FX (TV channel) Audience in United States

FX (TV channel) logo

FX (TV channel) has an estimated audience of 7,223,992 people in United States. 51.6% are female, 48.4% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Product design, Goop, Gloria, Google Photos, Grinch.

The average FX (TV channel) fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Goop, Gloria, with strongest over-indexing on Product design (10.95× the country average). Demographically, the FX (TV channel) audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of FX (TV channel) fans

Demographic split for FX (TV channel) audience in United States
MetricValue
Female51.6%
Male48.4%
Average age38.9
Estimated audience size7,223,992

Audience persona

The typical FX (TV channel) fan in United States is balanced, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for FX (TV channel) in United States
RegionReachAffinity
California1,016,6901.28×
Texas714,0441.15×
New York601,6851.49×
Florida555,0531.13×
Illinois258,5931.07×
Pennsylvania248,2451.02×
Georgia241,6251.09×
North Carolina228,6461.05×
Virginia222,7271.27×
New Jersey218,2931.19×
Ohio210,9080.95×
Michigan180,5890.96×
Massachusetts161,0151.13×
Arizona146,3020.99×
Washington145,7451.01×
Tennessee144,3341×
Maryland142,9261.15×
Indiana126,9220.96×
Missouri116,7111×
South Carolina114,3771.05×
Colorado111,8270.98×
Wisconsin102,1320.94×
Alabama99,2290.98×
Minnesota95,7920.93×
Louisiana95,5671.03×
Oregon92,6351.12×
Kentucky86,7520.96×
Connecticut83,0341.15×
Oklahoma78,6730.98×
Nevada74,4341.07×
Iowa59,7351×
Utah57,9920.9×
Kansas53,3930.94×
Arkansas52,4160.88×
Mississippi51,4910.87×
New Mexico35,8190.99×
Hawaii35,3981.14×
Nebraska31,9240.88×
West Virginia31,5300.94×
Idaho29,7070.82×
Washington, District of Columbia28,7561.32×
New Hampshire26,8240.94×
Rhode Island25,7921.12×
Maine24,0500.93×
Delaware17,5830.88×
Montana15,1420.76×
South Dakota12,5430.75×
Alaska12,4440.81×
North Dakota10,9570.74×
Vermont10,1820.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FX (TV channel) audience
BrandAffinityCategory
Product design10.95×Business & Career
Goop15.72×Internet & Social Media
Gloria14.33×Music & Radio
Google Photos2.75×Technology & Electronics
Grinch3.79×Movies & TV
Henrik Zetterberg37.02×Sports
Wok6.07×Food & Beverages
Urban Outfitters1.56×Shopping
Nebraska Cornhuskers football2.85×Sports
Jesse Plemons2.63×Movies & TV
Home staging3.68×Home & Garden
Mount Kilimanjaro11.79×Travel & Leisure
Figure painting (hobby)3.84×Arts & Culture
Vocal harmony3.1×Music & Radio
The Halal Guys4.27×Food & Beverages
Grand Prairie, Texas4.96×Travel & Leisure
Grace Slick5.58×Music & Radio
Google Home3.95×Technology & Electronics
Nebraska1.55×Travel & Leisure
Governor of Michigan4.04×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FX (TV channel) audience
TraitClusterScore
ExtroversionTHRILL1.76
PatriotismCONSERVATISM1.5
IndulgenceJOY1.26
Urban LifestyleOPEN1.18
Community OrientationOPEN1.14
CreativityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for FX (TV channel)
CountryShare
United States56.2%
Japan7.3%
Mexico3.4%

See FX (TV channel) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does FX (TV channel) have in United States?

FX (TV channel) has an estimated audience of 7,223,992 people in United States, concentrated in California and Texas.

What is the gender split and age of FX (TV channel) fans?

51.6% of FX (TV channel) fans are female, 48.4% are male, with an average age of 38.9 years.

Which brands do FX (TV channel) fans like most?

FX (TV channel) fans show strongest brand affinity for Product design (10.95×), Goop (15.72×), and Gloria (14.33×) over the country average.

Where do FX (TV channel) fans live in United States?

FX (TV channel) fans in United States are most concentrated in California (reach 1,016,690), Texas (reach 714,044), and New York (reach 601,685). These three regions account for the largest share of the active audience.

What other brands do FX (TV channel) fans also like?

Beyond FX (TV channel) itself, the audience over-indexes on Goop (15.72×), Gloria (14.33×), Google Photos (2.75×), and Grinch (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FX (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.