Rascasse Audience Intelligence

Virgil Abloh Audience in United States

A data profile of the people who buy, follow and care about Virgil Abloh in United States — modelled from more than twelve digital signal sources. Virgil Abloh has an estimated audience of 691,171 people in United States.

#21among Fashion designer in United States#7100among Person in United States#1150in Fashion & Accessoires

The average Virgil Abloh fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Farfetch, Nordstrom rack, Givenchy, with strongest over-indexing on Farfetch (79.24× the country average).

Demographically, the Virgil Abloh audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virgil Abloh fan in United States is more female, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for Farfetch.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virgil Abloh profile in United States.

Audience size
691K
in United States
Gender
60.7%♀
39.3% male
Age
34.3
average years
Country rank
#30156
Person in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virgil Abloh fans

60.7% are female, 39.3% are male, average age 34.3.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Virgil Abloh audience in United States
MetricValue
Female60.7%
Male39.3%
Average age34.3
Estimated audience size691,171
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Virgil Abloh audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Virgil Abloh audience comes from United States.

Worldwide audience distribution share by country for Virgil Abloh
CountryShare
United States32.7%
France7.0%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virgil Abloh audience in United States is strongest.

Fig. 05

Top regions by affinity

Virgil Abloh fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.81×
02Illinois~40K1.80×
03Washington, District of Columbia~4K1.72×
04Georgia~40K1.57×
05California~100K1.53×
06Maryland~20K1.46×
07New Jersey~30K1.43×
08Massachusetts~20K1.26×
09Connecticut~9K1.26×
10Nevada~9K1.25×
11Virginia~20K1.23×
12Rhode Island~3K1.19×
13Florida~60K1.17×
14North Carolina~30K1.15×
15Texas~70K1.14×
16Wisconsin~10K1.14×
17Louisiana~10K1.12×
18Delaware~2K1.11×
19Pennsylvania~30K1.08×
20Oregon~9K1.04×
21Washington~20K1.01×
22Hawaii~3K1.01×
23Michigan~20K1.00×
24Arizona~10K0.95×
25South Carolina~10K0.95×
26Indiana~10K0.93×
27Ohio~20K0.92×
28Tennessee~10K0.92×
29Missouri~10K0.91×
30Colorado~10K0.91×
31Minnesota~10K0.91×
32Mississippi~6K0.91×
33Alabama~9K0.90×
34Vermont~1K0.88×
35Utah~6K0.86×
36Arkansas~5K0.83×
37New Mexico~3K0.82×
38Kentucky~8K0.81×
39Oklahoma~7K0.81×
40Nebraska~3K0.81×
41New Hampshire~2K0.78×
42Maine~2K0.77×
43Alaska~1K0.77×
44North Dakota~1K0.77×
45Kansas~4K0.76×
46Iowa~5K0.74×
47Montana~1K0.72×
48South Dakota~1K0.72×
49West Virginia~2K0.71×
50Idaho~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Virgil Abloh, United States
0.68×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virgil Abloh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virgil Abloh audience
#·InterestCategoryAffinity×
01FarfetchShopping79.24×
02Maison MargielaFashion & Accessoires11.11×
03Acne StudiosFashion & Accessoires10.10×
04GivenchyFashion & Accessoires8.35×
05Kurt GeigerFashion & Accessoires7.26×
06Stella McCartneyFashion & Accessoires7.11×
07Bottega VenetaFashion & Accessoires6.40×
08MilanTravel & Leisure6.09×
09BalenciagaFashion & Accessoires5.71×
10High-net-worth individualBusiness & Career5.69×
11Yves Saint LaurentFashion & Accessoires5.44×
12PradaFashion & Accessoires5.09×
13BurberryFashion & Accessoires5.06×
14Bergdorf GoodmanFashion & Accessoires4.49×
15Louis VuittonFashion & Accessoires4.41×
16Nordstrom rackFashion & Accessoires4.04×
17GucciFashion & Accessoires3.36×
18LeatherFashion & Accessoires2.24×
19Luxury goodsFashion & Accessoires1.92×
20Trader Joe'sShopping1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virgil Abloh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virgil Abloh audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.74×
Luxury OrientationPREMIUM2.55×
Design AffinityPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virgil Abloh audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Community OrientationOPEN0.82×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virgil Abloh have in United States?

Virgil Abloh has an estimated audience of 691,171 people in United States, concentrated in California and New York.

02

What is the gender split and age of Virgil Abloh fans?

60.7% of Virgil Abloh fans are female, 39.3% are male, with an average age of 34.3 years.

03

Which brands do Virgil Abloh fans like most?

Virgil Abloh fans show strongest brand affinity for Farfetch (79.24×), Nordstrom rack (4.04×), and Givenchy (8.35×) over the country average.

04

Where do Virgil Abloh fans live in United States?

Virgil Abloh fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Virgil Abloh fans also like?

Beyond Virgil Abloh itself, the audience over-indexes on Nordstrom rack (4.04×), Givenchy (8.35×), Louis Vuitton (4.41×), and Maison Margiela (11.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Virgil Abloh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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