Criteria Audience in United States
Criteria has an estimated audience of 778,874 people in United States. 51.4% are female, 48.6% are male, average age 42.9. Top brand affinities: Statistics, Indeed.com, Google Maps, Capital One, Autism Awareness.
Top brand affinities include Statistics, Indeed.com, Google Maps, with strongest over-indexing on Statistics (34.19× the country average). Demographically, the Criteria audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Criteria fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 42.9 |
| Estimated audience size | 778,874 |
Audience persona
The typical Criteria fan in United States is balanced, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Statistics.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Statistics | 34.19× | Business & Career |
| Indeed.com | 7.19× | Business & Career |
| Google Maps | 6.07× | Internet & Social Media |
| Capital One | 5.57× | Business & Career |
| Autism Awareness | 11.01× | Health |
| Diabetes mellitus awareness | 7.39× | Health |
| Business intelligence | 16.4× | Business & Career |
| CarGurus | 5.27× | Cars & Mobility |
| Khan Academy | 7.29× | Business & Career |
| Singer-songwriter | 3.48× | Music & Radio |
| DeviantArt | 5.99× | Internet & Social Media |
| Microblogging | 7.51× | Technology & Electronics |
| Data visualization | 17.88× | Technology & Electronics |
| Enterprise Rent-A-Car | 4.74× | Cars & Mobility |
| Google News | 4.54× | News |
| Circle K | 4.78× | Shopping |
| ICloud | 6.15× | Technology & Electronics |
| Income tax | 7.84× | Business & Career |
| DuckDuckGo | 5.85× | Internet & Social Media |
| AccuWeather | 3.95× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.09 |
| Need for Security | CONSERVATISM | 1.7 |
| Patriotism | CONSERVATISM | 1.56 |
| Career Orientation | POWER | 1.49 |
| Risk Appetite | THRILL | 1.48 |
| Sustainability | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| India | 16.5% |
| Japan | 16.3% |
See Criteria audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Criteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.