audience
#·InterestCategoryAffinity×
01Karl MarxLiterature6.97×
02IndividualismPolitics & Society3.85×
03Political scienceBusiness & Career3.78×
04Web serverTechnology & Electronics3.56×
05Public administrationBusiness & Career3.27×
06PoliticoPolitics & Society3.13×
07Sustainable energyHome & Garden2.70×
08MSNBCMovies & TV2.58×
09Google MapsInternet & Social Media2.39×
10Renewable energyBusiness & Career2.29×
11DemocracyPolitics & Society2.11×
12Pizza HutFood & Beverages1.84×
13Britney SpearsMusic & Radio1.83×
14GeneticsKids & Family1.75×
15InnovationBusiness & Career1.72×
16Real propertyHome & Garden1.67×
17ActivismPolitics & Society1.66×
18SubwayFood & Beverages1.61×
19Discount storesShopping1.61×
20Domino's PizzaFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bluesky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bluesky audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
IndividualismJOY2.01×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bluesky audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.86×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bluesky have in United States?

Bluesky has an estimated audience of 24,401,035 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bluesky fans?

54.4% of Bluesky fans are female, 45.6% are male, with an average age of 37.8 years.

03

Which brands do Bluesky fans like most?

Bluesky fans show strongest brand affinity for Google Maps (2.39×), Political science (3.78×), and Pizza Hut (1.84×) over the country average.

04

Where do Bluesky fans live in United States?

Bluesky fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bluesky fans also like?

Beyond Bluesky itself, the audience over-indexes on Political science (3.78×), Pizza Hut (1.84×), Web server (3.56×), and Sustainable energy (2.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bluesky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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