Rascasse Audience Intelligence

Toteme Target Market in United States

A data profile of the people who buy, follow and care about Toteme in United States — modelled from more than twelve digital signal sources. Toteme has an estimated audience of 350,304 people in United States.

#62among Luxury fashion in United States#4611among Brand in United States#1502in Fashion & Accessoires

The average Toteme fan in United States is 37.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Farfetch, Nordstrom rack, Loro Piana, with strongest over-indexing on Farfetch (158.64× the country average).

Demographically, the Toteme audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toteme fan in United States is more female, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Farfetch.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toteme profile in United States.

Audience size
350K
in United States
Gender
66.0%♀
34.0% male
Age
37.1
average years
Country rank
#44599
Brand in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Toteme

66.0% are female, 34.0% are male, average age 37.1.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Toteme audience in United States
MetricValue
Female66.0%
Male34.0%
Average age37.1
Estimated audience size350,304
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Toteme audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Toteme audience comes from United States.

Worldwide audience distribution share by country for Toteme
CountryShare
United States19.3%
China15.6%
Sweden8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toteme audience in United States is strongest.

Fig. 05

Top regions by affinity

Toteme customers by region in United States
#RegionReachAffinity×
01New York~100K7.78×
02Washington, District of Columbia~3K3.26×
03California~100K2.73×
04New Jersey~20K2.57×
05Connecticut~7K2.12×
06Massachusetts~10K2.03×
07Washington~10K1.71×
08Illinois~10K1.28×
09Colorado~6K1.21×
10Virginia~9K1.14×
11Maryland~6K1.12×
12Oregon~4K1.09×
13Hawaii~1K1.06×
14Rhode Island~1K1.05×
15Vermont<1K1.03×
16Pennsylvania~10K0.92×
17Maine~1K0.92×
18Georgia~9K0.88×
19Florida~20K0.85×
20Alaska<1K0.85×
21Nevada~3K0.84×
22New Hampshire~1K0.84×
23North Dakota<1K0.84×
24South Dakota<1K0.83×
25Montana<1K0.82×
26Minnesota~4K0.81×
27Delaware<1K0.80×
28Texas~20K0.77×
29West Virginia~1K0.75×
30Utah~2K0.74×
31Michigan~6K0.73×
32North Carolina~7K0.72×
33Idaho~1K0.72×
34New Mexico~1K0.71×
35Mississippi~2K0.69×
36Nebraska~1K0.69×
37Arkansas~2K0.66×
38Tennessee~4K0.65×
39Arizona~4K0.64×
40South Carolina~3K0.64×
41Kansas~2K0.64×
42Louisiana~3K0.62×
43Iowa~2K0.62×
44Missouri~3K0.60×
45Oklahoma~2K0.60×
46Ohio~6K0.59×
47Wisconsin~3K0.59×
48Alabama~3K0.58×
49Kentucky~2K0.58×
50Indiana~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Toteme, United States
0.57×1.00×7.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toteme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toteme audience
#·InterestCategoryAffinity×
01FarfetchShopping158.64×
02PomellatoFashion & Accessoires40.80×
03Giuseppe ZanottiFashion & Accessoires29.29×
04Loro PianaFashion & Accessoires28.22×
05Brunello CucinelliFashion & Accessoires27.33×
06ChaumetFashion & Accessoires26.24×
07Soho House (club)Business & Career22.26×
08Marni (clothing)Fashion & Accessoires20.94×
09Manolo BlahnikFashion & Accessoires17.46×
10Rick OwensFashion & Accessoires14.82×
11Jimmy ChooFashion & Accessoires13.72×
12Acne StudiosFashion & Accessoires13.61×
13Christian LouboutinFashion & Accessoires13.48×
14Bottega VenetaFashion & Accessoires12.12×
15Maison MargielaFashion & Accessoires11.93×
16MilanTravel & Leisure7.68×
17Nordstrom rackFashion & Accessoires7.45×
18High-net-worth individualBusiness & Career7.43×
19Bergdorf GoodmanFashion & Accessoires6.58×
20LeatherFashion & Accessoires3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toteme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toteme audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.77×
IndulgenceJOY2.62×
Quality AwarenessPREMIUM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toteme audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
PatriotismCONSERVATISM0.76×
Community OrientationOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Toteme's target market in United States?

Toteme's target market in United States covers an estimated 350,304 people, concentrated in New York and California.

02

What is the gender split and age of Toteme customers?

66.0% of the Toteme audience are female, 34.0% are male, with an average age of 37.1 years.

03

Which brands do Toteme fans like most?

Toteme fans show strongest brand affinity for Farfetch (158.64×), Nordstrom rack (7.45×), and Loro Piana (28.22×) over the country average.

04

Where do Toteme fans live in United States?

Toteme fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Toteme fans also like?

Beyond Toteme itself, the audience over-indexes on Nordstrom rack (7.45×), Loro Piana (28.22×), Brunello Cucinelli (27.33×), and Jimmy Choo (13.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Toteme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toteme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →