The Italian Job Audience in United States

The Italian Job has an estimated audience of 494,321 people in United States. 40.5% are female, 59.5% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Boogie Nights, Face/Off, Giannis Antetokounmpo, The Book of Eli, Zoolander.

The average The Italian Job fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boogie Nights, Face/Off, Giannis Antetokounmpo, with strongest over-indexing on Boogie Nights (150.96× the country average). Demographically, the The Italian Job audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of The Italian Job fans

Demographic split for The Italian Job audience in United States
MetricValue
Female40.5%
Male59.5%
Average age30.5
Estimated audience size494,321

Audience persona

The typical The Italian Job fan in United States is more male, around 30.5 years old, with strong Community Orientation tendencies and a notable affinity for Boogie Nights.

Top regions in United States

Top regions ranked by reach for The Italian Job in United States
RegionReachAffinity
California56,4841.04×
Texas39,5760.93×
Florida30,5500.91×
New York27,4730.99×
Illinois15,8130.96×
Pennsylvania15,7260.94×
Ohio14,9940.98×
Georgia14,1910.93×
North Carolina14,0580.95×
Virginia12,9051.07×
Michigan12,6760.98×
Washington11,2611.14×
Arizona11,2291.11×
New Jersey10,9240.87×
Massachusetts10,0351.03×
Tennessee9,5810.97×
Colorado9,2141.18×
Indiana8,5480.95×
Missouri8,5391.07×
Wisconsin7,7891.05×
Utah7,6491.73×
Maryland7,3430.86×
Minnesota7,2961.03×
Oregon7,0251.24×
South Carolina6,8790.93×
Alabama6,4340.93×
Kentucky5,8760.95×
Oklahoma5,1680.94×
Louisiana5,0650.79×
Connecticut5,0031.01×
Nevada4,6440.97×
Arkansas3,9730.98×
Iowa3,9410.97×
Kansas3,8070.98×
Idaho3,5401.43×
Mississippi3,2230.79×
New Mexico2,4590.99×
Nebraska2,2830.92×
Maine2,0351.15×
New Hampshire2,0341.04×
Hawaii1,8900.89×
West Virginia1,7270.75×
Montana1,6791.22×
Rhode Island1,4610.93×
Washington, District of Columbia1,4110.95×
Alaska1,1351.07×
Delaware1,0310.76×
Vermont9731.12×
South Dakota9320.82×
North Dakota8510.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Italian Job audience
BrandAffinityCategory
Boogie Nights150.96×Movies & TV
Face/Off185.45×Movies & TV
Giannis Antetokounmpo59.04×Sports
The Book of Eli193.86×Movies & TV
Zoolander84.91×Movies & TV
The Good, the Bad and the Ugly94.76×Movies & TV
Zero Dark Thirty80.38×Movies & TV
The Man from U.N.C.L.E.151.09×Movies & TV
Burn After Reading95.67×Movies & TV
Jack Nicholson41.82×Movies & TV
Dumb and Dumber51.69×Movies & TV
Toni Collette58.17×Movies & TV
A Beautiful Mind (film)74.47×Movies & TV
Winona Ryder28.29×Movies & TV
Reservoir Dogs58.21×Movies & TV
Twin Peaks19.51×Movies & TV
Rain Man62.12×Movies & TV
Apocalypse Now39.24×Movies & TV
The Big Lebowski37.54×Movies & TV
The Departed27.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Italian Job audience
TraitClusterScore
Community OrientationOPEN1.29
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.22
SpiritualityBALANCE1.2
IndulgenceJOY1.2
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for The Italian Job
CountryShare
United States27.6%
United Kingdom15.1%
Italy5.1%

See The Italian Job audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does The Italian Job have in United States?

The Italian Job has an estimated audience of 494,321 people in United States, concentrated in California and Texas.

What is the gender split and age of The Italian Job fans?

40.5% of The Italian Job fans are female, 59.5% are male, with an average age of 30.5 years.

Which brands do The Italian Job fans like most?

The Italian Job fans show strongest brand affinity for Boogie Nights (150.96×), Face/Off (185.45×), and Giannis Antetokounmpo (59.04×) over the country average.

Where do The Italian Job fans live in United States?

The Italian Job fans in United States are most concentrated in California (reach 56,484), Texas (reach 39,576), and Florida (reach 30,550). These three regions account for the largest share of the active audience.

What other brands do The Italian Job fans also like?

Beyond The Italian Job itself, the audience over-indexes on Face/Off (185.45×), Giannis Antetokounmpo (59.04×), The Book of Eli (193.86×), and Zoolander (84.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Italian Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.