Neowin Audience in United States

Neowin has an estimated audience of 321,186 people in United States. 30.2% are female, 69.8% are male, average age 44.5. Top regions: California, Florida, Texas. Top brand affinities: Eurostar, Sharp Aquos, LibreOffice, Bordeaux wine, The UPS Store.

The average Neowin fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Eurostar, Sharp Aquos, LibreOffice, with strongest over-indexing on Eurostar (412.21× the country average). Demographically, the Neowin audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of Neowin fans

Demographic split for Neowin audience in United States
MetricValue
Female30.2%
Male69.8%
Average age44.5
Estimated audience size321,186

Audience persona

The typical Neowin fan in United States is more male, around 44.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eurostar.

Top regions in United States

Top regions ranked by reach for Neowin in United States
RegionReachAffinity
California29,9210.85×
Florida24,2691.12×
Texas24,1290.87×
Illinois22,8402.13×
New York19,5911.09×
Colorado15,6163.08×
Washington12,3431.92×
Ohio10,4541.06×
Virginia10,2181.31×
Massachusetts9,7201.54×
Pennsylvania9,6180.89×
Georgia7,9420.8×
Wisconsin7,0431.46×
Maryland6,5501.19×
New Jersey6,2410.76×
Michigan4,9350.59×
North Carolina3,8950.4×
Tennessee3,2480.5×
Arizona2,4660.38×
Indiana1,8620.32×
Oklahoma1,8560.52×
Mississippi1,8310.69×
Missouri1,8030.35×
Oregon1,6910.46×
Alabama1,6420.37×
Louisiana1,6280.39×
Arkansas1,6270.61×
Kentucky1,5650.39×
South Carolina1,5530.32×
Kansas1,5120.6×
West Virginia1,5111.01×
Alaska1,5082.2×
Utah1,4830.52×
New Hampshire1,4531.15×
Idaho1,3960.87×
Minnesota1,3350.29×
Hawaii1,3330.97×
Iowa1,3250.5×
Connecticut1,3190.41×
Montana1,3151.48×
Nevada1,3100.42×
South Dakota1,2981.75×
North Dakota1,2641.92×
Wyoming1,2232.57×
Nebraska1,2200.76×
New Mexico1,2130.75×
Rhode Island1,2031.18×
Maine1,2021.04×
Vermont1,1832.1×
Delaware1,1671.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neowin audience
BrandAffinityCategory
Eurostar412.21×Cars & Mobility
Sharp Aquos626.26×Technology & Electronics
LibreOffice211.01×Technology & Electronics
Bordeaux wine110.53×Food & Beverages
The UPS Store18.31×Shopping
Key Food72.4×Shopping
A Million Ways to Die in the West117.46×Movies & TV
Kaggle108.08×Technology & Electronics
Citi Trends41.75×Shopping
Home2 Suites by Hilton42.89×Travel & Leisure
DocuSign24.1×Technology & Electronics
Edible Arrangements25.27×Food & Beverages
Software as a service30.14×Technology & Electronics
AutoZone7.33×Cars & Mobility
Ladurée70.79×Food & Beverages
MacRumors40.66×Technology & Electronics
Product Hunt80.61×Internet & Social Media
WordPress28.26×Technology & Electronics
12 Monkeys62.13×Movies & TV
Hacker News59.85×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neowin audience
TraitClusterScore
Early Adopter MentalityPOWER2.53
LGBTQ+ IdentityOPEN2.52
Need for SecurityCONSERVATISM2.27
Quality AwarenessPREMIUM2.17
Family OrientationCONSERVATISM1.92
Risk AppetiteTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for Neowin
CountryShare
United States36.1%
Japan14.1%
India8.9%

See Neowin audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Neowin have in United States?

Neowin has an estimated audience of 321,186 people in United States, concentrated in California and Florida.

What is the gender split and age of Neowin fans?

30.2% of Neowin fans are female, 69.8% are male, with an average age of 44.5 years.

Which brands do Neowin fans like most?

Neowin fans show strongest brand affinity for Eurostar (412.21×), Sharp Aquos (626.26×), and LibreOffice (211.01×) over the country average.

Where do Neowin fans live in United States?

Neowin fans in United States are most concentrated in California (reach 29,921), Florida (reach 24,269), and Texas (reach 24,129). These three regions account for the largest share of the active audience.

What other brands do Neowin fans also like?

Beyond Neowin itself, the audience over-indexes on Sharp Aquos (626.26×), LibreOffice (211.01×), Bordeaux wine (110.53×), and The UPS Store (18.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Neowin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.