PakWheels Audience in United States
PakWheels has an estimated audience of 536,338 people in United States. 38.2% are female, 61.8% are male, average age 32.2. Top regions: New York, California, Texas. Top brand affinities: Home construction, Dyango, Hog Hunting, Stamp collecting, Guys and Dolls.
The average PakWheels fan in United States is 32.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Home construction, Dyango, Hog Hunting, with strongest over-indexing on Home construction (5.33× the country average). Demographically, the PakWheels audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of PakWheels fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 32.2 |
| Estimated audience size | 536,338 |
Audience persona
The typical PakWheels fan in United States is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Home construction.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 96,737 | 3.23× |
| California | 64,464 | 1.09× |
| Texas | 60,537 | 1.31× |
| New Jersey | 35,451 | 2.6× |
| Virginia | 34,940 | 2.67× |
| Illinois | 24,690 | 1.38× |
| Connecticut | 22,365 | 4.16× |
| Pennsylvania | 20,035 | 1.11× |
| Florida | 19,543 | 0.54× |
| Georgia | 18,001 | 1.09× |
| Maryland | 17,425 | 1.89× |
| Washington | 12,133 | 1.13× |
| North Carolina | 9,882 | 0.61× |
| Massachusetts | 9,612 | 0.91× |
| Ohio | 9,463 | 0.57× |
| Oregon | 7,250 | 1.18× |
| Michigan | 7,160 | 0.51× |
| Missouri | 6,730 | 0.78× |
| Washington, District of Columbia | 5,804 | 3.6× |
| Arizona | 5,053 | 0.46× |
| Colorado | 4,678 | 0.55× |
| Indiana | 4,598 | 0.47× |
| Arkansas | 4,166 | 0.94× |
| Nevada | 4,159 | 0.8× |
| Tennessee | 4,120 | 0.38× |
| Kansas | 3,882 | 0.92× |
| Oklahoma | 3,492 | 0.59× |
| Wisconsin | 3,467 | 0.43× |
| Alabama | 3,437 | 0.46× |
| Minnesota | 2,679 | 0.35× |
| South Carolina | 2,622 | 0.32× |
| Louisiana | 2,502 | 0.36× |
| Iowa | 2,425 | 0.55× |
| Kentucky | 1,947 | 0.29× |
| Delaware | 1,891 | 1.28× |
| Utah | 1,650 | 0.34× |
| Mississippi | 1,608 | 0.36× |
| Rhode Island | 1,496 | 0.88× |
| West Virginia | 1,438 | 0.58× |
| Alaska | 1,324 | 1.15× |
| New Hampshire | 1,276 | 0.6× |
| Nebraska | 1,249 | 0.46× |
| Idaho | 1,226 | 0.46× |
| Hawaii | 1,171 | 0.51× |
| Montana | 1,155 | 0.78× |
| New Mexico | 1,154 | 0.43× |
| South Dakota | 1,140 | 0.92× |
| North Dakota | 1,110 | 1.01× |
| Wyoming | 1,074 | 1.35× |
| Maine | 1,055 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 5.33× | Home & Garden |
| Dyango | 123.81× | Music & Radio |
| Hog Hunting | 6.55× | Sports |
| Stamp collecting | 8.05× | Home & Garden |
| Guys and Dolls | 24.94× | Music & Radio |
| EShakti | 16.65× | Shopping |
| Emigrate (band) | 12.88× | Music & Radio |
| Christian music industry | 27.25× | Music & Radio |
| Litter box | 2.61× | Pets & Animals |
| Staycation | 2.75× | Home & Garden |
| Voter registration | 3.98× | Politics & Society |
| Nebraska Cornhuskers football | 2.99× | Sports |
| Sub Zero (Official) | 8.02× | Literature |
| Electrolyte | 3.83× | Health |
| Home equity | 1.57× | Home & Garden |
| Embroidery Library | 12.37× | Home & Garden |
| Jesse Plemons | 2.71× | Movies & TV |
| IS (Infinite Stratos) | 3× | Literature |
| Queens College, City University of New York | 5.47× | Business & Career |
| Nationality | 1.57× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.09 |
| Quality Awareness | PREMIUM | 1.88 |
| Early Adopter Mentality | POWER | 1.51 |
| Urban Lifestyle | OPEN | 1.46 |
| Pet Ownership | JOY | 1.45 |
| Spirituality | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 8.8% |
| United Kingdom | 8.2% |
See PakWheels audiences in other countries
More Cars & Mobility audiences in United States
Frequently asked questions
How many fans does PakWheels have in United States?
PakWheels has an estimated audience of 536,338 people in United States, concentrated in New York and California.
What is the gender split and age of PakWheels fans?
38.2% of PakWheels fans are female, 61.8% are male, with an average age of 32.2 years.
Which brands do PakWheels fans like most?
PakWheels fans show strongest brand affinity for Home construction (5.33×), Dyango (123.81×), and Hog Hunting (6.55×) over the country average.
Where do PakWheels fans live in United States?
PakWheels fans in United States are most concentrated in New York (reach 96,737), California (reach 64,464), and Texas (reach 60,537). These three regions account for the largest share of the active audience.
What other brands do PakWheels fans also like?
Beyond PakWheels itself, the audience over-indexes on Dyango (123.81×), Hog Hunting (6.55×), Stamp collecting (8.05×), and Guys and Dolls (24.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for PakWheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.