HTML5 Audience in Germany
HTML5 has an estimated audience of 490,130 people in Germany. 31.1% are female, 68.9% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eden Lake, Irish Ferries, Christmas Gift, Hypertext, Ma Mère.
The average HTML5 fan in Germany is 30.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eden Lake, Irish Ferries, Christmas Gift, with strongest over-indexing on Eden Lake (13.75× the country average). Demographically, the HTML5 audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of HTML5 fans
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 30.8 |
| Estimated audience size | 490,130 |
Audience persona
The typical HTML5 fan in Germany is more male, around 30.8 years old, with strong Need for Security tendencies and a notable affinity for Eden Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,101 | 1.12× |
| Bayern | 85,577 | 1.09× |
| Baden-Württemberg | 79,939 | 1.2× |
| Hessen | 57,179 | 1.53× |
| Niedersachsen | 45,306 | 0.95× |
| Berlin | 33,622 | 1.53× |
| Rheinland-Pfalz | 23,237 | 0.95× |
| Schleswig-Holstein | 16,506 | 0.94× |
| Sachsen | 15,332 | 0.64× |
| Brandenburg | 11,843 | 0.78× |
| Thüringen | 11,141 | 0.89× |
| Hamburg | 10,986 | 0.99× |
| Sachsen-Anhalt | 9,784 | 0.77× |
| Mecklenburg-Vorpommern | 6,176 | 0.66× |
| Saarland | 5,737 | 0.95× |
| Bremen | 4,247 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 13.75× | Movies & TV |
| Irish Ferries | 18.45× | Cars & Mobility |
| Christmas Gift | 2.96× | Kids & Family |
| Hypertext | 4.95× | Technology & Electronics |
| Ma Mère | 18.31× | Movies & TV |
| Mustard seed | 16.72× | Food & Beverages |
| Unique Gifts | 1.83× | Shopping |
| Haberler | 1.71× | News |
| CAC 40 | 1.85× | Business & Career |
| Touro College of Osteopathic Medicine | 20× | Business & Career |
| Business English | 2.92× | Business & Career |
| Birthday Gifts | 1.78× | Kids & Family |
| Nazım Hikmet Ran | 11.18× | Literature |
| Elīna Garanča | 6.53× | Music & Radio |
| Intraocular lens | 7.91× | Health |
| Loincloth | 2.34× | Fashion & Accessoires |
| Corona (band) | 1.97× | Music & Radio |
| Hostelworld | 4.74× | Travel & Leisure |
| Graham Greene (actor) | 2.91× | |
| Low-carbon emission | 4.49× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.1 |
| Early Adopter Mentality | POWER | 2.77 |
| Career Orientation | POWER | 1.99 |
| Sustainability | BALANCE | 1.53 |
| Social Media Usage | JOY | 1.47 |
| Risk Appetite | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 7.1% |
| Spain | 4.7% |
See HTML5 audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does HTML5 have in Germany?
HTML5 has an estimated audience of 490,130 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HTML5 fans?
31.1% of HTML5 fans are female, 68.9% are male, with an average age of 30.8 years.
Which brands do HTML5 fans like most?
HTML5 fans show strongest brand affinity for Eden Lake (13.75×), Irish Ferries (18.45×), and Christmas Gift (2.96×) over the country average.
Where do HTML5 fans live in Germany?
HTML5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,101), Bayern (reach 85,577), and Baden-Württemberg (reach 79,939). These three regions account for the largest share of the active audience.
What other brands do HTML5 fans also like?
Beyond HTML5 itself, the audience over-indexes on Irish Ferries (18.45×), Christmas Gift (2.96×), Hypertext (4.95×), and Ma Mère (18.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HTML5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.