Neowin Audience in United States

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Neowin has an estimated audience of 321,186 people in United States. 30.2% are female, 69.8% are male, average age 44.5. Top regions: California, Florida, Texas. Top brand affinities: Lulu 黃路梓茵, Mount Kilimanjaro, Lindy Hop, Nebraska Cornhuskers, Jeremy Riddle.

The average Neowin fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Lulu 黃路梓茵, Mount Kilimanjaro, Lindy Hop, with strongest over-indexing on Lulu 黃路梓茵 (211.01× the country average). Demographically, the Neowin audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of Neowin fans

Demographic split for Neowin audience in United States
MetricValue
Female30.2%
Male69.8%
Average age44.5
Estimated audience size321,186

Audience persona

The typical Neowin fan in United States is more male, around 44.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Neowin in United States
RegionReachAffinity
California29,9210.85×
Florida24,2691.12×
Texas24,1290.87×
Illinois22,8402.13×
New York19,5911.09×
Colorado15,6163.08×
Washington12,3431.92×
Ohio10,4541.06×
Virginia10,2181.31×
Massachusetts9,7201.54×
Pennsylvania9,6180.89×
Georgia7,9420.8×
Wisconsin7,0431.46×
Maryland6,5501.19×
New Jersey6,2410.76×
Michigan4,9350.59×
North Carolina3,8950.4×
Tennessee3,2480.5×
Arizona2,4660.38×
Indiana1,8620.32×
Oklahoma1,8560.52×
Mississippi1,8310.69×
Missouri1,8030.35×
Oregon1,6910.46×
Alabama1,6420.37×
Louisiana1,6280.39×
Arkansas1,6270.61×
Kentucky1,5650.39×
South Carolina1,5530.32×
Kansas1,5120.6×
West Virginia1,5111.01×
Alaska1,5082.2×
Utah1,4830.52×
New Hampshire1,4531.15×
Idaho1,3960.87×
Minnesota1,3350.29×
Hawaii1,3330.97×
Iowa1,3250.5×
Connecticut1,3190.41×
Montana1,3151.48×
Nevada1,3100.42×
South Dakota1,2981.75×
North Dakota1,2641.92×
Wyoming1,2232.57×
Nebraska1,2200.76×
New Mexico1,2130.75×
Rhode Island1,2031.18×
Maine1,2021.04×
Vermont1,1832.1×
Delaware1,1671.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neowin audience
BrandAffinityCategory
Lulu 黃路梓茵211.01×Movies & TV
Mount Kilimanjaro412.21×Travel & Leisure
Lindy Hop70.79×Music & Radio
Nebraska Cornhuskers30.26×Sports
Jeremy Riddle117.46×Music & Radio
Hoonigan19.93×Cars & Mobility
Tiara15.62×Politics & Society
edureka53.48×Business & Career
Paisley11.72×Fashion & Accessoires
Muk-bang19.64×Food & Beverages
Home equity2.24×Home & Garden
Bugatti Chiron10.91×Cars & Mobility
Business English5.12×Business & Career
Jesse Plemons2.97×Movies & TV
Calvary Chapel8.38×Politics & Society
Wikia2.73×Internet & Social Media
Nurse education2.58×Kids & Family
Kansas1.91×Travel & Leisure
Urban horticulture2.62×Home & Garden
Home staging3.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neowin audience
TraitClusterScore
Early Adopter MentalityPOWER2.53
LGBTQ+ IdentityOPEN2.52
Need for SecurityCONSERVATISM2.27
Quality AwarenessPREMIUM2.17
Family OrientationCONSERVATISM1.92
Risk AppetiteTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for Neowin
CountryShare
United States36.1%
Japan14.1%
India8.9%

See Neowin audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Neowin have in United States?

Neowin has an estimated audience of 321,186 people in United States, concentrated in California and Florida.

What is the gender split and age of Neowin fans?

30.2% of Neowin fans are female, 69.8% are male, with an average age of 44.5 years.

Which brands do Neowin fans like most?

Neowin fans show strongest brand affinity for Lulu 黃路梓茵 (211.01×), Mount Kilimanjaro (412.21×), and Lindy Hop (70.79×) over the country average.

Where do Neowin fans live in United States?

Neowin fans in United States are most concentrated in California (reach 29,921), Florida (reach 24,269), and Texas (reach 24,129). These three regions account for the largest share of the active audience.

What other brands do Neowin fans also like?

Beyond Neowin itself, the audience over-indexes on Mount Kilimanjaro (412.21×), Lindy Hop (70.79×), Nebraska Cornhuskers (30.26×), and Jeremy Riddle (117.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Neowin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.