Bluesky Audience in United States

Bluesky has an estimated audience of 25,354,265 people in United States. 49.4% are female, 50.6% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Aaron Rodgers.

The average Bluesky fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (11.63× the country average). Demographically, the Bluesky audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Bluesky fans

Demographic split for Bluesky audience in United States
MetricValue
Female49.4%
Male50.6%
Average age44.2
Estimated audience size25,354,265

Audience persona

The typical Bluesky fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Bluesky in United States
RegionReachAffinity
California3,065,8601.1×
Texas1,682,7250.77×
New York1,656,3541.17×
Florida1,205,9470.7×
Illinois940,3241.11×
Pennsylvania907,5341.06×
Washington836,9811.65×
Ohio781,0781×
North Carolina733,2610.96×
Massachusetts711,1491.42×
Michigan688,7281.04×
Virginia667,9891.08×
Georgia596,8420.76×
New Jersey581,1620.9×
Oregon505,0481.74×
Maryland503,5461.16×
Colorado470,3091.18×
Minnesota464,9891.28×
Arizona463,3900.9×
Wisconsin453,9621.19×
Indiana407,5940.88×
Missouri402,8900.99×
Tennessee396,8120.78×
Kentucky278,8680.88×
Connecticut278,8161.1×
South Carolina254,3910.67×
Alabama230,8390.65×
Oklahoma217,1900.77×
Louisiana211,6190.65×
Utah210,3970.93×
Iowa200,0300.96×
Kansas198,1850.99×
Nevada186,9230.76×
Arkansas153,7940.74×
Maine145,8811.61×
Washington, District of Columbia144,0631.89×
New Mexico128,8521.01×
Mississippi126,1360.6×
New Hampshire124,0061.24×
Nebraska121,6390.96×
Idaho116,4090.92×
Rhode Island106,9051.32×
West Virginia87,9310.74×
Hawaii79,0060.72×
Vermont69,2921.56×
Montana63,4910.9×
Delaware60,2440.86×
Alaska50,3600.93×
South Dakota37,1580.63×
North Dakota35,7640.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bluesky audience
BrandAffinityCategory
Capital One11.63×Business & Career
Google Maps10.65×Internet & Social Media
CarGurus11.2×Cars & Mobility
Indeed.com7.57×Business & Career
Aaron Rodgers9.46×Sports
Bruce Willis10.55×Movies & TV
Diane Keaton8.86×Movies & TV
AccuWeather9×Home & Garden
Circle K9.74×Shopping
Beetlejuice6.73×Movies & TV
DeviantArt9.51×Internet & Social Media
Enterprise Rent-A-Car8.07×Cars & Mobility
Google News7.64×News
Billy Bob Thornton11.09×Movies & TV
Catherine Zeta-Jones14.14×Movies & TV
Khan Academy10.17×Business & Career
ICloud10.99×Technology & Electronics
Blake Lively10.42×Movies & TV
Demi Moore9.59×Movies & TV
Matthew McConaughey9.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bluesky audience
TraitClusterScore
PatriotismCONSERVATISM1.73
IndividualismJOY1.67
SustainabilityBALANCE1.41
ExtroversionTHRILL1.3
SpiritualityBALANCE1.28
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Bluesky
CountryShare
United States42.8%
United Kingdom10.3%
Japan7.4%

See Bluesky audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Bluesky have in United States?

Bluesky has an estimated audience of 25,354,265 people in United States, concentrated in California and Texas.

What is the gender split and age of Bluesky fans?

49.4% of Bluesky fans are female, 50.6% are male, with an average age of 44.2 years.

Which brands do Bluesky fans like most?

Bluesky fans show strongest brand affinity for Capital One (11.63×), Google Maps (10.65×), and CarGurus (11.2×) over the country average.

Where do Bluesky fans live in United States?

Bluesky fans in United States are most concentrated in California (reach 3,065,860), Texas (reach 1,682,725), and New York (reach 1,656,354). These three regions account for the largest share of the active audience.

What other brands do Bluesky fans also like?

Beyond Bluesky itself, the audience over-indexes on Google Maps (10.65×), CarGurus (11.2×), Indeed.com (7.57×), and Aaron Rodgers (9.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluesky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.