Rascasse Audience Intelligence

Network switch Audience in Germany

A data profile of the people who buy, follow and care about Network switch in Germany — modelled from more than twelve digital signal sources. Network switch has an estimated audience of 3,240,162 people in Germany.

#1178among Topic in Germany#116in Technology & Electronics

The average Network switch fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FRITZ!Box, Elle Fanning, Aegean Airlines, with strongest over-indexing on FRITZ!Box (10.35× the country average).

Demographically, the Network switch audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Network switch fan in Germany is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for FRITZ!Box.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Network switch profile in Germany.

Audience size
3.2M
in Germany
Gender
45.3%♀
54.7% male
Age
42.8
average years
Country rank
#1920
Topic in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Network switch fans

45.3% are female, 54.7% are male, average age 42.8.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Network switch audience in Germany
MetricValue
Female45.3%
Male54.7%
Average age42.8
Estimated audience size3,240,162
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Network switch audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3922%
40-4927%
50+24%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Network switch audience comes from Germany.

Worldwide audience distribution share by country for Network switch
CountryShare
Italy25.7%
Germany19.5%
Netherlands7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Network switch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Network switch fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~90K1.13×
02Niedersachsen~300K1.11×
03Sachsen~200K1.10×
04Nordrhein-Westfalen~800K1.09×
05Berlin~200K1.08×
06Mecklenburg-Vorpommern~70K1.07×
07Brandenburg~100K1.04×
08Thüringen~90K1.04×
09Schleswig-Holstein~100K1.00×
10Rheinland-Pfalz~200K0.99×
11Hessen~200K0.93×
12Bayern~500K0.92×
13Hamburg~70K0.92×
14Baden-Württemberg~400K0.90×
15Bremen~20K0.89×
16Saarland~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Network switch, Germany
0.86×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Network switch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Network switch audience
#·InterestCategoryAffinity×
01FRITZ!BoxTechnology & Electronics10.35×
02Elle FanningMovies & TV10.35×
03Aegean AirlinesTravel & Leisure10.35×
04Kate BushMusic & Radio10.35×
05JIRATechnology & Electronics10.35×
06McAfeeTechnology & Electronics10.35×
07Cillian MurphyMovies & TV8.12×
08Whirlpool CorporationHome & Garden6.89×
09Controlled-access highwayTravel & Leisure5.57×
10notebooksbilliger.deShopping4.78×
11SixtCars & Mobility4.17×
12Western UnionBusiness & Career3.34×
13Real propertyHome & Garden3.05×
14TargobankBusiness & Career2.94×
15SunExpressTravel & Leisure2.77×
16Singer-songwriterMusic & Radio2.60×
17NatureHome & Garden1.90×
18Müller (company)Food & Beverages1.66×
19FamilyKids & Family1.64×
20Obi (store)Shopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Network switch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Network switch audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.31×
PatriotismCONSERVATISM1.38×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Network switch audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Sports ActivityPOWER0.72×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Network switch have in Germany?

Network switch has an estimated audience of 3,240,162 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Network switch fans?

45.3% of Network switch fans are female, 54.7% are male, with an average age of 42.8 years.

03

Which brands do Network switch fans like most?

Network switch fans show strongest brand affinity for FRITZ!Box (10.35×), Elle Fanning (10.35×), and Aegean Airlines (10.35×) over the country average.

04

Where do Network switch fans live in Germany?

Network switch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Network switch fans also like?

Beyond Network switch itself, the audience over-indexes on Elle Fanning (10.35×), Aegean Airlines (10.35×), Cillian Murphy (8.12×), and Kate Bush (10.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Network switch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Network switch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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