Department of Health (United Kingdom) Audience in United States
Department of Health (United Kingdom) has an estimated audience of 661,524 people in United States. 60.3% are female, 39.7% are male, average age 40.7. Top regions: New York, Florida, California. Top brand affinities: Ocado, National Health Service (England), El Clásico, United States Postal Service, Connected health.
The average Department of Health (United Kingdom) fan in United States is 40.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Ocado, National Health Service (England), El Clásico, with strongest over-indexing on Ocado (141.24× the country average). Demographically, the Department of Health (United Kingdom) audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: NGO / Political Party
Demographics of Department of Health (United Kingdom) fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.7 |
| Estimated audience size | 661,524 |
Audience persona
The typical Department of Health (United Kingdom) fan in United States is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Ocado.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 132,364 | 3.58× |
| Florida | 95,967 | 2.14× |
| California | 45,379 | 0.62× |
| Washington | 43,115 | 3.25× |
| Texas | 36,893 | 0.65× |
| Pennsylvania | 36,240 | 1.63× |
| Georgia | 22,916 | 1.12× |
| New Jersey | 18,025 | 1.07× |
| Ohio | 15,701 | 0.77× |
| North Carolina | 15,293 | 0.77× |
| Illinois | 14,547 | 0.66× |
| Virginia | 13,885 | 0.86× |
| Tennessee | 12,420 | 0.94× |
| Maryland | 11,329 | 1× |
| Michigan | 10,269 | 0.59× |
| Hawaii | 10,136 | 3.56× |
| Indiana | 9,274 | 0.77× |
| Louisiana | 9,076 | 1.06× |
| New Mexico | 8,639 | 2.6× |
| South Carolina | 8,360 | 0.84× |
| Arkansas | 8,145 | 1.49× |
| Missouri | 7,255 | 0.68× |
| Massachusetts | 7,169 | 0.55× |
| Rhode Island | 6,768 | 3.21× |
| Mississippi | 6,605 | 1.21× |
| Minnesota | 6,479 | 0.68× |
| Connecticut | 6,261 | 0.94× |
| Oklahoma | 5,310 | 0.72× |
| Kentucky | 5,143 | 0.62× |
| Colorado | 4,842 | 0.46× |
| Arizona | 4,254 | 0.31× |
| Wisconsin | 4,237 | 0.43× |
| Alabama | 3,905 | 0.42× |
| Nevada | 3,463 | 0.54× |
| Utah | 3,454 | 0.58× |
| Oregon | 3,328 | 0.44× |
| Iowa | 2,492 | 0.46× |
| Kansas | 2,347 | 0.45× |
| West Virginia | 2,169 | 0.7× |
| Washington, District of Columbia | 1,926 | 0.97× |
| Idaho | 1,913 | 0.58× |
| South Dakota | 1,695 | 1.11× |
| Nebraska | 1,500 | 0.45× |
| Delaware | 1,224 | 0.67× |
| New Hampshire | 1,101 | 0.42× |
| Alaska | 857 | 0.61× |
| Maine | 852 | 0.36× |
| North Dakota | 844 | 0.62× |
| Wyoming | 823 | 0.84× |
| Vermont | 713 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ocado | 141.24× | Shopping |
| National Health Service (England) | 238.87× | Health |
| El Clásico | 35.83× | Sports |
| United States Postal Service | 4.62× | Business & Career |
| Connected health | 46.14× | Health |
| Ricardo Arjona | 20.5× | Music & Radio |
| Patriotism | 6.18× | Politics & Society |
| Roth IRA | 17.96× | Business & Career |
| Nature | 1.76× | Home & Garden |
| Happiness | 1.68× | Health |
| Straight Talk | 5.53× | Technology & Electronics |
| Milwaukee Brewers | 4.09× | Sports |
| Uber | 4.02× | Cars & Mobility |
| Pollo Campero | 6.57× | Food & Beverages |
| Marshalls | 2× | Fashion & Accessoires |
| Sophia Bush | 8.33× | Movies & TV |
| Food Lion | 3.36× | Shopping |
| Ligament | 9.45× | Health |
| Pedro Pascal | 3.34× | Movies & TV |
| Don Julio | 7.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.31 |
| Career Orientation | POWER | 1.27 |
| Urban Lifestyle | OPEN | 1.24 |
| Family Orientation | CONSERVATISM | 1.21 |
| Mindfulness | BALANCE | 1.19 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.0% |
| Australia | 34.0% |
| South Africa | 4.2% |
See Department of Health (United Kingdom) audiences in other countries
- Department of Health (United Kingdom) — Germany
- Department of Health (United Kingdom) — United Kingdom
- Department of Health (United Kingdom) — France
- Department of Health (United Kingdom) — Italy
- Department of Health (United Kingdom) — Spain
- Department of Health (United Kingdom) — Brazil
- Department of Health (United Kingdom) — Japan
- Department of Health (United Kingdom) — South Korea
- Department of Health (United Kingdom) — India
More Health audiences in United States
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- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does Department of Health (United Kingdom) have in United States?
Department of Health (United Kingdom) has an estimated audience of 661,524 people in United States, concentrated in New York and Florida.
What is the gender split and age of Department of Health (United Kingdom) fans?
60.3% of Department of Health (United Kingdom) fans are female, 39.7% are male, with an average age of 40.7 years.
Which brands do Department of Health (United Kingdom) fans like most?
Department of Health (United Kingdom) fans show strongest brand affinity for Ocado (141.24×), National Health Service (England) (238.87×), and El Clásico (35.83×) over the country average.
Where do Department of Health (United Kingdom) fans live in United States?
Department of Health (United Kingdom) fans in United States are most concentrated in New York (reach 132,364), Florida (reach 95,967), and California (reach 45,379). These three regions account for the largest share of the active audience.
What other brands do Department of Health (United Kingdom) fans also like?
Beyond Department of Health (United Kingdom) itself, the audience over-indexes on National Health Service (England) (238.87×), El Clásico (35.83×), United States Postal Service (4.62×), and Connected health (46.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Department of Health (United Kingdom). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.