Network switch Audience in Germany
Network switch has an estimated audience of 3,240,162 people in Germany. 45.3% are female, 54.7% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Unique Gifts, Christmas Gift, Israel, Birthday Gifts.
The average Network switch fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Unique Gifts, Christmas Gift, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Network switch audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Network switch fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 42.8 |
| Estimated audience size | 3,240,162 |
Audience persona
The typical Network switch fan in Germany is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 797,653 | 1.13× |
| Bayern | 495,407 | 0.95× |
| Baden-Württemberg | 406,050 | 0.92× |
| Niedersachsen | 359,127 | 1.14× |
| Hessen | 234,369 | 0.95× |
| Sachsen | 176,565 | 1.11× |
| Rheinland-Pfalz | 159,869 | 0.98× |
| Berlin | 135,856 | 0.94× |
| Schleswig-Holstein | 117,639 | 1.01× |
| Brandenburg | 106,452 | 1.06× |
| Sachsen-Anhalt | 94,133 | 1.12× |
| Thüringen | 83,971 | 1.02× |
| Hamburg | 69,271 | 0.95× |
| Mecklenburg-Vorpommern | 64,306 | 1.04× |
| Saarland | 32,300 | 0.81× |
| Bremen | 24,255 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Unique Gifts | 2.24× | Shopping |
| Christmas Gift | 2.57× | Kids & Family |
| Israel | 2.52× | Travel & Leisure |
| Birthday Gifts | 2.11× | Kids & Family |
| KLIX (AM) | 2.84× | Music & Radio |
| Loincloth | 2.89× | Fashion & Accessoires |
| Stucco | 2.53× | Home & Garden |
| Esra Erol | 5.19× | Movies & TV |
| Jack White | 1.65× | Movies & TV |
| Snow White (Fables) | 1.81× | Literature |
| Corona (band) | 1.61× | Music & Radio |
| Corfu (regional unit) | 2.07× | Travel & Leisure |
| Machine Gun Preacher | 10.35× | Movies & TV |
| Icon (magazine) | 1.56× | Arts & Culture |
| Home Delivery | 1.68× | Food & Beverages |
| Geotourism | 10.35× | Travel & Leisure |
| Scratching post | 3.15× | Pets & Animals |
| Metamorphoses | 1.77× | Literature |
| myDealZ | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.8 |
| Patriotism | CONSERVATISM | 1.17 |
| Pet Ownership | JOY | 1.13 |
| Early Adopter Mentality | POWER | 1.13 |
| Sports Activity | POWER | 1.09 |
| Travelling | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 25.7% |
| Germany | 19.5% |
| Netherlands | 7.7% |
See Network switch audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Network switch have in Germany?
Network switch has an estimated audience of 3,240,162 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Network switch fans?
45.3% of Network switch fans are female, 54.7% are male, with an average age of 42.8 years.
Which brands do Network switch fans like most?
Network switch fans show strongest brand affinity for Rossmann (1.53×), Unique Gifts (2.24×), and Christmas Gift (2.57×) over the country average.
Where do Network switch fans live in Germany?
Network switch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 797,653), Bayern (reach 495,407), and Baden-Württemberg (reach 406,050). These three regions account for the largest share of the active audience.
What other brands do Network switch fans also like?
Beyond Network switch itself, the audience over-indexes on Unique Gifts (2.24×), Christmas Gift (2.57×), Israel (2.52×), and Birthday Gifts (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Network switch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.