Rascasse Audience Intelligence

Criteria Audience in United States

A data profile of the people who buy, follow and care about Criteria in United States — modelled from more than twelve digital signal sources. Criteria has an estimated audience of 761,228 people in United States.

#567among Singer-songwriter in United States#6595among Person in United States#3801in Music & Radio

The average Criteria fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Statistics, Business intelligence, Indeed.com, with strongest over-indexing on Statistics (30× the country average).

Demographically, the Criteria audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Criteria fan in United States is balanced, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Statistics.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Criteria profile in United States.

Audience size
761K
in United States
Gender
51.4%♀
48.6% male
Age
42.9
average years
Country rank
#28355
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Criteria fans

51.4% are female, 48.6% are male, average age 42.9.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Criteria audience in United States
MetricValue
Female51.4%
Male48.6%
Average age42.9
Estimated audience size761,228
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Criteria audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Criteria audience comes from United States.

Worldwide audience distribution share by country for Criteria
CountryShare
United States34.1%
Japan16.7%
India16.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Criteria audience in United States is strongest.

Fig. 05

Top regions by affinity

Criteria fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.56×
02Kentucky~10K1.35×
03California~100K1.27×
04New Mexico~5K1.25×
05Maryland~20K1.20×
06Washington~20K1.18×
07Indiana~20K1.17×
08Michigan~20K1.16×
09Texas~80K1.15×
10Oklahoma~10K1.15×
11Virginia~20K1.12×
12Arkansas~7K1.12×
13Mississippi~7K1.12×
14Georgia~30K1.08×
15North Carolina~30K1.08×
16Illinois~30K1.07×
17Alabama~10K1.07×
18Kansas~6K1.05×
19Missouri~10K1.04×
20South Carolina~10K1.02×
21New Jersey~20K1.01×
22Hawaii~3K1.00×
23Delaware~2K1.00×
24Utah~7K0.99×
25Massachusetts~20K0.98×
26Oregon~9K0.98×
27New York~40K0.97×
28Pennsylvania~30K0.96×
29Nebraska~4K0.96×
30North Dakota~2K0.96×
31Iowa~6K0.95×
32Alaska~2K0.95×
33Arizona~10K0.93×
34Minnesota~10K0.93×
35Nevada~7K0.93×
36Washington, District of Columbia~2K0.93×
37South Dakota~2K0.93×
38Tennessee~10K0.92×
39Connecticut~7K0.90×
40Rhode Island~2K0.90×
41Ohio~20K0.89×
42Maine~2K0.89×
43Wyoming~1K0.89×
44Wisconsin~10K0.87×
45Vermont~1K0.87×
46West Virginia~3K0.85×
47Florida~40K0.83×
48Montana~2K0.83×
49Idaho~3K0.82×
50New Hampshire~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Criteria, United States
0.80×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Criteria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Criteria audience
#·InterestCategoryAffinity×
01StatisticsBusiness & Career30.00×
02Business intelligenceBusiness & Career12.21×
03Data visualizationTechnology & Electronics10.66×
04CougarKids & Family9.66×
05Data scienceBusiness & Career6.35×
06EdXKids & Family6.27×
07Web serverTechnology & Electronics2.90×
08Sustainable energyHome & Garden2.69×
09Master of Business AdministrationBusiness & Career2.50×
10Drudge ReportSports2.48×
11LinuxTechnology & Electronics2.44×
12Indeed.comBusiness & Career2.22×
13Diaper bagKids & Family2.21×
14InnovationBusiness & Career2.17×
15Renewable energyBusiness & Career2.15×
16Real propertyHome & Garden1.94×
17GeneticsKids & Family1.83×
18Planet FitnessSports1.81×
19The UPS StoreShopping1.57×
20UniversityBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Criteria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Criteria audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Quality AwarenessPREMIUM1.99×
Need for SecurityCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Criteria audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
Luxury OrientationPREMIUM0.79×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Criteria have in United States?

Criteria has an estimated audience of 761,228 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Criteria fans?

51.4% of Criteria fans are female, 48.6% are male, with an average age of 42.9 years.

03

Which brands do Criteria fans like most?

Criteria fans show strongest brand affinity for Statistics (30×), Business intelligence (12.21×), and Indeed.com (2.22×) over the country average.

04

Where do Criteria fans live in United States?

Criteria fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Criteria fans also like?

Beyond Criteria itself, the audience over-indexes on Business intelligence (12.21×), Indeed.com (2.22×), Data science (6.35×), and Data visualization (10.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Criteria audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Criteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →