Ermenegildo Zegna Audience in United States

Ermenegildo Zegna logo

Ermenegildo Zegna has an estimated audience of 876,976 people in United States. 47.1% are female, 52.9% are male, average age 34.7. Top regions: California, New York, Texas. Top brand affinities: Anne Hathaway, Jean Paul Gaultier, Dom Pérignon (wine), Mulberry (company), Scott Eastwood.

The average Ermenegildo Zegna fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Anne Hathaway, Jean Paul Gaultier, Dom Pérignon (wine), with strongest over-indexing on Anne Hathaway (14.12× the country average). Demographically, the Ermenegildo Zegna audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Ermenegildo Zegna fans

Demographic split for Ermenegildo Zegna audience in United States
MetricValue
Female47.1%
Male52.9%
Average age34.7
Estimated audience size876,976

Audience persona

The typical Ermenegildo Zegna fan in United States is balanced, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Anne Hathaway.

Top regions in United States

Top regions ranked by reach for Ermenegildo Zegna in United States
RegionReachAffinity
California197,9702.05×
New York123,7362.52×
Texas120,5281.6×
Florida104,7411.76×
Illinois48,2841.65×
New Jersey37,1661.67×
Georgia30,4461.13×
Pennsylvania28,1310.95×
Massachusetts28,0391.62×
Virginia25,4561.19×
Arizona24,2651.36×
North Carolina22,2060.84×
Washington20,9481.19×
Colorado19,2151.39×
Ohio18,6150.69×
Michigan17,5960.77×
Maryland17,1181.14×
Nevada15,1701.79×
Tennessee13,5350.77×
Indiana11,8030.74×
Connecticut11,5781.32×
Missouri10,1800.72×
Oregon9,9320.99×
Oklahoma9,5580.98×
Louisiana9,2440.82×
South Carolina8,9900.68×
Minnesota8,8390.7×
Alabama8,3040.68×
Wisconsin8,1170.62×
Kentucky7,9590.72×
Utah7,0520.9×
Washington, District of Columbia5,2371.99×
Hawaii5,1061.35×
Kansas4,5170.65×
Arkansas4,5110.62×
New Mexico4,2450.97×
Iowa3,3250.46×
Mississippi3,1430.44×
Nebraska2,9790.68×
Rhode Island2,7000.97×
Idaho2,3960.54×
New Hampshire2,2200.64×
Delaware1,7780.73×
Maine1,7460.56×
West Virginia1,4970.37×
Alaska1,4940.8×
Vermont1,3280.86×
Montana1,3020.54×
South Dakota1,1140.55×
North Dakota1,0850.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ermenegildo Zegna audience
BrandAffinityCategory
Anne Hathaway14.12×Movies & TV
Jean Paul Gaultier25.01×Fashion & Accessoires
Dom Pérignon (wine)39.11×Food & Beverages
Mulberry (company)26.28×Fashion & Accessoires
Scott Eastwood20.4×Movies & TV
Rick Owens18.1×Fashion & Accessoires
PakWheels42.95×Cars & Mobility
Elle Fanning11.37×Movies & TV
SSENSE17.01×Shopping
Maison Margiela14.37×Fashion & Accessoires
Balmain14.78×Fashion & Accessoires
John Daly (golfer)13.1×Sports
Justin Rose13.23×Sports
Goyard17.1×Fashion & Accessoires
Montblanc (company)16.3×Fashion & Accessoires
Dazed & Confused (magazine)14.38×Fashion & Accessoires
Midtown Manhattan6.43×Travel & Leisure
Coach5.47×Fashion & Accessoires
Max Mara13.22×Fashion & Accessoires
Aimé Leon Dore14.93×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ermenegildo Zegna audience
TraitClusterScore
Luxury OrientationPREMIUM3.21
Design AffinityPREMIUM2.68
LGBTQ+ IdentityOPEN2.02
Quality AwarenessPREMIUM1.86
SustainabilityBALANCE1.77
IndulgenceJOY1.66

Worldwide distribution

Worldwide audience distribution share by country for Ermenegildo Zegna
CountryShare
United States37.1%
Brazil15.8%
Spain8.7%

See Ermenegildo Zegna audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Ermenegildo Zegna have in United States?

Ermenegildo Zegna has an estimated audience of 876,976 people in United States, concentrated in California and New York.

What is the gender split and age of Ermenegildo Zegna fans?

47.1% of Ermenegildo Zegna fans are female, 52.9% are male, with an average age of 34.7 years.

Which brands do Ermenegildo Zegna fans like most?

Ermenegildo Zegna fans show strongest brand affinity for Anne Hathaway (14.12×), Jean Paul Gaultier (25.01×), and Dom Pérignon (wine) (39.11×) over the country average.

Where do Ermenegildo Zegna fans live in United States?

Ermenegildo Zegna fans in United States are most concentrated in California (reach 197,970), New York (reach 123,736), and Texas (reach 120,528). These three regions account for the largest share of the active audience.

What other brands do Ermenegildo Zegna fans also like?

Beyond Ermenegildo Zegna itself, the audience over-indexes on Jean Paul Gaultier (25.01×), Dom Pérignon (wine) (39.11×), Mulberry (company) (26.28×), and Scott Eastwood (20.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ermenegildo Zegna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.