Rascasse Audience Intelligence

The Italian Job Audience in United States

A data profile of the people who buy, follow and care about The Italian Job in United States — modelled from more than twelve digital signal sources. The Italian Job has an estimated audience of 498,112 people in United States.

#3223among Movie / TV Show / Series in United States#6826in Movies & TV

The average The Italian Job fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Giannis Antetokounmpo, Boogie Nights, Face/Off, with strongest over-indexing on Giannis Antetokounmpo (73.86× the country average).

Demographically, the The Italian Job audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Italian Job fan in United States is more male, around 30.5 years old, with strong Spirituality tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Italian Job profile in United States.

Audience size
498K
in United States
Gender
40.5%♀
59.5% male
Age
30.5
average years
Country rank
#36748
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Italian Job viewers

40.5% are female, 59.5% are male, average age 30.5.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for The Italian Job audience in United States
MetricValue
Female40.5%
Male59.5%
Average age30.5
Estimated audience size498,112
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the The Italian Job audience in United States
Age bracketShare%
16-1960%
20-296%
30-399%
40-4912%
50+14%
Fig. 04

Worldwide distribution

25.3%

of the worldwide The Italian Job audience comes from United States.

Worldwide audience distribution share by country for The Italian Job
CountryShare
United States25.3%
United Kingdom14.4%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Italian Job audience in United States is strongest.

Fig. 05

Top regions by affinity

The Italian Job fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.64×
02Idaho~3K1.41×
03Montana~2K1.21×
04Oregon~7K1.17×
05Maine~2K1.15×
06Vermont<1K1.14×
07Colorado~9K1.12×
08Alaska~1K1.11×
09New Hampshire~2K1.10×
10Arizona~10K1.09×
11Washington~10K1.09×
12Wisconsin~8K1.07×
13Virginia~10K1.06×
14Missouri~8K1.03×
15Minnesota~7K1.01×
16New Mexico~3K1.01×
17Connecticut~5K1.00×
18Iowa~4K1.00×
19Kansas~4K1.00×
20Ohio~10K0.98×
21Massachusetts~10K0.98×
22Arkansas~4K0.98×
23California~50K0.97×
24Michigan~10K0.97×
25Tennessee~10K0.97×
26Oklahoma~5K0.97×
27Rhode Island~2K0.97×
28Pennsylvania~20K0.96×
29Nebraska~2K0.96×
30Alabama~7K0.95×
31Nevada~5K0.95×
32Kentucky~6K0.94×
33Indiana~8K0.93×
34South Carolina~7K0.93×
35South Dakota~1K0.93×
36New York~30K0.92×
37Illinois~20K0.92×
38North Carolina~10K0.92×
39North Dakota<1K0.92×
40Florida~30K0.91×
41Washington, District of Columbia~1K0.91×
42Texas~40K0.89×
43Georgia~10K0.89×
44Hawaii~2K0.89×
45West Virginia~2K0.87×
46Maryland~7K0.85×
47New Jersey~10K0.84×
48Mississippi~3K0.84×
49Delaware~1K0.84×
50Louisiana~5K0.82×
Fig. 06

Affinity by region

Affinity by region — The Italian Job, United States
0.82×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Italian Job audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Italian Job audience
#·InterestCategoryAffinity×
01The Book of EliMovies & TV226.61×
02The Man from U.N.C.L.E.Movies & TV177.50×
03Boogie NightsMovies & TV169.34×
04Face/OffMovies & TV159.29×
05Toni ColletteMovies & TV102.39×
06The Good, the Bad and the UglyMovies & TV91.03×
07ZoolanderMovies & TV90.42×
08Rain ManMovies & TV88.58×
09A Beautiful Mind (film)Movies & TV84.14×
10Zero Dark ThirtyMovies & TV81.84×
11Dumb and DumberMovies & TV76.26×
12Giannis AntetokounmpoSports73.86×
13Jack NicholsonMovies & TV72.38×
14The Big LebowskiMovies & TV69.06×
15Reservoir DogsMovies & TV60.00×
16Winona RyderMovies & TV54.39×
17Apocalypse NowMovies & TV46.96×
18The DepartedMovies & TV40.81×
19Twin PeaksMovies & TV29.36×
20Nicolas CageMovies & TV26.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Italian Job audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Italian Job audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.48×
Convenience OrientationPREMIUM1.47×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Italian Job audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Italian Job have in United States?

The Italian Job has an estimated audience of 498,112 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Italian Job viewers?

40.5% of The Italian Job fans are female, 59.5% are male, with an average age of 30.5 years.

03

Which brands do The Italian Job fans like most?

The Italian Job fans show strongest brand affinity for Giannis Antetokounmpo (73.86×), Boogie Nights (169.34×), and Face/Off (159.29×) over the country average.

04

Where do The Italian Job fans live in United States?

The Italian Job fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Italian Job fans also like?

Beyond The Italian Job itself, the audience over-indexes on Boogie Nights (169.34×), Face/Off (159.29×), The Book of Eli (226.61×), and Jack Nicholson (72.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Italian Job audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Italian Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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