Rascasse Audience Intelligence

Internet security Audience in Germany

A data profile of the people who buy, follow and care about Internet security in Germany — modelled from more than twelve digital signal sources. Internet security has an estimated audience of 257,016 people in Germany.

#6639among Topic in Germany#740in Technology & Electronics

The average Internet security fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Der Tagesspiegel, Opera (web browser), Software testing, with strongest over-indexing on Der Tagesspiegel (8.19× the country average).

Demographically, the Internet security audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Internet security fan in Germany is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Der Tagesspiegel.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet security profile in Germany.

Audience size
257K
in Germany
Gender
35.4%♀
64.6% male
Age
36.8
average years
Country rank
#19297
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet security fans

35.4% are female, 64.6% are male, average age 36.8.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Internet security audience in Germany
MetricValue
Female35.4%
Male64.6%
Average age36.8
Estimated audience size257,016
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Internet security audience in Germany
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4921%
50+15%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Internet security audience comes from Germany.

Worldwide audience distribution share by country for Internet security
CountryShare
United States17.9%
United Kingdom6.8%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet security audience in Germany is strongest.

Fig. 05

Top regions by affinity

Internet security fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~8K1.13×
02Bremen~2K1.11×
03Hessen~20K1.07×
04Schleswig-Holstein~10K1.07×
05Berlin~10K1.05×
06Thüringen~7K1.05×
07Niedersachsen~30K1.03×
08Brandenburg~8K1.03×
09Mecklenburg-Vorpommern~5K1.00×
10Saarland~3K0.97×
11Nordrhein-Westfalen~50K0.95×
12Sachsen~10K0.95×
13Bayern~40K0.94×
14Baden-Württemberg~30K0.92×
15Rheinland-Pfalz~10K0.92×
16Hamburg~5K0.87×
Fig. 06

Affinity by region

Affinity by region — Internet security, Germany
0.87×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet security audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet security audience
#·InterestCategoryAffinity×
01Exploit (computer security)Technology & Electronics43.87×
02European Union lawPolitics & Society35.71×
03Firewall (computing)Technology & Electronics34.77×
04Hacker (computer security)Technology & Electronics33.32×
05Council of the European UnionPolitics & Society32.24×
06Software architectTechnology & Electronics27.56×
07TelematicsTechnology & Electronics26.55×
08MalwareTechnology & Electronics25.32×
09Connected carCars & Mobility22.01×
10Network securityBusiness & Career19.89×
11Computer virusTechnology & Electronics18.22×
12Opera (web browser)Internet & Social Media17.30×
13Software testingTechnology & Electronics13.53×
14JudiciaryPolitics & Society12.81×
15Civil law (common law)Politics & Society12.28×
16Network switchTechnology & Electronics9.00×
17Der TagesspiegelNews8.19×
18Domain Name SystemInternet & Social Media4.70×
19FreewareTechnology & Electronics4.60×
20TagesschauMovies & TV2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet security audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet security audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM9.98×
SpiritualityBALANCE1.91×
PatriotismCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet security audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.97×
Early Adopter MentalityPOWER1.03×
TraditionCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet security have in Germany?

Internet security has an estimated audience of 257,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Internet security fans?

35.4% of Internet security fans are female, 64.6% are male, with an average age of 36.8 years.

03

Which brands do Internet security fans like most?

Internet security fans show strongest brand affinity for Der Tagesspiegel (8.19×), Opera (web browser) (17.3×), and Software testing (13.53×) over the country average.

04

Where do Internet security fans live in Germany?

Internet security fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Internet security fans also like?

Beyond Internet security itself, the audience over-indexes on Opera (web browser) (17.3×), Software testing (13.53×), Firewall (computing) (34.77×), and Network switch (9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Internet security audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Internet security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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