Rascasse Audience Intelligence

NordVPN Target Market in Germany

A data profile of the people who buy, follow and care about NordVPN in Germany — modelled from more than twelve digital signal sources. NordVPN has an estimated audience of 2,195,034 people in Germany.

#370among Brand in Germany#167in Technology & Electronics

The average NordVPN fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Virtual private network, Allison Janney, Google Maps, with strongest over-indexing on Virtual private network (52.84× the country average).

Demographically, the NordVPN audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NordVPN fan in Germany is more male, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Virtual private network.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NordVPN profile in Germany.

Audience size
2.2M
in Germany
Gender
44.4%♀
55.6% male
Age
43.9
average years
Country rank
#3039
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NordVPN

44.4% are female, 55.6% are male, average age 43.9.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for NordVPN audience in Germany
MetricValue
Female44.4%
Male55.6%
Average age43.9
Estimated audience size2,195,034
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the NordVPN audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3920%
40-4926%
50+29%
Fig. 04

Worldwide distribution

7.8%

of the worldwide NordVPN audience comes from Germany.

Worldwide audience distribution share by country for NordVPN
CountryShare
United States17.3%
United Kingdom9.8%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NordVPN audience in Germany is strongest.

Fig. 05

Top regions by affinity

NordVPN customers by region in Germany
#RegionReachAffinity×
01Berlin~200K2.14×
02Hessen~200K1.36×
03Bayern~400K1.13×
04Baden-Württemberg~300K1.06×
05Hamburg~50K1.06×
06Nordrhein-Westfalen~500K1.01×
07Rheinland-Pfalz~100K1.00×
08Schleswig-Holstein~80K1.00×
09Bremen~20K0.97×
10Niedersachsen~200K0.93×
11Brandenburg~50K0.82×
12Saarland~20K0.82×
13Sachsen~80K0.80×
14Thüringen~40K0.78×
15Sachsen-Anhalt~40K0.68×
16Mecklenburg-Vorpommern~20K0.51×
Fig. 06

Affinity by region

Affinity by region — NordVPN, Germany
0.51×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NordVPN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NordVPN audience
#·InterestCategoryAffinity×
01Virtual private networkTechnology & Electronics52.84×
02Allison JanneyMovies & TV37.83×
03Doctor StrangerMovies & TV14.71×
04BMW i8Cars & Mobility14.12×
05Antivirus softwareTechnology & Electronics8.08×
06Internet privacyTechnology & Electronics7.58×
07Opera (web browser)Internet & Social Media6.54×
08PrivacyTechnology & Electronics6.15×
09Office 365Technology & Electronics6.05×
10Computer securityBusiness & Career5.22×
11Information securityBusiness & Career5.20×
12Google DriveTechnology & Electronics4.42×
13Google MapsInternet & Social Media3.01×
14Efficient energy useTechnology & Electronics2.94×
15Cloud computingTechnology & Electronics2.76×
16CommerzbankBusiness & Career2.06×
17Netto Marken-DiscountShopping2.04×
18AldiShopping1.72×
19TagesschauMovies & TV1.63×
20WhatsAppInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NordVPN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NordVPN audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.92×
Early Adopter MentalityPOWER2.05×
Convenience OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NordVPN audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Sports ActivityPOWER0.76×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NordVPN's target market in Germany?

NordVPN's target market in Germany covers an estimated 2,195,034 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of NordVPN customers?

44.4% of the NordVPN audience are female, 55.6% are male, with an average age of 43.9 years.

03

Which brands do NordVPN fans like most?

NordVPN fans show strongest brand affinity for Virtual private network (52.84×), Allison Janney (37.83×), and Google Maps (3.01×) over the country average.

04

Where do NordVPN fans live in Germany?

NordVPN fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do NordVPN fans also like?

Beyond NordVPN itself, the audience over-indexes on Allison Janney (37.83×), Google Maps (3.01×), Office 365 (6.05×), and Computer security (5.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See NordVPN audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NordVPN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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