A data profile of the people who buy, follow and care about Dillom in United States — modelled from more than twelve digital signal sources. Dillom has an estimated audience of 3,624,533 people in United States.
The average Dillom fan in United States is 38.5 years old, more female, and lives primarily in Kansas.
The audience is concentrated in Kansas, Massachusetts, Missouri.
Top brand affinities include John Lennon, International education, Ringo Starr, with strongest over-indexing on John Lennon (25.19× the country average).
Demographically, the Dillom audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dillom fan in United States is more female, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for John Lennon.
The key figures that characterise the Dillom profile in United States.
59.0% are female, 41.0% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 38.5 |
| Estimated audience size | 3,624,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide Dillom audience comes from United States.
| Country | Share |
|---|---|
| United States | 70.5% |
| Argentina | 16.4% |
| Denmark | 2.2% |
Where the Dillom audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kansas | ~1M | 42.81× | |
| 02 | Montana | ~20K | 2.11× | |
| 03 | Massachusetts | ~60K | 0.86× | |
| 04 | Missouri | ~40K | 0.72× | |
| 05 | Colorado | ~40K | 0.69× | |
| 06 | Vermont | ~4K | 0.68× | |
| 07 | Alaska | ~5K | 0.65× | |
| 08 | Delaware | ~6K | 0.62× | |
| 09 | North Dakota | ~4K | 0.53× | |
| 10 | South Dakota | ~4K | 0.51× | |
| 11 | West Virginia | ~8K | 0.50× | |
| 12 | Rhode Island | ~6K | 0.50× | |
| 13 | Oklahoma | ~20K | 0.49× | |
| 14 | Hawaii | ~7K | 0.49× | |
| 15 | South Carolina | ~20K | 0.44× | |
| 16 | Washington, District of Columbia | ~4K | 0.42× | |
| 17 | New Hampshire | ~6K | 0.41× | |
| 18 | Mississippi | ~10K | 0.40× | |
| 19 | New Mexico | ~6K | 0.36× | |
| 20 | Maine | ~4K | 0.32× | |
| 21 | Idaho | ~5K | 0.29× | |
| 22 | Nebraska | ~5K | 0.29× | |
| 23 | Kentucky | ~10K | 0.28× | |
| 24 | Connecticut | ~10K | 0.28× | |
| 25 | Arkansas | ~8K | 0.28× | |
| 26 | Alabama | ~10K | 0.27× | |
| 27 | Nevada | ~9K | 0.26× | |
| 28 | Louisiana | ~10K | 0.25× | |
| 29 | Iowa | ~7K | 0.23× | |
| 30 | Utah | ~7K | 0.22× | |
| 31 | Maryland | ~10K | 0.21× | |
| 32 | Arizona | ~10K | 0.19× | |
| 33 | Tennessee | ~10K | 0.19× | |
| 34 | Indiana | ~10K | 0.19× | |
| 35 | Oregon | ~8K | 0.19× | |
| 36 | Wisconsin | ~10K | 0.18× | |
| 37 | Minnesota | ~9K | 0.18× | |
| 38 | Michigan | ~10K | 0.16× | |
| 39 | North Carolina | ~20K | 0.15× | |
| 40 | New Jersey | ~10K | 0.15× | |
| 41 | Illinois | ~20K | 0.14× | |
| 42 | Washington | ~10K | 0.14× | |
| 43 | Pennsylvania | ~20K | 0.13× | |
| 44 | Ohio | ~10K | 0.13× | |
| 45 | Georgia | ~10K | 0.13× | |
| 46 | Virginia | ~10K | 0.13× | |
| 47 | Texas | ~30K | 0.09× | |
| 48 | Florida | ~20K | 0.09× | |
| 49 | New York | ~20K | 0.09× | |
| 50 | California | ~30K | 0.07× |
The strongest cross-interests of the Dillom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Lennon | Music & Radio | 25.19× | ||
| 02 | International education | Business & Career | 21.75× | ||
| 03 | Ringo Starr | Music & Radio | 15.72× | ||
| 04 | Yoko Ono | Music & Radio | 15.70× | ||
| 05 | IU (singer) | Music & Radio | 11.90× | ||
| 06 | Creedence Clearwater Revival | Music & Radio | 11.56× | ||
| 07 | The Beach Boys | Music & Radio | 8.84× | ||
| 08 | Malaysia | Travel & Leisure | 8.81× | ||
| 09 | Beijing | Travel & Leisure | 8.59× | ||
| 10 | Robert Plant | Music & Radio | 8.55× | ||
| 11 | George Harrison | Music & Radio | 7.43× | ||
| 12 | Freddie Mercury | Music & Radio | 7.31× | ||
| 13 | Neil Diamond | Music & Radio | 7.28× | ||
| 14 | Priyanka Chopra | Movies & TV | 6.95× | ||
| 15 | Kurt Cobain | Music & Radio | 6.10× | ||
| 16 | Paul McCartney | Music & Radio | 5.33× | ||
| 17 | BTS | Music & Radio | 5.31× | ||
| 18 | Britpop | Music & Radio | 4.57× | ||
| 19 | 7-Eleven | Shopping | 2.82× | ||
| 20 | Radio | Technology & Electronics | 2.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.83× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Convenience Orientation | PREMIUM | 0.95× |
Dillom has an estimated audience of 3,624,533 people in United States, concentrated in Kansas and Massachusetts.
59.0% of Dillom fans are female, 41.0% are male, with an average age of 38.5 years.
Dillom fans show strongest brand affinity for John Lennon (25.19×), International education (21.75×), and Ringo Starr (15.72×) over the country average.
Dillom fans in United States are most concentrated in Kansas (reach ~1M), Massachusetts (reach ~60K), and Missouri (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Dillom itself, the audience over-indexes on International education (21.75×), Ringo Starr (15.72×), Yoko Ono (15.7×), and The Beach Boys (8.84×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dillom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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