Virtual private network Audience in Germany
Virtual private network has an estimated audience of 663,649 people in Germany. 43.9% are female, 56.1% are male, average age 48.6. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: NordVPN, Norton AntiVirus, Surfshark, Hackers, ExpressVPN.
The average Virtual private network fan in Germany is 48.6 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include NordVPN, Norton AntiVirus, Surfshark, with strongest over-indexing on NordVPN (52.84× the country average). Demographically, the Virtual private network audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Virtual private network fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 48.6 |
| Estimated audience size | 663,649 |
Audience persona
The typical Virtual private network fan in Germany is more male, around 48.6 years old, with strong Need for Security tendencies and a notable affinity for NordVPN.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 148,265 | 2.93× |
| Nordrhein-Westfalen | 146,043 | 1.01× |
| Bayern | 106,143 | 0.99× |
| Baden-Württemberg | 86,328 | 0.95× |
| Niedersachsen | 58,024 | 0.9× |
| Berlin | 37,323 | 1.26× |
| Rheinland-Pfalz | 30,865 | 0.93× |
| Sachsen | 25,911 | 0.8× |
| Schleswig-Holstein | 19,972 | 0.84× |
| Brandenburg | 15,115 | 0.73× |
| Hamburg | 14,081 | 0.94× |
| Thüringen | 11,853 | 0.7× |
| Sachsen-Anhalt | 11,405 | 0.66× |
| Mecklenburg-Vorpommern | 7,875 | 0.62× |
| Saarland | 6,188 | 0.76× |
| Bremen | 5,536 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NordVPN | 52.84× | Technology & Electronics |
| Norton AntiVirus | 208× | Technology & Electronics |
| Surfshark | 73.22× | Technology & Electronics |
| Hackers | 37.28× | Movies & TV |
| ExpressVPN | 40.62× | Technology & Electronics |
| Norton Motorcycle Company | 54.84× | Cars & Mobility |
| Google Drive | 7× | Technology & Electronics |
| Computer security | 7.13× | Business & Career |
| Privacy | 12.06× | Technology & Electronics |
| Gmail | 4.28× | Internet & Social Media |
| Google Maps | 3.55× | Internet & Social Media |
| As seen on TV | 130.91× | Movies & TV |
| FRITZ!Box | 4.26× | Technology & Electronics |
| Antivirus software | 12.72× | Technology & Electronics |
| Chat GPT | 4.37× | Technology & Electronics |
| DuckDuckGo | 9.6× | Internet & Social Media |
| Office 365 | 6.13× | Technology & Electronics |
| Web application | 5.57× | Technology & Electronics |
| F-Secure | 29.33× | Technology & Electronics |
| Information security | 6.2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 4.51 |
| Early Adopter Mentality | POWER | 2.2 |
| Convenience Orientation | PREMIUM | 1.17 |
| Indulgence | JOY | 1.13 |
| Tradition | CONSERVATISM | 1.1 |
| Price Sensitivity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 20.2% |
| India | 17.4% |
| United States | 3.6% |
See Virtual private network audiences in other countries
- Virtual private network — United States
- Virtual private network — United Kingdom
- Virtual private network — France
- Virtual private network — Italy
- Virtual private network — Spain
- Virtual private network — Brazil
- Virtual private network — Japan
- Virtual private network — South Korea
- Virtual private network — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Virtual private network have in Germany?
Virtual private network has an estimated audience of 663,649 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Virtual private network fans?
43.9% of Virtual private network fans are female, 56.1% are male, with an average age of 48.6 years.
Which brands do Virtual private network fans like most?
Virtual private network fans show strongest brand affinity for NordVPN (52.84×), Norton AntiVirus (208×), and Surfshark (73.22×) over the country average.
Where do Virtual private network fans live in Germany?
Virtual private network fans in Germany are most concentrated in Hessen (reach 148,265), Nordrhein-Westfalen (reach 146,043), and Bayern (reach 106,143). These three regions account for the largest share of the active audience.
What other brands do Virtual private network fans also like?
Beyond Virtual private network itself, the audience over-indexes on Norton AntiVirus (208×), Surfshark (73.22×), Hackers (37.28×), and ExpressVPN (40.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Virtual private network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.