Rascasse Audience Intelligence

Neowin Audience in United States

A data profile of the people who buy, follow and care about Neowin in United States — modelled from more than twelve digital signal sources. Neowin has an estimated audience of 320,871 people in United States.

#1529among Website / Newspaper / Magazine in United States#1191in Technology & Electronics

The average Neowin fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eurostar, LibreOffice, Sharp Aquos, with strongest over-indexing on Eurostar (384.31× the country average).

Demographically, the Neowin audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Neowin fan in United States is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Eurostar.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neowin profile in United States.

Audience size
321K
in United States
Gender
30.2%♀
69.8% male
Age
44.5
average years
Country rank
#46675
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Neowin

30.2% are female, 69.8% are male, average age 44.5.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Neowin audience in United States
MetricValue
Female30.2%
Male69.8%
Average age44.5
Estimated audience size320,871
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Neowin audience in United States
Age bracketShare%
16-198%
20-2917%
30-3919%
40-4921%
50+34%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Neowin audience comes from United States.

Worldwide audience distribution share by country for Neowin
CountryShare
United States36.0%
Japan14.1%
India9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neowin audience in United States is strongest.

Fig. 05

Top regions by affinity

Neowin fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~10K2.20×
02Illinois~20K1.68×
03Washington~9K1.39×
04Ohio~10K1.30×
05Alaska<1K1.21×
06Massachusetts~8K1.20×
07Vermont<1K1.19×
08North Dakota<1K1.16×
09Rhode Island~1K1.15×
10New York~20K1.13×
11Wisconsin~5K1.13×
12South Dakota<1K1.11×
13Virginia~9K1.10×
14Montana<1K1.07×
15Pennsylvania~10K1.06×
16Delaware<1K1.06×
17Florida~20K1.04×
18West Virginia~2K1.03×
19New Hampshire~1K1.03×
20Maine~1K1.01×
21Hawaii~1K1.00×
22Washington, District of Columbia<1K1.00×
23Maryland~5K0.99×
24Idaho~2K0.98×
25Nebraska~2K0.96×
26New Mexico~2K0.96×
27Arkansas~3K0.95×
28Mississippi~2K0.94×
29Georgia~9K0.93×
30Iowa~2K0.93×
31Kansas~2K0.92×
32Louisiana~4K0.90×
33Oklahoma~3K0.90×
34Kentucky~4K0.89×
35Connecticut~3K0.89×
36Nevada~3K0.89×
37Utah~3K0.89×
38Oregon~3K0.88×
39Alabama~4K0.87×
40New Jersey~7K0.85×
41South Carolina~4K0.85×
42Minnesota~4K0.85×
43California~30K0.84×
44Texas~20K0.84×
45Missouri~4K0.84×
46Tennessee~5K0.83×
47Indiana~5K0.83×
48Michigan~7K0.82×
49Arizona~5K0.81×
50North Carolina~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Neowin, United States
0.77×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neowin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neowin audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics470.59×
02EurostarCars & Mobility384.31×
03LibreOfficeTechnology & Electronics237.83×
04A Million Ways to Die in the WestMovies & TV144.78×
05Bordeaux wineFood & Beverages116.26×
06AngelListBusiness & Career96.92×
07Tom's HardwareTechnology & Electronics85.60×
08KaggleTechnology & Electronics81.51×
09Product HuntInternet & Social Media79.48×
10Key FoodShopping68.83×
1112 MonkeysMovies & TV64.44×
12Paperless PostShopping57.68×
13MacRumorsTechnology & Electronics39.39×
14WordPressTechnology & Electronics33.30×
15Software as a serviceTechnology & Electronics32.00×
16DocuSignTechnology & Electronics30.33×
17Dropbox (service)Technology & Electronics20.00×
18The UPS StoreShopping15.09×
19DuckDuckGoInternet & Social Media15.05×
20NASDAQBusiness & Career11.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neowin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neowin audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.55×
Family OrientationCONSERVATISM2.26×
Early Adopter MentalityPOWER2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neowin audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
ExtroversionTHRILL0.81×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neowin have in United States?

Neowin has an estimated audience of 320,871 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Neowin fans?

30.2% of Neowin fans are female, 69.8% are male, with an average age of 44.5 years.

03

Which brands do Neowin fans like most?

Neowin fans show strongest brand affinity for Eurostar (384.31×), LibreOffice (237.83×), and Sharp Aquos (470.59×) over the country average.

04

Where do Neowin fans live in United States?

Neowin fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Neowin fans also like?

Beyond Neowin itself, the audience over-indexes on LibreOffice (237.83×), Sharp Aquos (470.59×), Bordeaux wine (116.26×), and Key Food (68.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Neowin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Neowin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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