Internet security Audience in Germany
Internet security has an estimated audience of 257,016 people in Germany. 35.4% are female, 64.6% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Der Tagesspiegel, Opera (web browser), Software testing, Firewall (computing), Network switch.
The average Internet security fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Der Tagesspiegel, Opera (web browser), Software testing, with strongest over-indexing on Der Tagesspiegel (8.19× the country average). Demographically, the Internet security audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Internet security fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 36.8 |
| Estimated audience size | 257,016 |
Audience persona
The typical Internet security fan in Germany is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Der Tagesspiegel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,171 | 0.98× |
| Bayern | 40,846 | 0.99× |
| Baden-Württemberg | 33,717 | 0.96× |
| Niedersachsen | 27,570 | 1.1× |
| Hessen | 23,383 | 1.19× |
| Berlin | 12,635 | 1.1× |
| Rheinland-Pfalz | 11,624 | 0.9× |
| Schleswig-Holstein | 10,803 | 1.17× |
| Brandenburg | 8,546 | 1.07× |
| Sachsen | 8,393 | 0.67× |
| Sachsen-Anhalt | 7,152 | 1.07× |
| Thüringen | 6,832 | 1.04× |
| Hamburg | 5,018 | 0.86× |
| Mecklenburg-Vorpommern | 4,320 | 0.88× |
| Bremen | 2,662 | 1.21× |
| Saarland | 2,486 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Der Tagesspiegel | 8.19× | News |
| Opera (web browser) | 17.3× | Internet & Social Media |
| Software testing | 13.53× | Technology & Electronics |
| Firewall (computing) | 34.77× | Technology & Electronics |
| Network switch | 9× | Technology & Electronics |
| Freeware | 4.6× | Technology & Electronics |
| Exploit (computer security) | 43.87× | Technology & Electronics |
| Connected car | 22.01× | Cars & Mobility |
| Network security | 19.89× | Business & Career |
| European Union law | 35.71× | Politics & Society |
| Telematics | 26.55× | Technology & Electronics |
| Malware | 25.32× | Technology & Electronics |
| Domain Name System | 4.7× | Internet & Social Media |
| Tagesschau | 2.52× | Movies & TV |
| Council of the European Union | 32.24× | Politics & Society |
| Civil law (common law) | 12.28× | Politics & Society |
| Computer virus | 18.22× | Technology & Electronics |
| Software architect | 27.56× | Technology & Electronics |
| Judiciary | 12.81× | Politics & Society |
| Hacker (computer security) | 33.32× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 7.35 |
| Early Adopter Mentality | POWER | 2.88 |
| Sustainability | BALANCE | 1.86 |
| Career Orientation | POWER | 1.78 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Pet Ownership | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| United Kingdom | 6.8% |
| Germany | 5.4% |
See Internet security audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Internet security have in Germany?
Internet security has an estimated audience of 257,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Internet security fans?
35.4% of Internet security fans are female, 64.6% are male, with an average age of 36.8 years.
Which brands do Internet security fans like most?
Internet security fans show strongest brand affinity for Der Tagesspiegel (8.19×), Opera (web browser) (17.3×), and Software testing (13.53×) over the country average.
Where do Internet security fans live in Germany?
Internet security fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,171), Bayern (reach 40,846), and Baden-Württemberg (reach 33,717). These three regions account for the largest share of the active audience.
What other brands do Internet security fans also like?
Beyond Internet security itself, the audience over-indexes on Opera (web browser) (17.3×), Software testing (13.53×), Firewall (computing) (34.77×), and Network switch (9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Internet security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.