Business analysis Audience in United States

Business analysis has an estimated audience of 1,452,007 people in United States. 45.5% are female, 54.5% are male, average age 34.7. Top regions: California, Texas, New York. Top brand affinities: Business intelligence, Data visualization, Indeed.com, Google Maps, Massive open online course.

The average Business analysis fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Business intelligence, Data visualization, Indeed.com, with strongest over-indexing on Business intelligence (185.22× the country average). Demographically, the Business analysis audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Business analysis fans

Demographic split for Business analysis audience in United States
MetricValue
Female45.5%
Male54.5%
Average age34.7
Estimated audience size1,452,007

Audience persona

The typical Business analysis fan in United States is balanced, around 34.7 years old, with strong Need for Security tendencies and a notable affinity for Business intelligence.

Top regions in United States

Top regions ranked by reach for Business analysis in United States
RegionReachAffinity
California182,0591.14×
Texas137,5351.1×
New York124,7291.54×
Florida89,3380.91×
Georgia57,2901.28×
Illinois48,7511.01×
Virginia44,1241.25×
North Carolina43,0200.98×
New Jersey42,3601.15×
Massachusetts41,6851.46×
Pennsylvania41,4310.85×
Ohio34,9110.78×
Maryland33,8271.35×
Washington29,8411.02×
Michigan28,4350.75×
Arizona26,1030.88×
Indiana20,9910.79×
Tennessee20,8140.71×
Missouri20,3290.87×
Minnesota19,6550.94×
Colorado19,6130.86×
South Carolina17,1470.78×
Wisconsin16,8920.77×
Oregon15,7470.95×
Utah14,5611.12×
Louisiana13,4830.72×
Connecticut13,4470.92×
Alabama13,0160.64×
Kentucky10,0850.55×
Kansas9,4220.82×
Oklahoma8,7830.54×
Iowa8,1320.68×
Arkansas7,9830.67×
Mississippi7,8630.66×
Nevada7,4190.53×
Washington, District of Columbia6,6791.53×
Hawaii6,1350.98×
Nebraska5,6120.77×
West Virginia5,5640.82×
Alaska5,5521.79×
Idaho5,1380.71×
Montana4,8401.2×
New Mexico4,8380.66×
Rhode Island4,7961.04×
South Dakota4,7781.42×
North Dakota4,6521.56×
New Hampshire4,5850.8×
Wyoming4,5012.09×
Maine4,4240.85×
Vermont4,3541.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business analysis audience
BrandAffinityCategory
Business intelligence185.22×Business & Career
Data visualization203.9×Technology & Electronics
Indeed.com19.07×Business & Career
Google Maps7.28×Internet & Social Media
Massive open online course29.76×Business & Career
Enterprise Rent-A-Car8.63×Cars & Mobility
LinkedIn4.75×Internet & Social Media
Data science16.22×Business & Career
Apple Store9.47×Shopping
Google News6.72×News
Morgan Stanley18.4×Business & Career
Capital One4.5×Business & Career
Khan Academy9.11×Business & Career
Planet Fitness3.86×Sports
Career development6.46×Business & Career
DuckDuckGo8.62×Internet & Social Media
ICloud8.78×Technology & Electronics
Time management9.7×Business & Career
Google Earth8.76×Internet & Social Media
Business analytics17.11×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business analysis audience
TraitClusterScore
Need for SecurityCONSERVATISM5.53
Career OrientationPOWER2.27
Early Adopter MentalityPOWER1.93
Risk AppetiteTHRILL1.63
Convenience OrientationPREMIUM1.55
Social Media UsageJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Business analysis
CountryShare
United States14.4%
India13.7%
Brazil4.2%

See Business analysis audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business analysis have in United States?

Business analysis has an estimated audience of 1,452,007 people in United States, concentrated in California and Texas.

What is the gender split and age of Business analysis fans?

45.5% of Business analysis fans are female, 54.5% are male, with an average age of 34.7 years.

Which brands do Business analysis fans like most?

Business analysis fans show strongest brand affinity for Business intelligence (185.22×), Data visualization (203.9×), and Indeed.com (19.07×) over the country average.

Where do Business analysis fans live in United States?

Business analysis fans in United States are most concentrated in California (reach 182,059), Texas (reach 137,535), and New York (reach 124,729). These three regions account for the largest share of the active audience.

What other brands do Business analysis fans also like?

Beyond Business analysis itself, the audience over-indexes on Data visualization (203.9×), Indeed.com (19.07×), Google Maps (7.28×), and Massive open online course (29.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.