Computer virus Audience in Germany
Computer virus has an estimated audience of 387,072 people in Germany. 39.1% are female, 60.9% are male, average age 43.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Office 365, Google Drive, Jotex, Antivirus software, Western Union.
The average Computer virus fan in Germany is 43.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Office 365, Google Drive, Jotex, with strongest over-indexing on Office 365 (28.43× the country average). Demographically, the Computer virus audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Computer virus fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 43.0 |
| Estimated audience size | 387,072 |
Audience persona
The typical Computer virus fan in Germany is more male, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Office 365.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 76,280 | 1.23× |
| Nordrhein-Westfalen | 74,627 | 0.88× |
| Baden-Württemberg | 51,073 | 0.97× |
| Hessen | 31,732 | 1.08× |
| Niedersachsen | 27,629 | 0.73× |
| Rheinland-Pfalz | 24,804 | 1.28× |
| Sachsen | 17,351 | 0.91× |
| Berlin | 16,995 | 0.98× |
| Mecklenburg-Vorpommern | 10,283 | 1.39× |
| Schleswig-Holstein | 9,581 | 0.69× |
| Brandenburg | 9,423 | 0.78× |
| Thüringen | 7,852 | 0.8× |
| Sachsen-Anhalt | 7,625 | 0.76× |
| Hamburg | 7,127 | 0.81× |
| Saarland | 5,334 | 1.12× |
| Bremen | 5,234 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 28.43× | Technology & Electronics |
| Google Drive | 19.28× | Technology & Electronics |
| Jotex | 78.71× | Shopping |
| Antivirus software | 28.83× | Technology & Electronics |
| Western Union | 11.73× | Business & Career |
| Internet café | 48.19× | Internet & Social Media |
| Photocopier | 17.9× | Business & Career |
| LOL Esports | 20× | Sports |
| WebEx | 16.42× | Technology & Electronics |
| Bitdefender | 19.71× | Technology & Electronics |
| Allgäu | 7.42× | Travel & Leisure |
| Tom Jones (singer) | 14.63× | Music & Radio |
| Satire | 5.43× | Literature |
| McAfee | 18.02× | Technology & Electronics |
| Tagesschau | 2.3× | Movies & TV |
| JACK & JONES | 17.13× | Fashion & Accessoires |
| Image scanner | 11.89× | Technology & Electronics |
| Computer security | 4.33× | Business & Career |
| Pets | 1.77× | Pets & Animals |
| FRITZ!Box | 2.93× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 6.05 |
| Patriotism | CONSERVATISM | 2.12 |
| Pet Ownership | JOY | 1.42 |
| Healthy Lifestyle | BALANCE | 1.31 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Italy | 7.6% |
| Mexico | 6.6% |
See Computer virus audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Computer virus have in Germany?
Computer virus has an estimated audience of 387,072 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Computer virus fans?
39.1% of Computer virus fans are female, 60.9% are male, with an average age of 43.0 years.
Which brands do Computer virus fans like most?
Computer virus fans show strongest brand affinity for Office 365 (28.43×), Google Drive (19.28×), and Jotex (78.71×) over the country average.
Where do Computer virus fans live in Germany?
Computer virus fans in Germany are most concentrated in Bayern (reach 76,280), Nordrhein-Westfalen (reach 74,627), and Baden-Württemberg (reach 51,073). These three regions account for the largest share of the active audience.
What other brands do Computer virus fans also like?
Beyond Computer virus itself, the audience over-indexes on Google Drive (19.28×), Jotex (78.71×), Antivirus software (28.83×), and Western Union (11.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computer virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.