Rascasse Audience Intelligence

High Noon Audience in United States

A data profile of the people who buy, follow and care about High Noon in United States — modelled from more than twelve digital signal sources. High Noon has an estimated audience of 2,731,357 people in United States.

#2among Western in United States#550among Movie / TV Show / Series in United States#1542in Movies & TV

The average High Noon fan in United States is 35.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sam Elliott, Michelob ULTRA, White wine, with strongest over-indexing on Sam Elliott (15.13× the country average).

Demographically, the High Noon audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical High Noon fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High Noon profile in United States.

Audience size
2.7M
in United States
Gender
41.9%♀
58.1% male
Age
35.8
average years
Country rank
#11112
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High Noon viewers

41.9% are female, 58.1% are male, average age 35.8.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for High Noon audience in United States
MetricValue
Female41.9%
Male58.1%
Average age35.8
Estimated audience size2,731,357
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the High Noon audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

31.1%

of the worldwide High Noon audience comes from United States.

Worldwide audience distribution share by country for High Noon
CountryShare
United States31.1%
Egypt26.8%
China10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High Noon audience in United States is strongest.

Fig. 05

Top regions by affinity

High Noon fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.86×
02Texas~200K1.39×
03Massachusetts~50K1.39×
04Alabama~30K1.28×
05South Carolina~30K1.26×
06Connecticut~20K1.22×
07Rhode Island~6K1.21×
08Tennessee~40K1.15×
09Illinois~60K1.14×
10Oklahoma~20K1.14×
11New Hampshire~8K1.14×
12Mississippi~20K1.12×
13New York~100K1.10×
14North Carolina~60K1.10×
15Kentucky~20K1.10×
16Montana~5K1.09×
17Vermont~3K1.08×
18North Dakota~4K1.06×
19Louisiana~20K1.05×
20Arkansas~10K1.05×
21Pennsylvania~60K1.04×
22Georgia~50K1.04×
23New Jersey~40K1.00×
24Indiana~30K0.98×
25Kansas~10K0.98×
26Ohio~50K0.97×
27Nebraska~8K0.97×
28Maine~6K0.97×
29Iowa~10K0.95×
30West Virginia~7K0.95×
31Wisconsin~20K0.94×
32Minnesota~20K0.94×
33Washington, District of Columbia~5K0.93×
34Florida~100K0.91×
35California~200K0.90×
36Arizona~30K0.88×
37South Dakota~3K0.88×
38Michigan~40K0.87×
39Oregon~20K0.87×
40Maryland~20K0.85×
41Colorado~20K0.85×
42Hawaii~6K0.85×
43Delaware~4K0.85×
44Idaho~7K0.83×
45Virginia~30K0.82×
46Missouri~20K0.81×
47Alaska~3K0.74×
48Nevada~10K0.73×
49Washington~20K0.66×
50Utah~9K0.62×
Fig. 06

Affinity by region

Affinity by region — High Noon, United States
0.62×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High Noon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High Noon audience
#·InterestCategoryAffinity×
01Michelob ULTRAFood & Beverages30.94×
02James StewartMovies & TV22.80×
03Crown RoyalFood & Beverages21.73×
04White wineFood & Beverages15.50×
05Michelin GuideFood & Beverages15.50×
06Roland GarrosSports15.42×
07Sam ElliottMovies & TV15.13×
08Stella ArtoisFood & Beverages13.21×
09Red wineFood & Beverages12.37×
10Paul NewmanMovies & TV11.48×
11Bargain HuntersShopping10.82×
12Sunday BrunchKids & Family8.30×
13Outback SteakhouseFood & Beverages7.85×
14Natural foodsFood & Beverages6.41×
15Wine tastingFood & Beverages5.86×
16PhilanthropyArts & Culture5.64×
17Milwaukee BrewersSports5.36×
187-ElevenShopping3.88×
19Property finderHome & Garden3.76×
20WalgreensShopping2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High Noon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High Noon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.84×
IndulgenceJOY2.43×
Convenience OrientationPREMIUM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High Noon audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Healthy LifestyleBALANCE0.82×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High Noon have in United States?

High Noon has an estimated audience of 2,731,357 people in United States, concentrated in Texas and California.

02

What is the gender split and age of High Noon viewers?

41.9% of High Noon fans are female, 58.1% are male, with an average age of 35.8 years.

03

Which brands do High Noon fans like most?

High Noon fans show strongest brand affinity for Sam Elliott (15.13×), Michelob ULTRA (30.94×), and White wine (15.5×) over the country average.

04

Where do High Noon fans live in United States?

High Noon fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do High Noon fans also like?

Beyond High Noon itself, the audience over-indexes on Michelob ULTRA (30.94×), White wine (15.5×), Red wine (12.37×), and Outback Steakhouse (7.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Western audiences in United States

See High Noon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for High Noon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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