Rascasse Audience Intelligence

Daily Kos Audience in United States

A data profile of the people who buy, follow and care about Daily Kos in United States — modelled from more than twelve digital signal sources. Daily Kos has an estimated audience of 3,527,881 people in United States.

#241among Website / Newspaper / Magazine in United States#118in Internet & Social Media

The average Daily Kos fan in United States is 47.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Politico, Sustainable energy, Cyndi Lauper, with strongest over-indexing on Politico (34.21× the country average).

Demographically, the Daily Kos audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daily Kos fan in United States is balanced, around 47.9 years old, with strong Individualism tendencies and a notable affinity for Politico.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daily Kos profile in United States.

Audience size
3.5M
in United States
Gender
54.5%♀
45.5% male
Age
47.9
average years
Country rank
#8952
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Daily Kos

54.5% are female, 45.5% are male, average age 47.9.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Daily Kos audience in United States
MetricValue
Female54.5%
Male45.5%
Average age47.9
Estimated audience size3,527,881
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Daily Kos audience in United States
Age bracketShare%
16-199%
20-298%
30-3914%
40-4922%
50+47%
Fig. 04

Worldwide distribution

85.8%

of the worldwide Daily Kos audience comes from United States.

Worldwide audience distribution share by country for Daily Kos
CountryShare
United States85.8%
Canada4.0%
Australia1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daily Kos audience in United States is strongest.

Fig. 05

Top regions by affinity

Daily Kos fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K2.43×
02New Mexico~40K2.19×
03Montana~20K2.17×
04Maine~30K1.91×
05Washington~100K1.89×
06Vermont~10K1.74×
07Minnesota~90K1.70×
08Wisconsin~90K1.57×
09Iowa~40K1.30×
10New Hampshire~20K1.20×
11Massachusetts~90K1.18×
12Illinois~100K1.13×
13Colorado~60K1.11×
14Rhode Island~10K1.08×
15South Dakota~9K1.08×
16Wyoming~6K1.03×
17Arizona~80K1.02×
18Connecticut~40K1.02×
19Pennsylvania~100K1.01×
20Michigan~90K0.98×
21Idaho~20K0.98×
22Ohio~100K0.95×
23Maryland~60K0.93×
24Nevada~30K0.93×
25California~400K0.92×
26Washington, District of Columbia~10K0.91×
27Nebraska~20K0.90×
28Missouri~50K0.89×
29Virginia~80K0.86×
30Alaska~7K0.86×
31Delaware~9K0.85×
32Hawaii~10K0.82×
33Kansas~20K0.80×
34New York~200K0.79×
35Indiana~50K0.77×
36Kentucky~30K0.75×
37New Jersey~70K0.73×
38West Virginia~10K0.70×
39North Carolina~70K0.66×
40Mississippi~20K0.63×
41South Carolina~30K0.60×
42Georgia~60K0.57×
43Oklahoma~20K0.57×
44Florida~100K0.54×
45Tennessee~40K0.53×
46Louisiana~20K0.50×
47Utah~20K0.49×
48Arkansas~10K0.49×
49Texas~100K0.45×
50Alabama~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Daily Kos, United States
0.37×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daily Kos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daily Kos audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society34.21×
02Amnesty InternationalPolitics & Society21.16×
03Ocean's ElevenMovies & TV20.00×
04Cyndi LauperMusic & Radio15.23×
05Irina ShaykFashion & Accessoires14.76×
06Charli XCXMusic & Radio13.51×
07Late-night talk showMovies & TV9.21×
08Sustainable energyHome & Garden8.94×
09IndividualismPolitics & Society8.44×
10Human rightsPolitics & Society6.06×
11Renewable energyBusiness & Career5.52×
12Emmy AwardMovies & TV4.73×
13The Washington PostNews4.55×
14MSNBCMovies & TV4.38×
15Robert RedfordMovies & TV3.72×
16ActivismPolitics & Society3.29×
17Joe BidenPolitics & Society2.80×
18Nonprofit organizationPolitics & Society2.13×
19Trader Joe'sShopping2.06×
20CNNMovies & TV1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daily Kos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daily Kos audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.58×
SustainabilityBALANCE3.53×
PatriotismCONSERVATISM2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daily Kos audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Luxury OrientationPREMIUM0.76×
IndulgenceJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daily Kos have in United States?

Daily Kos has an estimated audience of 3,527,881 people in United States, concentrated in California and New York.

02

What is the gender split and age of Daily Kos fans?

54.5% of Daily Kos fans are female, 45.5% are male, with an average age of 47.9 years.

03

Which brands do Daily Kos fans like most?

Daily Kos fans show strongest brand affinity for Politico (34.21×), Sustainable energy (8.94×), and Cyndi Lauper (15.23×) over the country average.

04

Where do Daily Kos fans live in United States?

Daily Kos fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Daily Kos fans also like?

Beyond Daily Kos itself, the audience over-indexes on Sustainable energy (8.94×), Cyndi Lauper (15.23×), Charli XCX (13.51×), and Renewable energy (5.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Daily Kos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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