Rascasse Audience Intelligence

Malware Audience in United States

A data profile of the people who buy, follow and care about Malware in United States — modelled from more than twelve digital signal sources. Malware has an estimated audience of 1,195,690 people in United States.

#8074among Topic in United States#690in Technology & Electronics

The average Malware fan in United States is 43.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Office 365, Privacy policy, Information security, with strongest over-indexing on Office 365 (21.87× the country average).

Demographically, the Malware audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malware fan in United States is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Office 365.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malware profile in United States.

Audience size
1.2M
in United States
Gender
36.9%♀
63.1% male
Age
43.4
average years
Country rank
#20936
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malware fans

36.9% are female, 63.1% are male, average age 43.4.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Malware audience in United States
MetricValue
Female36.9%
Male63.1%
Average age43.4
Estimated audience size1,195,690
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Malware audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3915%
40-4922%
50+34%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Malware audience comes from United States.

Worldwide audience distribution share by country for Malware
CountryShare
United States23.0%
United Kingdom6.6%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malware audience in United States is strongest.

Fig. 05

Top regions by affinity

Malware fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.60×
02South Carolina~20K1.31×
03Louisiana~20K1.29×
04Arkansas~10K1.20×
05Virginia~30K1.17×
06Maryland~20K1.17×
07Texas~100K1.15×
08Alabama~20K1.15×
09Kentucky~20K1.10×
10Indiana~20K1.09×
11Oklahoma~10K1.07×
12Utah~10K1.07×
13Florida~90K1.06×
14Georgia~40K1.05×
15North Carolina~40K1.04×
16West Virginia~6K1.04×
17South Dakota~3K1.04×
18North Dakota~3K1.04×
19Kansas~10K1.02×
20New Mexico~6K1.01×
21Oregon~10K1.00×
22Missouri~20K0.99×
23Nevada~10K0.99×
24Nebraska~6K0.99×
25Hawaii~5K0.99×
26California~100K0.98×
27Idaho~6K0.98×
28Washington, District of Columbia~4K0.98×
29New York~60K0.97×
30Tennessee~20K0.97×
31Alaska~2K0.97×
32Washington~20K0.96×
33Arizona~20K0.95×
34Pennsylvania~40K0.94×
35Michigan~30K0.94×
36Illinois~40K0.93×
37Delaware~3K0.93×
38Ohio~30K0.92×
39Wisconsin~20K0.92×
40New Hampshire~4K0.92×
41New Jersey~30K0.91×
42Massachusetts~20K0.90×
43Rhode Island~3K0.90×
44Connecticut~10K0.89×
45Iowa~9K0.89×
46Vermont~2K0.89×
47Minnesota~10K0.88×
48Maine~4K0.88×
49Colorado~20K0.85×
50Montana~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Malware, United States
0.85×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malware audience
#·InterestCategoryAffinity×
01Office 365Technology & Electronics21.87×
02Joey DiazMovies & TV13.42×
03SpreadsheetTechnology & Electronics9.02×
04Privacy policyTechnology & Electronics8.46×
05Customer satisfactionBusiness & Career7.79×
06Information securityBusiness & Career7.00×
07Computer securityBusiness & Career5.63×
08Home cinemaTechnology & Electronics5.58×
09Smart TVTechnology & Electronics5.00×
10Seattle MarinersSports4.28×
11Computer hardwareTechnology & Electronics4.01×
12Web serverTechnology & Electronics3.86×
13PoliticoPolitics & Society3.80×
14Sustainable energyHome & Garden3.74×
15Micro CenterShopping3.35×
16Renewable energyBusiness & Career2.69×
17Buffalo BillsSports2.40×
18Indeed.comBusiness & Career1.77×
19United States Postal ServiceBusiness & Career1.62×
20T-MobileTechnology & Electronics1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malware audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.85×
PatriotismCONSERVATISM2.49×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malware audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
CreativityOPEN0.76×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malware have in United States?

Malware has an estimated audience of 1,195,690 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malware fans?

36.9% of Malware fans are female, 63.1% are male, with an average age of 43.4 years.

03

Which brands do Malware fans like most?

Malware fans show strongest brand affinity for Office 365 (21.87×), Privacy policy (8.46×), and Information security (7×) over the country average.

04

Where do Malware fans live in United States?

Malware fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Malware fans also like?

Beyond Malware itself, the audience over-indexes on Privacy policy (8.46×), Information security (7×), Customer satisfaction (7.79×), and Computer security (5.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Malware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →