Rascasse Audience Intelligence

HTML5 Audience in United States

A data profile of the people who buy, follow and care about HTML5 in United States — modelled from more than twelve digital signal sources. HTML5 has an estimated audience of 1,779,401 people in United States.

#6721among Topic in United States#551in Technology & Electronics

The average HTML5 fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Business intelligence, Internet security, Data visualization, with strongest over-indexing on Business intelligence (51.87× the country average).

Demographically, the HTML5 audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HTML5 fan in United States is more male, around 33.0 years old, with strong Need for Security tendencies and a notable affinity for Business intelligence.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HTML5 profile in United States.

Audience size
1.8M
in United States
Gender
42.8%♀
57.2% male
Age
33.0
average years
Country rank
#15599
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HTML5 fans

42.8% are female, 57.2% are male, average age 33.0.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for HTML5 audience in United States
MetricValue
Female42.8%
Male57.2%
Average age33.0
Estimated audience size1,779,401
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the HTML5 audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

15.3%

of the worldwide HTML5 audience comes from United States.

Worldwide audience distribution share by country for HTML5
CountryShare
United States15.3%
Japan7.1%
Spain4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HTML5 audience in United States is strongest.

Fig. 05

Top regions by affinity

HTML5 fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~60K1.43×
02Washington~50K1.30×
03Georgia~70K1.23×
04California~200K1.19×
05New York~100K1.19×
06New Jersey~50K1.17×
07Texas~200K1.15×
08Massachusetts~40K1.15×
09Washington, District of Columbia~6K1.14×
10Maryland~30K1.13×
11Oregon~20K1.10×
12North Carolina~60K1.08×
13Pennsylvania~60K1.07×
14Ohio~60K1.07×
15Illinois~60K1.04×
16Utah~20K1.04×
17Louisiana~20K1.03×
18Florida~100K1.02×
19Alabama~30K1.02×
20Kansas~10K1.02×
21Oklahoma~20K1.01×
22Missouri~30K1.00×
23Colorado~30K1.00×
24Rhode Island~6K1.00×
25South Carolina~30K0.99×
26Connecticut~20K0.99×
27Delaware~5K0.99×
28Minnesota~30K0.98×
29Alaska~4K0.98×
30Vermont~3K0.98×
31Michigan~50K0.97×
32Indiana~30K0.97×
33North Dakota~4K0.97×
34Arizona~30K0.96×
35Nevada~20K0.96×
36Kentucky~20K0.95×
37Arkansas~10K0.95×
38Nebraska~8K0.95×
39West Virginia~8K0.94×
40New Hampshire~7K0.94×
41Montana~5K0.94×
42New Mexico~8K0.93×
43Hawaii~7K0.93×
44South Dakota~4K0.93×
45Mississippi~10K0.92×
46Maine~6K0.92×
47Wisconsin~20K0.91×
48Idaho~8K0.91×
49Iowa~10K0.89×
50Tennessee~30K0.88×
Fig. 06

Affinity by region

Affinity by region — HTML5, United States
0.88×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HTML5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HTML5 audience
#·InterestCategoryAffinity×
01Internet securityTechnology & Electronics70.02×
02Business intelligenceBusiness & Career51.87×
03Product HuntInternet & Social Media37.35×
04Data visualizationTechnology & Electronics36.07×
05Internet safetyInternet & Social Media28.60×
06International educationBusiness & Career26.54×
07Cultural tourismTravel & Leisure22.68×
08Massive open online courseBusiness & Career16.22×
09Web serverTechnology & Electronics10.84×
10Disneyland ParisTravel & Leisure9.32×
11Information securityBusiness & Career6.67×
12Computer securityBusiness & Career6.25×
13QVCMovies & TV4.50×
14Sustainable energyHome & Garden4.37×
15InnovationBusiness & Career3.75×
16LinuxTechnology & Electronics3.69×
17FedExBusiness & Career3.36×
18Mortgage loansBusiness & Career2.56×
19Indeed.comBusiness & Career2.45×
20PinterestInternet & Social Media2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HTML5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HTML5 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM7.64×
Convenience OrientationPREMIUM2.26×
Community OrientationOPEN1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HTML5 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Healthy LifestyleBALANCE0.87×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HTML5 have in United States?

HTML5 has an estimated audience of 1,779,401 people in United States, concentrated in California and Texas.

02

What is the gender split and age of HTML5 fans?

42.8% of HTML5 fans are female, 57.2% are male, with an average age of 33.0 years.

03

Which brands do HTML5 fans like most?

HTML5 fans show strongest brand affinity for Business intelligence (51.87×), Internet security (70.02×), and Data visualization (36.07×) over the country average.

04

Where do HTML5 fans live in United States?

HTML5 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do HTML5 fans also like?

Beyond HTML5 itself, the audience over-indexes on Internet security (70.02×), Data visualization (36.07×), International education (26.54×), and Web server (10.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See HTML5 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HTML5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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