Toteme Audience in United States

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Toteme has an estimated audience of 318,341 people in United States. 65.9% are female, 34.1% are male, average age 37.2. Top regions: New York, California, New Jersey. Top brand affinities: Farfetch, Nordstrom rack, Rick Owens, Balenciaga, Autism Awareness.

The average Toteme fan in United States is 37.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Farfetch, Nordstrom rack, Rick Owens, with strongest over-indexing on Farfetch (65.33× the country average). Demographically, the Toteme audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Toteme fans

Demographic split for Toteme audience in United States
MetricValue
Female65.9%
Male34.1%
Average age37.2
Estimated audience size318,341

Audience persona

The typical Toteme fan in United States is more female, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Farfetch.

Top regions in United States

Top regions ranked by reach for Toteme in United States
RegionReachAffinity
New York123,5816.95×
California100,4462.87×
New Jersey21,8052.69×
Texas20,5820.75×
Florida16,0470.74×
Illinois14,2751.35×
Massachusetts13,8342.21×
Washington11,8081.85×
Pennsylvania10,3500.97×
Virginia9,8331.27×
Georgia8,4960.87×
Connecticut7,1102.23×
North Carolina6,5470.68×
Maryland6,3821.17×
Michigan6,0550.73×
Colorado6,0411.2×
Ohio5,4900.56×
Oregon4,1871.15×
Minnesota3,7850.83×
Washington, District of Columbia3,6343.8×
Tennessee3,6250.57×
Arizona3,6000.55×
Indiana2,7270.47×
Missouri2,6820.52×
Nevada2,5420.83×
South Carolina2,4710.52×
Wisconsin2,2970.48×
Utah1,9040.67×
Louisiana1,7190.42×
Alabama1,6760.38×
Hawaii1,4611.07×
Kentucky1,2950.32×
Oklahoma1,2050.34×
Rhode Island1,1261.11×
Maine1,0060.88×
New Hampshire9560.76×
Kansas9320.37×
Iowa8850.34×
Arkansas8430.32×
New Mexico7740.48×
Idaho6680.42×
Vermont6131.1×
Mississippi5840.22×
Montana4980.56×
Nebraska4860.3×
Delaware4830.55×
West Virginia3770.25×
Alaska2400.35×
Wyoming2310.49×
South Dakota1810.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toteme audience
BrandAffinityCategory
Farfetch65.33×Shopping
Nordstrom rack5.67×Fashion & Accessoires
Rick Owens18.9×Fashion & Accessoires
Balenciaga9.27×Fashion & Accessoires
Autism Awareness9.84×Health
Diane von Fürstenberg29.43×Fashion & Accessoires
Marni (clothing)26.36×Fashion & Accessoires
Diabetes mellitus awareness6.6×Health
Brunello Cucinelli25.81×Fashion & Accessoires
Bottega Veneta11.87×Fashion & Accessoires
Maison Margiela13.99×Fashion & Accessoires
Loro Piana18.69×Fashion & Accessoires
Jimmy Choo12.59×Fashion & Accessoires
Givenchy9×Fashion & Accessoires
Louis Vuitton4.87×Fashion & Accessoires
Hermès7.53×Fashion & Accessoires
Singer-songwriter3.26×Music & Radio
Designer clothing5.46×Fashion & Accessoires
Paco Rabanne23.26×Beauty & Wellness
Christian Louboutin11.25×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toteme audience
TraitClusterScore
Luxury OrientationPREMIUM3.9
Design AffinityPREMIUM2.68
Quality AwarenessPREMIUM2.33
Early Adopter MentalityPOWER1.92
LGBTQ+ IdentityOPEN1.74
IndulgenceJOY1.7

Worldwide distribution

Worldwide audience distribution share by country for Toteme
CountryShare
United States19.3%
China12.7%
Sweden8.8%

See Toteme audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Toteme have in United States?

Toteme has an estimated audience of 318,341 people in United States, concentrated in New York and California.

What is the gender split and age of Toteme fans?

65.9% of Toteme fans are female, 34.1% are male, with an average age of 37.2 years.

Which brands do Toteme fans like most?

Toteme fans show strongest brand affinity for Farfetch (65.33×), Nordstrom rack (5.67×), and Rick Owens (18.9×) over the country average.

Where do Toteme fans live in United States?

Toteme fans in United States are most concentrated in New York (reach 123,581), California (reach 100,446), and New Jersey (reach 21,805). These three regions account for the largest share of the active audience.

What other brands do Toteme fans also like?

Beyond Toteme itself, the audience over-indexes on Nordstrom rack (5.67×), Rick Owens (18.9×), Balenciaga (9.27×), and Autism Awareness (9.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toteme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.