Malware Audience in United States

Demographics of Malware fans

Audience persona

The typical Malware fan in United States is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Malware audiences in other countries

• Malware — Germany
• Malware — United Kingdom
• Malware — France
• Malware — Italy
• Malware — Spain
• Malware — Brazil
• Malware — Japan
• Malware — South Korea
• Malware — India

More Technology & Electronics audiences in United States

• Food and drink (182,612,063)
• Music (181,108,961)
• Shopping and fashion (177,150,005)
• Sports and outdoors (173,827,889)
• Sports (173,190,295)

Frequently asked questions

How many fans does Malware have in United States?

Malware has an estimated audience of 1,195,690 people in United States, concentrated in California and Texas.

What is the gender split and age of Malware fans?

36.9% of Malware fans are female, 63.1% are male, with an average age of 43.4 years.

Which brands do Malware fans like most?

Malware fans show strongest brand affinity for Finnair (675×), Office 365 (30.1×), and Google Maps (10.59×) over the country average.

Where do Malware fans live in United States?

Malware fans in United States are most concentrated in California (reach 141,074), Texas (reach 123,928), and Florida (reach 95,585). These three regions account for the largest share of the active audience.

What other brands do Malware fans also like?

Beyond Malware itself, the audience over-indexes on Office 365 (30.1×), Google Maps (10.59×), AccuWeather (15.97×), and Capital One (9.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.