Rascasse Audience Intelligence

Virtual private network Audience in Germany

A data profile of the people who buy, follow and care about Virtual private network in Germany — modelled from more than twelve digital signal sources. Virtual private network has an estimated audience of 663,649 people in Germany.

#3987among Topic in Germany#424in Technology & Electronics

The average Virtual private network fan in Germany is 48.6 years old, more male, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include NordVPN, Norton AntiVirus, Surfshark, with strongest over-indexing on NordVPN (52.84× the country average).

Demographically, the Virtual private network audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Virtual private network fan in Germany is more male, around 48.6 years old, with strong Need for Security tendencies and a notable affinity for NordVPN.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virtual private network profile in Germany.

Audience size
664K
in Germany
Gender
43.9%♀
56.1% male
Age
48.6
average years
Country rank
#9253
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virtual private network fans

43.9% are female, 56.1% are male, average age 48.6.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Virtual private network audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age48.6
Estimated audience size663,649
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Virtual private network audience in Germany
Age bracketShare%
16-196%
20-298%
30-3916%
40-4927%
50+44%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Virtual private network audience comes from Germany.

Worldwide audience distribution share by country for Virtual private network
CountryShare
China19.7%
India16.9%
United States3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virtual private network audience in Germany is strongest.

Fig. 05

Top regions by affinity

Virtual private network fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K2.82×
02Berlin~40K1.19×
03Bremen~6K1.01×
04Nordrhein-Westfalen~100K0.97×
05Bayern~100K0.97×
06Rheinland-Pfalz~30K0.95×
07Baden-Württemberg~80K0.93×
08Hamburg~10K0.93×
09Niedersachsen~60K0.90×
10Schleswig-Holstein~20K0.85×
11Saarland~7K0.82×
12Sachsen~30K0.80×
13Thüringen~10K0.77×
14Brandenburg~20K0.76×
15Sachsen-Anhalt~10K0.70×
16Mecklenburg-Vorpommern~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Virtual private network, Germany
0.66×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virtual private network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virtual private network audience
#·InterestCategoryAffinity×
01Norton AntiVirusTechnology & Electronics208.00×
02As seen on TVMovies & TV130.91×
03SurfsharkTechnology & Electronics73.22×
04Norton Motorcycle CompanyCars & Mobility54.84×
05NordVPNTechnology & Electronics52.84×
06ExpressVPNTechnology & Electronics40.62×
07HackersMovies & TV37.28×
08F-SecureTechnology & Electronics29.33×
09Antivirus softwareTechnology & Electronics12.72×
10PrivacyTechnology & Electronics12.06×
11Tobias MorettiMovies & TV9.96×
12DuckDuckGoInternet & Social Media9.60×
13Computer securityBusiness & Career7.13×
14Google DriveTechnology & Electronics7.00×
15Office 365Technology & Electronics6.13×
16Web applicationTechnology & Electronics5.57×
17Chat GPTTechnology & Electronics4.37×
18GmailInternet & Social Media4.28×
19FRITZ!BoxTechnology & Electronics4.26×
20Google MapsInternet & Social Media3.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virtual private network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virtual private network audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM9.05×
Early Adopter MentalityPOWER2.32×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virtual private network audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
ExtroversionTHRILL0.61×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virtual private network have in Germany?

Virtual private network has an estimated audience of 663,649 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Virtual private network fans?

43.9% of Virtual private network fans are female, 56.1% are male, with an average age of 48.6 years.

03

Which brands do Virtual private network fans like most?

Virtual private network fans show strongest brand affinity for NordVPN (52.84×), Norton AntiVirus (208×), and Surfshark (73.22×) over the country average.

04

Where do Virtual private network fans live in Germany?

Virtual private network fans in Germany are most concentrated in Hessen (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Virtual private network fans also like?

Beyond Virtual private network itself, the audience over-indexes on Norton AntiVirus (208×), Surfshark (73.22×), Hackers (37.28×), and ExpressVPN (40.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Virtual private network audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Virtual private network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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