A data profile of the people who buy, follow and care about Oldschool jungle in United States — modelled from more than twelve digital signal sources. Oldschool jungle has an estimated audience of 2,376,265 people in United States.
The average Oldschool jungle fan in United States is 34.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Planet Fitness, Web server, Cigar bar, with strongest over-indexing on Planet Fitness (2.88× the country average).
Demographically, the Oldschool jungle audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Oldschool jungle fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Oldschool jungle profile in United States.
42.4% are female, 57.6% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 34.3 |
| Estimated audience size | 2,376,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Oldschool jungle audience comes from United States.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 12.0% |
| Japan | 7.0% |
Where the Oldschool jungle audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~20K | 1.49× | |
| 02 | Minnesota | ~40K | 1.04× | |
| 03 | Massachusetts | ~50K | 1.00× | |
| 04 | Washington | ~50K | 0.99× | |
| 05 | Michigan | ~60K | 0.98× | |
| 06 | New Jersey | ~60K | 0.98× | |
| 07 | Virginia | ~60K | 0.98× | |
| 08 | Ohio | ~70K | 0.97× | |
| 09 | Georgia | ~70K | 0.97× | |
| 10 | North Carolina | ~70K | 0.97× | |
| 11 | Pennsylvania | ~80K | 0.96× | |
| 12 | Illinois | ~80K | 0.96× | |
| 13 | Florida | ~100K | 0.93× | |
| 14 | New York | ~100K | 0.93× | |
| 15 | Texas | ~200K | 0.92× | |
| 16 | California | ~200K | 0.90× |
The strongest cross-interests of the Oldschool jungle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Religion | Music & Radio | 25.82× | ||
| 02 | Cigar bar | Food & Beverages | 15.97× | ||
| 03 | Boiler Room | Music & Radio | 14.77× | ||
| 04 | Trip hop | Music & Radio | 10.80× | ||
| 05 | Shazam (service) | Music & Radio | 8.25× | ||
| 06 | Lounge music | Music & Radio | 7.75× | ||
| 07 | Berlin Wall | Travel & Leisure | 7.66× | ||
| 08 | Chill-out music | Music & Radio | 6.68× | ||
| 09 | Web server | Technology & Electronics | 5.45× | ||
| 10 | Shellfish | Food & Beverages | 5.22× | ||
| 11 | Teyana Taylor | Movies & TV | 4.55× | ||
| 12 | House music | Music & Radio | 2.95× | ||
| 13 | Planet Fitness | Sports | 2.88× | ||
| 14 | Metaphysics | Business & Career | 2.85× | ||
| 15 | Golf Channel | Sports | 2.74× | ||
| 16 | Internet celebrity | Internet & Social Media | 2.72× | ||
| 17 | Diaper bag | Kids & Family | 2.66× | ||
| 18 | Musical instrument | Music & Radio | 1.98× | ||
| 19 | Radio | Technology & Electronics | 1.83× | ||
| 20 | Instant messaging | Internet & Social Media | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Urban Lifestyle | OPEN | 1.57× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.69× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.75× |
Oldschool jungle has an estimated audience of 2,376,265 people in United States, concentrated in California and Texas.
42.4% of Oldschool jungle fans are female, 57.6% are male, with an average age of 34.3 years.
Oldschool jungle fans show strongest brand affinity for Planet Fitness (2.88×), Web server (5.45×), and Cigar bar (15.97×) over the country average.
Oldschool jungle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Oldschool jungle itself, the audience over-indexes on Web server (5.45×), Cigar bar (15.97×), Berlin Wall (7.66×), and Bad Religion (25.82×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Oldschool jungle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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