Criteria Audience in United States
Criteria has an estimated audience of 778,874 people in United States. 51.4% are female, 48.6% are male, average age 42.9. Top brand affinities: Mangaka, Vocal harmony, Historic site, Jesse Plemons, Urban Outfitters.
Top brand affinities include Mangaka, Vocal harmony, Historic site, with strongest over-indexing on Mangaka (7.91× the country average). Demographically, the Criteria audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Criteria fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 42.9 |
| Estimated audience size | 778,874 |
Audience persona
The typical Criteria fan in United States is balanced, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Mangaka.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mangaka | 7.91× | Literature |
| Vocal harmony | 4.84× | Music & Radio |
| Historic site | 4.06× | Arts & Culture |
| Jesse Plemons | 3.13× | Movies & TV |
| Urban Outfitters | 1.66× | Shopping |
| Israel | 1.83× | Travel & Leisure |
| Governor of Michigan | 5.9× | Politics & Society |
| El Paso County, Colorado | 9.52× | Travel & Leisure |
| Jaws | 3.78× | Movies & TV |
| Wikia | 2.3× | Internet & Social Media |
| 3D printing | 1.67× | Technology & Electronics |
| Home staging | 3.41× | Home & Garden |
| Grinch | 2.51× | Movies & TV |
| Goop | 3.29× | Internet & Social Media |
| Nebraska Cornhuskers football | 2.21× | Sports |
| Kendra Scott | 1.71× | Fashion & Accessoires |
| Lulu 黃路梓茵 | 1.54× | Movies & TV |
| Hibachi | 4.44× | Food & Beverages |
| JDSU | 1.66× | Business & Career |
| Fairy godmother | 4.03× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.09 |
| Need for Security | CONSERVATISM | 1.7 |
| Patriotism | CONSERVATISM | 1.56 |
| Career Orientation | POWER | 1.49 |
| Risk Appetite | THRILL | 1.48 |
| Sustainability | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| India | 16.5% |
| Japan | 16.3% |
See Criteria audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Criteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.