Rascasse Audience Intelligence

PakWheels Audience in United States

A data profile of the people who buy, follow and care about PakWheels in United States — modelled from more than twelve digital signal sources. PakWheels has an estimated audience of 535,579 people in United States.

#1129among Website / Newspaper / Magazine in United States#1003in Cars & Mobility

The average PakWheels fan in United States is 32.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include CoolSculpting, Ermenegildo Zegna, Grand Canyon National Park, with strongest over-indexing on CoolSculpting (63.22× the country average).

Demographically, the PakWheels audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PakWheels fan in United States is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for CoolSculpting.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PakWheels profile in United States.

Audience size
536K
in United States
Gender
38.2%♀
61.8% male
Age
32.2
average years
Country rank
#35190
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of PakWheels

38.2% are female, 61.8% are male, average age 32.2.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for PakWheels audience in United States
MetricValue
Female38.2%
Male61.8%
Average age32.2
Estimated audience size535,579
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the PakWheels audience in United States
Age bracketShare%
16-1935%
20-2927%
30-3917%
40-4912%
50+8%
Fig. 04

Worldwide distribution

24.3%

of the worldwide PakWheels audience comes from United States.

Worldwide audience distribution share by country for PakWheels
CountryShare
United States24.3%
Japan8.8%
Saudi Arabia8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PakWheels audience in United States is strongest.

Fig. 05

Top regions by affinity

PakWheels fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K3.32×
02New York~90K2.85×
03Washington, District of Columbia~4K2.55×
04Virginia~30K2.28×
05New Jersey~30K2.14×
06Maryland~20K1.79×
07Kansas~8K1.78×
08Texas~60K1.32×
09Illinois~20K1.27×
10Arkansas~5K1.19×
11Delaware~2K1.17×
12Washington~10K1.15×
13Pennsylvania~20K1.10×
14Georgia~20K1.05×
15Alaska~1K1.04×
16California~60K1.03×
17Oregon~6K1.01×
18North Dakota~1K1.01×
19Vermont<1K1.00×
20South Dakota~1K0.98×
21Rhode Island~2K0.96×
22Montana~1K0.96×
23Massachusetts~10K0.92×
24West Virginia~2K0.92×
25New Hampshire~2K0.91×
26Maine~2K0.91×
27Hawaii~2K0.90×
28Idaho~2K0.89×
29Mississippi~4K0.88×
30New Mexico~2K0.88×
31Nebraska~2K0.88×
32Nevada~5K0.87×
33Iowa~4K0.86×
34Wisconsin~7K0.85×
35Oklahoma~5K0.85×
36Missouri~7K0.84×
37Louisiana~6K0.84×
38Kentucky~5K0.81×
39Utah~4K0.81×
40Alabama~6K0.79×
41South Carolina~6K0.78×
42Tennessee~8K0.74×
43Indiana~7K0.74×
44Colorado~6K0.74×
45Minnesota~6K0.74×
46North Carolina~10K0.72×
47Arizona~8K0.71×
48Ohio~10K0.70×
49Michigan~10K0.70×
50Florida~20K0.65×
Fig. 06

Affinity by region

Affinity by region — PakWheels, United States
0.65×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PakWheels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PakWheels audience
#·InterestCategoryAffinity×
01CoolSculptingHealth63.22×
02Ermenegildo ZegnaFashion & Accessoires42.95×
03Phase 10Games31.87×
04Etihad AirwaysTravel & Leisure30.95×
05God in IslamPolitics & Society29.70×
06Katie PriceFashion & Accessoires26.94×
07Grand Canyon National ParkTravel & Leisure20.53×
08Arab cuisineFood & Beverages19.20×
09Cricket World CupSports18.42×
10Cotton OnFashion & Accessoires17.88×
11Big O TiresShopping17.48×
12SnookerSports14.04×
13Qatar AirwaysTravel & Leisure12.96×
14BBCMovies & TV7.19×
15MarketWatchBusiness & Career6.58×
16LinuxTechnology & Electronics6.29×
17CricketSports5.95×
18Internet celebrityInternet & Social Media4.31×
19RadioTechnology & Electronics4.30×
20AutoZoneCars & Mobility3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PakWheels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PakWheels audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.62×
SpiritualityBALANCE2.12×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PakWheels audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.48×
CreativityOPEN0.61×
DIY MentalityTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PakWheels have in United States?

PakWheels has an estimated audience of 535,579 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of PakWheels fans?

38.2% of PakWheels fans are female, 61.8% are male, with an average age of 32.2 years.

03

Which brands do PakWheels fans like most?

PakWheels fans show strongest brand affinity for CoolSculpting (63.22×), Ermenegildo Zegna (42.95×), and Grand Canyon National Park (20.53×) over the country average.

04

Where do PakWheels fans live in United States?

PakWheels fans in United States are most concentrated in New York (reach ~90K), Texas (reach ~60K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do PakWheels fans also like?

Beyond PakWheels itself, the audience over-indexes on Ermenegildo Zegna (42.95×), Grand Canyon National Park (20.53×), Cotton On (17.88×), and Etihad Airways (30.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See PakWheels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PakWheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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