Rascasse Audience Intelligence

Spider-Man 2 Audience in United States

A data profile of the people who buy, follow and care about Spider-Man 2 in United States — modelled from more than twelve digital signal sources. Spider-Man 2 has an estimated audience of 1,715,386 people in United States.

#25among Science Fiction & Fantasy in United States#1032among Movie / TV Show / Series in United States#2582in Movies & TV

The average Spider-Man 2 fan in United States is 26.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ant-Man (film), Guardians of the Galaxy (film), Doctor Strange, with strongest over-indexing on Ant-Man (film) (220.44× the country average).

Demographically, the Spider-Man 2 audience skews balanced with an average age of 26.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spider-Man 2 fan in United States is balanced, around 26.0 years old, with strong Patriotism tendencies and a notable affinity for Ant-Man (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spider-Man 2 profile in United States.

Audience size
1.7M
in United States
Gender
49.0%♀
51.0% male
Age
26.0
average years
Country rank
#16047
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spider-Man 2 viewers

49.0% are female, 51.0% are male, average age 26.0.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Spider-Man 2 audience in United States
MetricValue
Female49.0%
Male51.0%
Average age26.0
Estimated audience size1,715,386
Fig. 03

Age distribution

Ø 26.0
average years
Age distribution of the Spider-Man 2 audience in United States
Age bracketShare%
16-1962%
20-2919%
30-3910%
40-497%
50+3%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Spider-Man 2 audience comes from United States.

Worldwide audience distribution share by country for Spider-Man 2
CountryShare
United States22.6%
India10.6%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spider-Man 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Spider-Man 2 fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~40K1.38×
02Texas~200K1.27×
03California~200K1.26×
04Alabama~30K1.17×
05Illinois~60K1.14×
06Oklahoma~20K1.14×
07Utah~20K1.14×
08New Mexico~9K1.13×
09Indiana~30K1.12×
10Nevada~20K1.12×
11Kentucky~20K1.11×
12Arkansas~10K1.11×
13Georgia~50K1.07×
14Tennessee~30K1.06×
15Alaska~4K1.06×
16Florida~100K1.05×
17New York~90K1.05×
18Missouri~30K1.05×
19North Carolina~50K1.04×
20Pennsylvania~50K1.03×
21New Jersey~40K1.03×
22Kansas~10K1.03×
23Idaho~8K1.02×
24Ohio~50K1.01×
25Michigan~40K1.01×
26South Carolina~20K1.01×
27Louisiana~20K1.01×
28Oregon~20K1.01×
29Washington~30K1.00×
30Maryland~30K1.00×
31Mississippi~10K0.99×
32Connecticut~20K0.98×
33West Virginia~7K0.98×
34Rhode Island~5K0.98×
35Virginia~40K0.97×
36Nebraska~8K0.97×
37Colorado~20K0.95×
38Iowa~10K0.95×
39North Dakota~3K0.91×
40South Dakota~3K0.90×
41Massachusetts~30K0.89×
42Wisconsin~20K0.89×
43Minnesota~20K0.87×
44New Hampshire~5K0.86×
45Montana~4K0.86×
46Delaware~4K0.82×
47Maine~5K0.81×
48Hawaii~5K0.73×
49Washington, District of Columbia~3K0.73×
50Vermont~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Spider-Man 2, United States
0.73×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spider-Man 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spider-Man 2 audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV220.44×
02The Wolverine (film)Movies & TV139.45×
03Doctor StrangeLiterature111.93×
04Guardians of the Galaxy (film)Movies & TV96.28×
05Black Panther (comics)Literature74.62×
06Anthony MackieMovies & TV66.66×
07John Wick 2Movies & TV61.38×
08Thor (film)Movies & TV48.40×
09DEADPOOL: The MovieMovies & TV36.42×
10captain americaMovies & TV35.37×
11Political thrillerMovies & TV27.78×
12Josh BrolinMovies & TV18.54×
13Superhero fictionLiterature17.78×
14Chris HemsworthMovies & TV13.30×
15Graphic novelLiterature12.70×
16Obsessed (2009 film)Movies & TV11.40×
17Rotten TomatoesMovies & TV7.30×
18PokémonGames6.64×
19Anime and manga fandomLiterature5.82×
20Fiction booksLiterature3.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spider-Man 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spider-Man 2 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.54×
Pet OwnershipJOY2.06×
IndulgenceJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spider-Man 2 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
CreativityOPEN0.71×
TravellingTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spider-Man 2 have in United States?

Spider-Man 2 has an estimated audience of 1,715,386 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spider-Man 2 viewers?

49.0% of Spider-Man 2 fans are female, 51.0% are male, with an average age of 26.0 years.

03

Which brands do Spider-Man 2 fans like most?

Spider-Man 2 fans show strongest brand affinity for Ant-Man (film) (220.44×), Guardians of the Galaxy (film) (96.28×), and Doctor Strange (111.93×) over the country average.

04

Where do Spider-Man 2 fans live in United States?

Spider-Man 2 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Spider-Man 2 fans also like?

Beyond Spider-Man 2 itself, the audience over-indexes on Guardians of the Galaxy (film) (96.28×), Doctor Strange (111.93×), Black Panther (comics) (74.62×), and The Wolverine (film) (139.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Science Fiction & Fantasy audiences in United States

See Spider-Man 2 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spider-Man 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →