A data profile of the people who buy, follow and care about Computer virus in Germany — modelled from more than twelve digital signal sources. Computer virus has an estimated audience of 387,072 people in Germany.
The average Computer virus fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Office 365, Google Drive, Photocopier, with strongest over-indexing on Office 365 (52.8× the country average).
Demographically, the Computer virus audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Computer virus fan in Germany is more male, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Office 365.
The key figures that characterise the Computer virus profile in Germany.
39.1% are female, 60.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 43.0 |
| Estimated audience size | 387,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Computer virus audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.7% |
| Italy | 7.6% |
| Mexico | 6.6% |
Where the Computer virus audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~4K | 1.17× | |
| 02 | Bayern | ~70K | 1.10× | |
| 03 | Mecklenburg-Vorpommern | ~8K | 1.10× | |
| 04 | Saarland | ~5K | 1.07× | |
| 05 | Rheinland-Pfalz | ~20K | 1.05× | |
| 06 | Hessen | ~30K | 1.00× | |
| 07 | Thüringen | ~10K | 0.98× | |
| 08 | Berlin | ~20K | 0.96× | |
| 09 | Sachsen-Anhalt | ~10K | 0.96× | |
| 10 | Brandenburg | ~10K | 0.95× | |
| 11 | Sachsen | ~20K | 0.94× | |
| 12 | Hamburg | ~8K | 0.93× | |
| 13 | Schleswig-Holstein | ~10K | 0.92× | |
| 14 | Baden-Württemberg | ~50K | 0.91× | |
| 15 | Nordrhein-Westfalen | ~80K | 0.89× | |
| 16 | Niedersachsen | ~30K | 0.88× |
The strongest cross-interests of the Computer virus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Symantec | Technology & Electronics | 71.51× | ||
| 02 | Office 365 | Technology & Electronics | 52.80× | ||
| 03 | Google Drive | Technology & Electronics | 36.70× | ||
| 04 | Internet café | Internet & Social Media | 32.64× | ||
| 05 | Photocopier | Business & Career | 30.65× | ||
| 06 | WebEx | Technology & Electronics | 30.31× | ||
| 07 | Bitdefender | Technology & Electronics | 22.23× | ||
| 08 | McAfee | Technology & Electronics | 21.86× | ||
| 09 | Tom Jones (singer) | Music & Radio | 20.00× | ||
| 10 | malwarebytes | Technology & Electronics | 20.00× | ||
| 11 | Antivirus software | Technology & Electronics | 18.33× | ||
| 12 | Internet security | Technology & Electronics | 18.22× | ||
| 13 | Advanced Micro Devices | Technology & Electronics | 16.42× | ||
| 14 | Razer Inc. | Technology & Electronics | 12.09× | ||
| 15 | Nikkei 225 | Business & Career | 9.97× | ||
| 16 | Google Chrome | Internet & Social Media | 9.12× | ||
| 17 | Computer security | Business & Career | 5.56× | ||
| 18 | GitHub | Internet & Social Media | 4.85× | ||
| 19 | FRITZ!Box | Technology & Electronics | 2.91× | ||
| 20 | Tagesschau | Movies & TV | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 7.88× | |
| Patriotism | CONSERVATISM | 2.36× | |
| Spirituality | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Sports Activity | POWER | 0.74× |
Computer virus has an estimated audience of 387,072 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
39.1% of Computer virus fans are female, 60.9% are male, with an average age of 43.0 years.
Computer virus fans show strongest brand affinity for Office 365 (52.8×), Google Drive (36.7×), and Photocopier (30.65×) over the country average.
Computer virus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Computer virus itself, the audience over-indexes on Google Drive (36.7×), Photocopier (30.65×), WebEx (30.31×), and Antivirus software (18.33×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Computer virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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