Daily Kos Audience in United States

Daily Kos has an estimated audience of 3,682,436 people in United States. 54.5% are female, 45.5% are male, average age 47.9. Top regions: California, New York, Texas. Top brand affinities: Politico, Charli XCX, Sustainable energy, Irina Shayk, Cyndi Lauper.

The average Daily Kos fan in United States is 47.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Politico, Charli XCX, Sustainable energy, with strongest over-indexing on Politico (27.57× the country average). Demographically, the Daily Kos audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Daily Kos fans

Demographic split for Daily Kos audience in United States
MetricValue
Female54.5%
Male45.5%
Average age47.9
Estimated audience size3,682,436

Audience persona

The typical Daily Kos fan in United States is balanced, around 47.9 years old, with strong Sustainability tendencies and a notable affinity for Politico.

Top regions in United States

Top regions ranked by reach for Daily Kos in United States
RegionReachAffinity
California396,5820.98×
New York172,2510.84×
Texas153,9880.49×
Washington145,7341.97×
Illinois145,1531.18×
Florida139,5900.56×
Pennsylvania130,8521.06×
Ohio110,6590.98×
Oregon101,3962.4×
Michigan98,5401.02×
Minnesota90,6391.72×
Wisconsin89,7881.62×
Massachusetts89,7091.24×
Arizona80,3441.07×
Virginia79,8790.89×
North Carolina78,4060.71×
New Jersey71,1680.76×
Georgia69,0900.61×
Colorado66,3421.14×
Maryland59,3200.94×
Missouri54,2110.91×
Indiana52,8390.79×
Iowa41,2161.36×
New Mexico41,1692.23×
Tennessee39,9990.54×
Connecticut37,9621.03×
Kentucky36,8970.8×
Nevada33,3620.94×
South Carolina32,3120.58×
Oklahoma24,8900.61×
Maine23,2581.76×
Louisiana22,9700.48×
Kansas21,4050.74×
Montana21,1442.07×
Alabama19,1120.37×
Idaho17,8790.97×
Mississippi17,8240.59×
Nebraska16,8710.91×
Utah15,9490.48×
New Hampshire15,8061.09×
Arkansas14,4240.48×
Hawaii13,1380.83×
Rhode Island11,4700.98×
West Virginia11,4380.67×
Vermont10,7691.67×
Washington, District of Columbia10,2360.92×
Delaware8,5740.84×
South Dakota7,1510.84×
Alaska5,9210.75×
North Dakota5,4590.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daily Kos audience
BrandAffinityCategory
Politico27.57×Politics & Society
Charli XCX15.92×Music & Radio
Sustainable energy6.7×Home & Garden
Irina Shayk19.83×Fashion & Accessoires
Cyndi Lauper12.72×Music & Radio
Renewable energy4.08×Business & Career
Occupy Wall Street16.64×Politics & Society
Activism2.91×Politics & Society
CNN1.88×Movies & TV
Singer-songwriter2.1×Music & Radio
The Washington Post3.47×News
American Airlines1.83×Travel & Leisure
Late-night talk show5.56×Movies & TV
MSNBC3.76×Movies & TV
Bored Panda4.64×Internet & Social Media
Amnesty International17.02×Politics & Society
Dungeons & Dragons5.04×Games
Individualism5.46×Politics & Society
Chase (bank)2.08×Business & Career
Emmy Award3.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daily Kos audience
TraitClusterScore
SustainabilityBALANCE2.87
IndividualismJOY2.09
Community OrientationOPEN1.66
Design AffinityPREMIUM1.54
SpiritualityBALANCE1.41
TraditionCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Daily Kos
CountryShare
United States86.4%
Canada3.8%
Australia1.1%

See Daily Kos audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Daily Kos have in United States?

Daily Kos has an estimated audience of 3,682,436 people in United States, concentrated in California and New York.

What is the gender split and age of Daily Kos fans?

54.5% of Daily Kos fans are female, 45.5% are male, with an average age of 47.9 years.

Which brands do Daily Kos fans like most?

Daily Kos fans show strongest brand affinity for Politico (27.57×), Charli XCX (15.92×), and Sustainable energy (6.7×) over the country average.

Where do Daily Kos fans live in United States?

Daily Kos fans in United States are most concentrated in California (reach 396,582), New York (reach 172,251), and Texas (reach 153,988). These three regions account for the largest share of the active audience.

What other brands do Daily Kos fans also like?

Beyond Daily Kos itself, the audience over-indexes on Charli XCX (15.92×), Sustainable energy (6.7×), Irina Shayk (19.83×), and Cyndi Lauper (12.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily Kos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.