Daily Kos Audience in United States

Daily Kos logo

Daily Kos has an estimated audience of 3,682,436 people in United States. 54.5% are female, 45.5% are male, average age 47.9. Top regions: California, New York, Texas. Top brand affinities: 3D printing, Product design, Natural rubber, Albany County, New York, Ayrton Senna.

The average Daily Kos fan in United States is 47.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include 3D printing, Product design, Natural rubber, with strongest over-indexing on 3D printing (3.79× the country average). Demographically, the Daily Kos audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Daily Kos fans

Demographic split for Daily Kos audience in United States
MetricValue
Female54.5%
Male45.5%
Average age47.9
Estimated audience size3,682,436

Audience persona

The typical Daily Kos fan in United States is balanced, around 47.9 years old, with strong Sustainability tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Daily Kos in United States
RegionReachAffinity
California396,5820.98×
New York172,2510.84×
Texas153,9880.49×
Washington145,7341.97×
Illinois145,1531.18×
Florida139,5900.56×
Pennsylvania130,8521.06×
Ohio110,6590.98×
Oregon101,3962.4×
Michigan98,5401.02×
Minnesota90,6391.72×
Wisconsin89,7881.62×
Massachusetts89,7091.24×
Arizona80,3441.07×
Virginia79,8790.89×
North Carolina78,4060.71×
New Jersey71,1680.76×
Georgia69,0900.61×
Colorado66,3421.14×
Maryland59,3200.94×
Missouri54,2110.91×
Indiana52,8390.79×
Iowa41,2161.36×
New Mexico41,1692.23×
Tennessee39,9990.54×
Connecticut37,9621.03×
Kentucky36,8970.8×
Nevada33,3620.94×
South Carolina32,3120.58×
Oklahoma24,8900.61×
Maine23,2581.76×
Louisiana22,9700.48×
Kansas21,4050.74×
Montana21,1442.07×
Alabama19,1120.37×
Idaho17,8790.97×
Mississippi17,8240.59×
Nebraska16,8710.91×
Utah15,9490.48×
New Hampshire15,8061.09×
Arkansas14,4240.48×
Hawaii13,1380.83×
Rhode Island11,4700.98×
West Virginia11,4380.67×
Vermont10,7691.67×
Washington, District of Columbia10,2360.92×
Delaware8,5740.84×
South Dakota7,1510.84×
Alaska5,9210.75×
North Dakota5,4590.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daily Kos audience
BrandAffinityCategory
3D printing3.79×Technology & Electronics
Product design2.74×Business & Career
Natural rubber2.36×Cars & Mobility
Albany County, New York12.4×Travel & Leisure
Ayrton Senna8.14×Sports
Enfamil5.46×Kids & Family
Isometric exercise6.59×Sports
Solo climbing4.57×Sports
UK garage3.61×Music & Radio
Stamp collecting3.05×Home & Garden
Janitor4.1×Home & Garden
Necktie2.92×Fashion & Accessoires
Pro-Ject2.32×Music & Radio
Embroidery Library7.87×Home & Garden
Final Fantasy VII (Famicom)6.76×Games
IS (Infinite Stratos)1.74×Literature
lose it17.02×
Eddie George4.23×Sports
Laneige2.02×Beauty & Wellness
Canino9.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daily Kos audience
TraitClusterScore
SustainabilityBALANCE2.87
IndividualismJOY2.09
Community OrientationOPEN1.66
Design AffinityPREMIUM1.54
SpiritualityBALANCE1.41
TraditionCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Daily Kos
CountryShare
United States86.4%
Canada3.8%
Australia1.1%

See Daily Kos audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Daily Kos have in United States?

Daily Kos has an estimated audience of 3,682,436 people in United States, concentrated in California and New York.

What is the gender split and age of Daily Kos fans?

54.5% of Daily Kos fans are female, 45.5% are male, with an average age of 47.9 years.

Which brands do Daily Kos fans like most?

Daily Kos fans show strongest brand affinity for 3D printing (3.79×), Product design (2.74×), and Natural rubber (2.36×) over the country average.

Where do Daily Kos fans live in United States?

Daily Kos fans in United States are most concentrated in California (reach 396,582), New York (reach 172,251), and Texas (reach 153,988). These three regions account for the largest share of the active audience.

What other brands do Daily Kos fans also like?

Beyond Daily Kos itself, the audience over-indexes on Product design (2.74×), Natural rubber (2.36×), Albany County, New York (12.4×), and Ayrton Senna (8.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily Kos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.