Bluesky Audience in United States
Bluesky has an estimated audience of 25,354,265 people in United States. 49.4% are female, 50.6% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Goop, Israel, Governor of Michigan, Wok, Vocal harmony.
The average Bluesky fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Israel, Governor of Michigan, with strongest over-indexing on Goop (9.44× the country average). Demographically, the Bluesky audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Bluesky fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 44.2 |
| Estimated audience size | 25,354,265 |
Audience persona
The typical Bluesky fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,065,860 | 1.1× |
| Texas | 1,682,725 | 0.77× |
| New York | 1,656,354 | 1.17× |
| Florida | 1,205,947 | 0.7× |
| Illinois | 940,324 | 1.11× |
| Pennsylvania | 907,534 | 1.06× |
| Washington | 836,981 | 1.65× |
| Ohio | 781,078 | 1× |
| North Carolina | 733,261 | 0.96× |
| Massachusetts | 711,149 | 1.42× |
| Michigan | 688,728 | 1.04× |
| Virginia | 667,989 | 1.08× |
| Georgia | 596,842 | 0.76× |
| New Jersey | 581,162 | 0.9× |
| Oregon | 505,048 | 1.74× |
| Maryland | 503,546 | 1.16× |
| Colorado | 470,309 | 1.18× |
| Minnesota | 464,989 | 1.28× |
| Arizona | 463,390 | 0.9× |
| Wisconsin | 453,962 | 1.19× |
| Indiana | 407,594 | 0.88× |
| Missouri | 402,890 | 0.99× |
| Tennessee | 396,812 | 0.78× |
| Kentucky | 278,868 | 0.88× |
| Connecticut | 278,816 | 1.1× |
| South Carolina | 254,391 | 0.67× |
| Alabama | 230,839 | 0.65× |
| Oklahoma | 217,190 | 0.77× |
| Louisiana | 211,619 | 0.65× |
| Utah | 210,397 | 0.93× |
| Iowa | 200,030 | 0.96× |
| Kansas | 198,185 | 0.99× |
| Nevada | 186,923 | 0.76× |
| Arkansas | 153,794 | 0.74× |
| Maine | 145,881 | 1.61× |
| Washington, District of Columbia | 144,063 | 1.89× |
| New Mexico | 128,852 | 1.01× |
| Mississippi | 126,136 | 0.6× |
| New Hampshire | 124,006 | 1.24× |
| Nebraska | 121,639 | 0.96× |
| Idaho | 116,409 | 0.92× |
| Rhode Island | 106,905 | 1.32× |
| West Virginia | 87,931 | 0.74× |
| Hawaii | 79,006 | 0.72× |
| Vermont | 69,292 | 1.56× |
| Montana | 63,491 | 0.9× |
| Delaware | 60,244 | 0.86× |
| Alaska | 50,360 | 0.93× |
| South Dakota | 37,158 | 0.63× |
| North Dakota | 35,764 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 9.44× | Internet & Social Media |
| Israel | 3.03× | Travel & Leisure |
| Governor of Michigan | 10.51× | Politics & Society |
| Wok | 8.65× | Food & Beverages |
| Vocal harmony | 5.81× | Music & Radio |
| Grinch | 4.97× | Movies & TV |
| Google Home | 7.45× | Technology & Electronics |
| Urban Outfitters | 2.05× | Shopping |
| Hibachi | 8.23× | Food & Beverages |
| headspace | 9.67× | Health |
| Nationality | 2.09× | Politics & Society |
| Grace Slick | 8.54× | Music & Radio |
| Historic site | 4.05× | Arts & Culture |
| Cherish (group) | 9.7× | Music & Radio |
| Hipster | 8.22× | Politics & Society |
| Elsword | 13.93× | Games |
| Jeep Wagoneer | 4.87× | Cars & Mobility |
| Fairy godmother | 6.12× | Literature |
| 3D printing | 2.03× | Technology & Electronics |
| No Escape (1994 film) | 9.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.73 |
| Individualism | JOY | 1.67 |
| Sustainability | BALANCE | 1.41 |
| Extroversion | THRILL | 1.3 |
| Spirituality | BALANCE | 1.28 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 10.3% |
| Japan | 7.4% |
See Bluesky audiences in other countries
More Social media audiences in United States
Frequently asked questions
How many fans does Bluesky have in United States?
Bluesky has an estimated audience of 25,354,265 people in United States, concentrated in California and Texas.
What is the gender split and age of Bluesky fans?
49.4% of Bluesky fans are female, 50.6% are male, with an average age of 44.2 years.
Which brands do Bluesky fans like most?
Bluesky fans show strongest brand affinity for Goop (9.44×), Israel (3.03×), and Governor of Michigan (10.51×) over the country average.
Where do Bluesky fans live in United States?
Bluesky fans in United States are most concentrated in California (reach 3,065,860), Texas (reach 1,682,725), and New York (reach 1,656,354). These three regions account for the largest share of the active audience.
What other brands do Bluesky fans also like?
Beyond Bluesky itself, the audience over-indexes on Israel (3.03×), Governor of Michigan (10.51×), Wok (8.65×), and Vocal harmony (5.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bluesky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.