PakWheels Audience in United States

PakWheels logo

PakWheels has an estimated audience of 536,338 people in United States. 38.2% are female, 61.8% are male, average age 32.2. Top regions: New York, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Cricket World Cup.

The average PakWheels fan in United States is 32.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the PakWheels audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

Demographics of PakWheels fans

Demographic split for PakWheels audience in United States
MetricValue
Female38.2%
Male61.8%
Average age32.2
Estimated audience size536,338

Audience persona

The typical PakWheels fan in United States is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for PakWheels in United States
RegionReachAffinity
New York96,7373.23×
California64,4641.09×
Texas60,5371.31×
New Jersey35,4512.6×
Virginia34,9402.67×
Illinois24,6901.38×
Connecticut22,3654.16×
Pennsylvania20,0351.11×
Florida19,5430.54×
Georgia18,0011.09×
Maryland17,4251.89×
Washington12,1331.13×
North Carolina9,8820.61×
Massachusetts9,6120.91×
Ohio9,4630.57×
Oregon7,2501.18×
Michigan7,1600.51×
Missouri6,7300.78×
Washington, District of Columbia5,8043.6×
Arizona5,0530.46×
Colorado4,6780.55×
Indiana4,5980.47×
Arkansas4,1660.94×
Nevada4,1590.8×
Tennessee4,1200.38×
Kansas3,8820.92×
Oklahoma3,4920.59×
Wisconsin3,4670.43×
Alabama3,4370.46×
Minnesota2,6790.35×
South Carolina2,6220.32×
Louisiana2,5020.36×
Iowa2,4250.55×
Kentucky1,9470.29×
Delaware1,8911.28×
Utah1,6500.34×
Mississippi1,6080.36×
Rhode Island1,4960.88×
West Virginia1,4380.58×
Alaska1,3241.15×
New Hampshire1,2760.6×
Nebraska1,2490.46×
Idaho1,2260.46×
Hawaii1,1710.51×
Montana1,1550.78×
New Mexico1,1540.43×
South Dakota1,1400.92×
North Dakota1,1101.01×
Wyoming1,0741.35×
Maine1,0550.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PakWheels audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Cricket World Cup26.52×Sports
Income tax13.19×Business & Career
AutoZone4.07×Cars & Mobility
Cillian Murphy11.95×Movies & TV
Planet Fitness3.73×Sports
Ermenegildo Zegna27.25×Fashion & Accessoires
Big O Tires13.86×Shopping
Grand Canyon National Park13.88×Travel & Leisure
Katie Price24.94×Fashion & Accessoires
Advance Auto Parts4.72×Cars & Mobility
India national cricket team12.26×Sports
Charles, Prince of Wales18.87×Politics & Society
Malaysia Airlines20×Travel & Leisure
Diaper bag4.72×Kids & Family
Circle K4.87×Shopping
Ultimate Fighting Championship3.42×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PakWheels audience
TraitClusterScore
PatriotismCONSERVATISM4.09
Quality AwarenessPREMIUM1.88
Early Adopter MentalityPOWER1.51
Urban LifestyleOPEN1.46
Pet OwnershipJOY1.45
SpiritualityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for PakWheels
CountryShare
United States24.4%
Japan8.8%
United Kingdom8.2%

See PakWheels audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does PakWheels have in United States?

PakWheels has an estimated audience of 536,338 people in United States, concentrated in New York and California.

What is the gender split and age of PakWheels fans?

38.2% of PakWheels fans are female, 61.8% are male, with an average age of 32.2 years.

Which brands do PakWheels fans like most?

PakWheels fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do PakWheels fans live in United States?

PakWheels fans in United States are most concentrated in New York (reach 96,737), California (reach 64,464), and Texas (reach 60,537). These three regions account for the largest share of the active audience.

What other brands do PakWheels fans also like?

Beyond PakWheels itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Cricket World Cup (26.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PakWheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.