Malware Audience in Germany

Demographics of Malware fans

Audience persona

The typical Malware fan in Germany is more male, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for Icon (magazine).

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Malware audiences in other countries

• Malware — United States
• Malware — United Kingdom
• Malware — France
• Malware — Italy
• Malware — Spain
• Malware — Brazil
• Malware — Japan
• Malware — South Korea
• Malware — India

More Technology & Electronics audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Malware have in Germany?

Malware has an estimated audience of 248,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Malware fans?

38.3% of Malware fans are female, 61.7% are male, with an average age of 45.0 years.

Which brands do Malware fans like most?

Malware fans show strongest brand affinity for Icon (magazine) (12.39×), Pillow (2.28×), and Cocktail (1.73×) over the country average.

Where do Malware fans live in Germany?

Malware fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,057), Bayern (reach 48,645), and Baden-Württemberg (reach 37,247). These three regions account for the largest share of the active audience.

What other brands do Malware fans also like?

Beyond Malware itself, the audience over-indexes on Pillow (2.28×), Cocktail (1.73×), Unique Gifts (1.97×), and The Name of the Rose (9.4×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Malware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.