Computer virus Audience in United States

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Computer virus has an estimated audience of 2,504,595 people in United States. 44.5% are female, 55.5% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Nationality, Hebe, Bully (2011 film).

The average Computer virus fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Computer virus audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Computer virus fans

Demographic split for Computer virus audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.8
Estimated audience size2,504,595

Audience persona

The typical Computer virus fan in United States is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Computer virus in United States
RegionReachAffinity
California302,9651.1×
Texas281,3171.31×
Florida208,2361.23×
New York168,7351.21×
Georgia102,4211.33×
Virginia94,2121.54×
Pennsylvania90,2531.07×
North Carolina89,4061.19×
Illinois87,7791.05×
Ohio77,0041×
Washington68,3921.36×
New Jersey65,1411.02×
Michigan64,4220.98×
Arizona58,8391.15×
Maryland53,9221.25×
Massachusetts49,8561.01×
Indiana47,9411.05×
Tennessee45,6380.91×
South Carolina42,5321.13×
Alabama37,9131.08×
Missouri37,7730.94×
Kentucky36,4351.16×
Louisiana33,7831.05×
Colorado33,3520.84×
Oklahoma30,8521.11×
Minnesota30,6230.85×
Wisconsin29,5560.78×
Utah28,5391.27×
Oregon26,3950.92×
Mississippi25,5681.24×
Nevada22,2810.92×
Connecticut21,0190.84×
Arkansas19,5590.95×
Kansas17,3300.88×
Iowa16,7090.81×
New Mexico12,0000.96×
West Virginia10,5540.9×
Nebraska9,9340.79×
Idaho9,7460.78×
Hawaii9,0510.84×
Rhode Island8,1641.02×
New Hampshire7,9710.81×
Maine6,2940.7×
South Dakota6,0411.04×
Washington, District of Columbia6,0330.8×
North Dakota5,8821.14×
Delaware5,0130.73×
Montana4,8450.7×
Alaska4,3880.82×
Vermont2,9820.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Computer virus audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵12.53×Movies & TV
Nationality5.5×Politics & Society
Hebe12.53×Home & Garden
Bully (2011 film)12.53×Movies & TV
Historic site6.96×Arts & Culture
Governor of Michigan11.32×Politics & Society
Cherish (group)16.51×Music & Radio
Wok9.34×Food & Beverages
headspace13.21×Health
Vocal harmony6.02×Music & Radio
Google Home8.12×Technology & Electronics
Grace Slick10.71×Music & Radio
Goop6.52×Internet & Social Media
Hibachi8.78×Food & Beverages
Combat sport1.72×Sports
Ira Glass18.2×Music & Radio
El Paso County, Colorado13.51×Travel & Leisure
Grinch3.95×Movies & TV
Nebraska Cornhuskers football3.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Computer virus audience
TraitClusterScore
Need for SecurityCONSERVATISM2.04
PatriotismCONSERVATISM1.69
Luxury OrientationPREMIUM1.39
Career OrientationPOWER1.32
Risk AppetiteTHRILL1.27
SpiritualityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Computer virus
CountryShare
United States16.7%
Italy7.6%
Mexico6.6%

See Computer virus audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Computer virus have in United States?

Computer virus has an estimated audience of 2,504,595 people in United States, concentrated in California and Texas.

What is the gender split and age of Computer virus fans?

44.5% of Computer virus fans are female, 55.5% are male, with an average age of 41.8 years.

Which brands do Computer virus fans like most?

Computer virus fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (12.53×), and Nationality (5.5×) over the country average.

Where do Computer virus fans live in United States?

Computer virus fans in United States are most concentrated in California (reach 302,965), Texas (reach 281,317), and Florida (reach 208,236). These three regions account for the largest share of the active audience.

What other brands do Computer virus fans also like?

Beyond Computer virus itself, the audience over-indexes on Lulu 黃路梓茵 (12.53×), Nationality (5.5×), Hebe (12.53×), and Bully (2011 film) (12.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Computer virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.