NordVPN Audience in Germany
NordVPN has an estimated audience of 1,976,080 people in Germany. 44.1% are female, 55.9% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Cocktail, Stradivarius, CAC 40, Stag hunt.
The average NordVPN fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Cocktail, Stradivarius, with strongest over-indexing on Pillow (2.52× the country average). Demographically, the NordVPN audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: VPN
Demographics of NordVPN fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 42.7 |
| Estimated audience size | 1,976,080 |
Audience persona
The typical NordVPN fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 454,436 | 1.05× |
| Bayern | 370,410 | 1.17× |
| Baden-Württemberg | 292,978 | 1.09× |
| Hessen | 211,536 | 1.4× |
| Berlin | 197,202 | 2.23× |
| Niedersachsen | 180,271 | 0.94× |
| Rheinland-Pfalz | 100,048 | 1.01× |
| Sachsen | 78,555 | 0.81× |
| Schleswig-Holstein | 70,193 | 0.99× |
| Hamburg | 48,025 | 1.08× |
| Brandenburg | 48,024 | 0.78× |
| Thüringen | 36,119 | 0.72× |
| Sachsen-Anhalt | 34,511 | 0.67× |
| Saarland | 18,947 | 0.78× |
| Bremen | 15,576 | 0.92× |
| Mecklenburg-Vorpommern | 13,472 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.52× | Home & Garden |
| Cocktail | 1.7× | Food & Beverages |
| Stradivarius | 1.89× | Shopping |
| CAC 40 | 1.63× | Business & Career |
| Stag hunt | 40.02× | Business & Career |
| Ma Mère | 12.08× | Movies & TV |
| Eden Lake | 3.97× | Movies & TV |
| Hostelworld | 4.64× | Travel & Leisure |
| Home Delivery | 2.03× | Food & Beverages |
| Esra Erol | 3.71× | Movies & TV |
| Cockpit | 5× | Travel & Leisure |
| Corfu (regional unit) | 2.05× | Travel & Leisure |
| Jesse Plemons | 2.15× | Movies & TV |
| Machine Gun Preacher | 9.92× | Movies & TV |
| Motion Picture Association of America | 4.69× | Movies & TV |
| Atkins diet | 3.19× | Health |
| Justice | 1.91× | Politics & Society |
| Headhunters (film) | 2.42× | Movies & TV |
| Jaguar F-Pace | 3.2× | Cars & Mobility |
| Metamorphoses | 1.51× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.78 |
| Early Adopter Mentality | POWER | 1.67 |
| Convenience Orientation | PREMIUM | 1.27 |
| Patriotism | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.17 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| United Kingdom | 9.6% |
| Germany | 7.1% |
See NordVPN audiences in other countries
More VPN audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does NordVPN have in Germany?
NordVPN has an estimated audience of 1,976,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NordVPN fans?
44.1% of NordVPN fans are female, 55.9% are male, with an average age of 42.7 years.
Which brands do NordVPN fans like most?
NordVPN fans show strongest brand affinity for Pillow (2.52×), Cocktail (1.7×), and Stradivarius (1.89×) over the country average.
Where do NordVPN fans live in Germany?
NordVPN fans in Germany are most concentrated in Nordrhein-Westfalen (reach 454,436), Bayern (reach 370,410), and Baden-Württemberg (reach 292,978). These three regions account for the largest share of the active audience.
What other brands do NordVPN fans also like?
Beyond NordVPN itself, the audience over-indexes on Cocktail (1.7×), Stradivarius (1.89×), CAC 40 (1.63×), and Stag hunt (40.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NordVPN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.