HTML5 Audience in United States

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HTML5 has an estimated audience of 1,779,401 people in United States. 42.8% are female, 57.2% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Business intelligence, Data visualization, Alexandra Daddario, Apple Store.

The average HTML5 fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Business intelligence, Data visualization, with strongest over-indexing on Finnair (675× the country average). Demographically, the HTML5 audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of HTML5 fans

Demographic split for HTML5 audience in United States
MetricValue
Female42.8%
Male57.2%
Average age33.0
Estimated audience size1,779,401

Audience persona

The typical HTML5 fan in United States is more male, around 33.0 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for HTML5 in United States
RegionReachAffinity
California259,3821.33×
Texas171,9151.12×
Florida133,1451.11×
New York131,8061.33×
Virginia71,7461.66×
Georgia67,9281.24×
Illinois66,1151.12×
Pennsylvania59,4710.99×
North Carolina57,9471.08×
New Jersey56,6831.25×
Ohio53,4200.97×
Washington48,5141.36×
Michigan48,1141.03×
Massachusetts46,7751.33×
Maryland38,0721.24×
Arizona37,2951.03×
Colorado31,8461.14×
Tennessee31,0580.87×
Indiana28,4990.88×
Missouri27,9320.97×
Oregon25,0961.23×
Wisconsin23,9290.89×
Minnesota23,6300.93×
South Carolina23,4350.88×
Alabama22,1680.89×
Louisiana20,2130.88×
Kentucky19,6300.88×
Oklahoma17,9910.91×
Nevada17,5421.02×
Connecticut17,0650.96×
Utah16,7771.05×
Kansas12,8720.92×
Iowa12,2200.83×
Arkansas11,7980.8×
Mississippi10,1290.69×
Nebraska7,7960.87×
New Mexico7,7550.87×
Washington, District of Columbia7,6481.43×
Idaho7,2070.81×
Hawaii6,5570.86×
West Virginia6,3180.76×
Rhode Island5,9141.04×
New Hampshire5,6650.81×
Maine5,0240.79×
Wyoming4,2091.6×
Delaware3,8400.78×
Montana3,2330.65×
Alaska2,7810.73×
Vermont2,7630.88×
South Dakota2,5530.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HTML5 audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Business intelligence49.01×Business & Career
Data visualization42.57×Technology & Electronics
Alexandra Daddario18.74×Movies & TV
Apple Store13.99×Shopping
Dakota Johnson16.13×Movies & TV
Sarah Jessica Parker20.61×Movies & TV
Charlie Hunnam16.01×Movies & TV
Internet security49.5×Technology & Electronics
Indeed.com5.51×Business & Career
Eddie Bauer18.1×Fashion & Accessoires
Kia Sportage27×Cars & Mobility
Novak Djokovic17.12×Sports
Emilia Clarke16.13×Movies & TV
Angry Birds20.97×Games
Grammarly20.74×Business & Career
Patrick Swayze15.11×Movies & TV
Humidifier26.02×Home & Garden
Dazed & Confused (magazine)22.5×Fashion & Accessoires
MoneyGram18.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HTML5 audience
TraitClusterScore
Need for SecurityCONSERVATISM6.58
LGBTQ+ IdentityOPEN2.33
Risk AppetiteTHRILL1.88
Luxury OrientationPREMIUM1.86
Early Adopter MentalityPOWER1.75
Community OrientationOPEN1.62

Worldwide distribution

Worldwide audience distribution share by country for HTML5
CountryShare
United States15.3%
Japan7.1%
Spain4.7%

See HTML5 audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does HTML5 have in United States?

HTML5 has an estimated audience of 1,779,401 people in United States, concentrated in California and Texas.

What is the gender split and age of HTML5 fans?

42.8% of HTML5 fans are female, 57.2% are male, with an average age of 33.0 years.

Which brands do HTML5 fans like most?

HTML5 fans show strongest brand affinity for Finnair (675×), Business intelligence (49.01×), and Data visualization (42.57×) over the country average.

Where do HTML5 fans live in United States?

HTML5 fans in United States are most concentrated in California (reach 259,382), Texas (reach 171,915), and Florida (reach 133,145). These three regions account for the largest share of the active audience.

What other brands do HTML5 fans also like?

Beyond HTML5 itself, the audience over-indexes on Business intelligence (49.01×), Data visualization (42.57×), Alexandra Daddario (18.74×), and Apple Store (13.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HTML5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.