Rascasse Audience Intelligence

Ermenegildo Zegna Target Market in United States

A data profile of the people who buy, follow and care about Ermenegildo Zegna in United States — modelled from more than twelve digital signal sources. Ermenegildo Zegna has an estimated audience of 877,437 people in United States.

#53among Luxury fashion in United States#2640among Brand in United States#1031in Fashion & Accessoires

The average Ermenegildo Zegna fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Anne Hathaway, Jean Paul Gaultier, Scott Eastwood, with strongest over-indexing on Anne Hathaway (14.12× the country average).

Demographically, the Ermenegildo Zegna audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ermenegildo Zegna fan in United States is balanced, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Anne Hathaway.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ermenegildo Zegna profile in United States.

Audience size
877K
in United States
Gender
47.1%♀
52.9% male
Age
34.7
average years
Country rank
#25827
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ermenegildo Zegna

47.1% are female, 52.9% are male, average age 34.7.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Ermenegildo Zegna audience in United States
MetricValue
Female47.1%
Male52.9%
Average age34.7
Estimated audience size877,437
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Ermenegildo Zegna audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Ermenegildo Zegna audience comes from United States.

Worldwide audience distribution share by country for Ermenegildo Zegna
CountryShare
United States37.1%
Brazil15.6%
Spain8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ermenegildo Zegna audience in United States is strongest.

Fig. 05

Top regions by affinity

Ermenegildo Zegna customers by region in United States
#RegionReachAffinity×
01New York~100K2.32×
02California~200K2.03×
03Florida~100K1.82×
04Washington, District of Columbia~5K1.75×
05New Jersey~40K1.66×
06Nevada~10K1.55×
07Texas~100K1.53×
08Massachusetts~30K1.52×
09Illinois~40K1.44×
10Connecticut~10K1.31×
11Arizona~20K1.28×
12Colorado~20K1.24×
13Hawaii~4K1.14×
14Washington~20K1.13×
15Virginia~20K1.12×
16Maryland~20K1.09×
17Georgia~30K1.06×
18Rhode Island~3K1.00×
19Oregon~10K0.97×
20New Mexico~4K0.97×
21Alaska~2K0.97×
22Vermont~1K0.97×
23Oklahoma~9K0.94×
24Utah~7K0.94×
25North Dakota~2K0.94×
26South Dakota~2K0.93×
27Pennsylvania~30K0.92×
28Delaware~2K0.92×
29Maine~3K0.91×
30Montana~2K0.91×
31New Hampshire~3K0.89×
32Louisiana~10K0.87×
33Idaho~4K0.87×
34West Virginia~4K0.87×
35Nebraska~4K0.86×
36Arkansas~6K0.85×
37Kansas~6K0.84×
38North Carolina~20K0.83×
39Michigan~20K0.83×
40Tennessee~10K0.83×
41Mississippi~6K0.83×
42Minnesota~10K0.82×
43Alabama~10K0.82×
44Kentucky~9K0.82×
45Indiana~10K0.81×
46South Carolina~10K0.80×
47Iowa~6K0.79×
48Missouri~10K0.78×
49Wisconsin~10K0.76×
50Ohio~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Ermenegildo Zegna, United States
0.72×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ermenegildo Zegna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ermenegildo Zegna audience
#·InterestCategoryAffinity×
01PakWheelsCars & Mobility42.95×
02Dom Pérignon (wine)Food & Beverages39.11×
03Mulberry (company)Fashion & Accessoires26.28×
04Jean Paul GaultierFashion & Accessoires25.01×
05Scott EastwoodMovies & TV20.40×
06Rick OwensFashion & Accessoires18.10×
07GoyardFashion & Accessoires17.10×
08SSENSEShopping17.01×
09Montblanc (company)Fashion & Accessoires16.30×
10FarfetchShopping15.37×
11BalmainFashion & Accessoires14.78×
12Loro PianaFashion & Accessoires14.53×
13Dazed & Confused (magazine)Fashion & Accessoires14.38×
14Maison MargielaFashion & Accessoires14.37×
15Anne HathawayMovies & TV14.12×
16Max MaraFashion & Accessoires13.22×
17John DalySports13.10×
18Elle FanningMovies & TV11.37×
19Midtown ManhattanTravel & Leisure6.43×
20CoachFashion & Accessoires5.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ermenegildo Zegna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ermenegildo Zegna audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.26×
Quality AwarenessPREMIUM2.12×
IndulgenceJOY2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ermenegildo Zegna audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.98×
Community OrientationOPEN1.03×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ermenegildo Zegna's target market in United States?

Ermenegildo Zegna's target market in United States covers an estimated 877,437 people, concentrated in California and Texas.

02

What is the gender split and age of Ermenegildo Zegna customers?

47.1% of the Ermenegildo Zegna audience are female, 52.9% are male, with an average age of 34.7 years.

03

Which brands do Ermenegildo Zegna fans like most?

Ermenegildo Zegna fans show strongest brand affinity for Anne Hathaway (14.12×), Jean Paul Gaultier (25.01×), and Scott Eastwood (20.4×) over the country average.

04

Where do Ermenegildo Zegna fans live in United States?

Ermenegildo Zegna fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ermenegildo Zegna fans also like?

Beyond Ermenegildo Zegna itself, the audience over-indexes on Jean Paul Gaultier (25.01×), Scott Eastwood (20.4×), Mulberry (company) (26.28×), and Dom Pérignon (wine) (39.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ermenegildo Zegna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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