Rascasse Audience Intelligence

Business analysis Audience in United States

A data profile of the people who buy, follow and care about Business analysis in United States — modelled from more than twelve digital signal sources. Business analysis has an estimated audience of 1,452,007 people in United States.

#7408among Topic in United States#1268in Business & Career

The average Business analysis fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Business intelligence, Data visualization, Massive open online course, with strongest over-indexing on Business intelligence (260.47× the country average).

Demographically, the Business analysis audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business analysis fan in United States is balanced, around 34.7 years old, with strong Need for Security tendencies and a notable affinity for Business intelligence.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business analysis profile in United States.

Audience size
1.5M
in United States
Gender
45.5%♀
54.5% male
Age
34.7
average years
Country rank
#18189
Topic in United States
Fig. 01

Search interest · 12-month trend

+10381%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business analysis fans

45.5% are female, 54.5% are male, average age 34.7.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Business analysis audience in United States
MetricValue
Female45.5%
Male54.5%
Average age34.7
Estimated audience size1,452,007
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Business analysis audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3921%
40-4917%
50+10%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Business analysis audience comes from United States.

Worldwide audience distribution share by country for Business analysis
CountryShare
United States14.4%
India13.7%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business analysis audience in United States is strongest.

Fig. 05

Top regions by affinity

Business analysis fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~60K2.47×
02Wyoming~3K1.60×
03Missouri~30K1.17×
04Florida~100K1.15×
05Idaho~8K1.15×
06South Dakota~4K1.13×
07Kansas~10K1.12×
08North Carolina~50K1.09×
09South Carolina~20K1.09×
10Oklahoma~20K1.09×
11Tennessee~30K1.08×
12Georgia~50K1.07×
13Ohio~50K1.07×
14North Dakota~3K1.07×
15California~200K1.06×
16Alaska~3K1.06×
17Arizona~30K1.05×
18Alabama~20K1.03×
19Iowa~10K1.03×
20Mississippi~10K1.03×
21Connecticut~10K1.01×
22West Virginia~7K1.01×
23Montana~4K1.01×
24Louisiana~20K0.98×
25Kentucky~20K0.97×
26Nevada~10K0.96×
27Rhode Island~4K0.96×
28Texas~100K0.95×
29Utah~10K0.94×
30New Hampshire~5K0.94×
31Pennsylvania~50K0.93×
32Indiana~20K0.93×
33Nebraska~7K0.92×
34Arkansas~10K0.91×
35Michigan~30K0.90×
36New Mexico~7K0.90×
37Oregon~10K0.89×
38Virginia~30K0.88×
39New York~70K0.87×
40Maryland~20K0.87×
41Wisconsin~20K0.87×
42Delaware~3K0.87×
43Maine~4K0.86×
44Minnesota~20K0.84×
45New Jersey~30K0.83×
46Washington~20K0.81×
47Illinois~40K0.79×
48Massachusetts~20K0.76×
49Washington, District of Columbia~3K0.76×
50Hawaii~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Business analysis, United States
0.75×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business analysis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business analysis audience
#·InterestCategoryAffinity×
01Business intelligenceBusiness & Career260.47×
02Data visualizationTechnology & Electronics229.51×
03Tableau SoftwareBusiness & Career75.83×
04Massive open online courseBusiness & Career54.82×
05Internet securityTechnology & Electronics52.50×
06Data scienceBusiness & Career34.29×
07Amazon Web ServicesTechnology & Electronics34.29×
08Microsoft AzureTechnology & Electronics31.35×
09Business analyticsTechnology & Electronics19.88×
10Business softwareBusiness & Career18.57×
11Computer securityBusiness & Career11.88×
12Master of Business AdministrationBusiness & Career11.31×
13Time managementBusiness & Career11.20×
14Business schoolBusiness & Career10.58×
15LinkedInInternet & Social Media9.33×
16InnovationBusiness & Career7.53×
17Web serverTechnology & Electronics7.41×
18Career developmentBusiness & Career6.86×
19Cloud computingTechnology & Electronics5.04×
20Indeed.comBusiness & Career3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business analysis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business analysis audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM8.96×
Career OrientationPOWER3.08×
Convenience OrientationPREMIUM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business analysis audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Pet OwnershipJOY0.77×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business analysis have in United States?

Business analysis has an estimated audience of 1,452,007 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business analysis fans?

45.5% of Business analysis fans are female, 54.5% are male, with an average age of 34.7 years.

03

Which brands do Business analysis fans like most?

Business analysis fans show strongest brand affinity for Business intelligence (260.47×), Data visualization (229.51×), and Massive open online course (54.82×) over the country average.

04

Where do Business analysis fans live in United States?

Business analysis fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Business analysis fans also like?

Beyond Business analysis itself, the audience over-indexes on Data visualization (229.51×), Massive open online course (54.82×), Data science (34.29×), and Amazon Web Services (34.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Business analysis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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