Software engineer Audience in United States

Software engineer has an estimated audience of 299,273 people in United States. 42.2% are female, 57.8% are male, average age 28.6. Top regions: California, Texas, New York. Top brand affinities: Finnair, Indeed.com, Business intelligence, Data visualization, Google Maps.

The average Software engineer fan in United States is 28.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Indeed.com, Business intelligence, with strongest over-indexing on Finnair (675× the country average). Demographically, the Software engineer audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Software engineer fans

Demographic split for Software engineer audience in United States
MetricValue
Female42.2%
Male57.8%
Average age28.6
Estimated audience size299,273

Audience persona

The typical Software engineer fan in United States is more male, around 28.6 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Software engineer in United States
RegionReachAffinity
California56,7161.72×
Texas41,7791.62×
New York27,5001.64×
Florida25,3431.25×
Georgia13,8271.5×
Illinois11,9801.2×
New Jersey11,1841.47×
North Carolina10,9131.21×
Pennsylvania9,8470.98×
Virginia9,7571.34×
Washington9,6301.6×
Ohio8,2180.89×
Arizona8,0571.32×
Massachusetts7,9211.34×
Michigan7,3890.94×
Maryland7,2141.4×
Tennessee5,4370.91×
Minnesota4,7491.11×
Indiana4,6800.86×
Colorado4,4910.95×
Missouri4,2000.87×
Alabama4,0530.97×
Louisiana3,9871.03×
South Carolina3,9510.88×
Wisconsin3,3860.75×
Oregon3,2550.95×
Connecticut3,0831.03×
Oklahoma3,0610.92×
Nevada3,0491.05×
Kentucky2,9520.79×
Utah2,7821.04×
Mississippi2,3410.95×
Arkansas2,1920.89×
Kansas2,1140.9×
Iowa2,0000.81×
Hawaii1,3461.05×
Nebraska1,2970.86×
New Mexico1,1660.78×
Idaho1,1620.77×
Washington, District of Columbia1,1261.25×
Rhode Island9060.95×
Delaware8311.01×
West Virginia8210.59×
New Hampshire8110.69×
Maine5760.54×
North Dakota4340.71×
Alaska4330.68×
Montana4080.49×
South Dakota3790.55×
Vermont2730.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Software engineer audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Indeed.com31.94×Business & Career
Business intelligence94.61×Business & Career
Data visualization104.82×Technology & Electronics
Google Maps13.82×Internet & Social Media
Capital One13.83×Business & Career
Internet security116.59×Technology & Electronics
Khan Academy28.56×Business & Career
DeviantArt18.94×Internet & Social Media
Tableau Software118.18×Business & Career
Product Hunt75.3×Internet & Social Media
CarGurus9.49×Cars & Mobility
Enterprise Rent-A-Car9.65×Cars & Mobility
VMware51.88×Technology & Electronics
Forex Online Trading32.83×Business & Career
Beetlejuice7.26×Movies & TV
Glassdoor22.47×Business & Career
International education25.45×Business & Career
Autism Awareness13.58×Health
Thingiverse22.21×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Software engineer audience
TraitClusterScore
Need for SecurityCONSERVATISM8.02
Community OrientationOPEN2.58
LGBTQ+ IdentityOPEN2.52
Early Adopter MentalityPOWER2.4
Luxury OrientationPREMIUM2.17
Risk AppetiteTHRILL1.87

Worldwide distribution

Worldwide audience distribution share by country for Software engineer
CountryShare
India18.5%
United States15.9%
Taiwan9.2%

See Software engineer audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Software engineer have in United States?

Software engineer has an estimated audience of 299,273 people in United States, concentrated in California and Texas.

What is the gender split and age of Software engineer fans?

42.2% of Software engineer fans are female, 57.8% are male, with an average age of 28.6 years.

Which brands do Software engineer fans like most?

Software engineer fans show strongest brand affinity for Finnair (675×), Indeed.com (31.94×), and Business intelligence (94.61×) over the country average.

Where do Software engineer fans live in United States?

Software engineer fans in United States are most concentrated in California (reach 56,716), Texas (reach 41,779), and New York (reach 27,500). These three regions account for the largest share of the active audience.

What other brands do Software engineer fans also like?

Beyond Software engineer itself, the audience over-indexes on Indeed.com (31.94×), Business intelligence (94.61×), Data visualization (104.82×), and Google Maps (13.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Software engineer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.