Rascasse Audience Intelligence

Connected health Audience in United States

A data profile of the people who buy, follow and care about Connected health in United States — modelled from more than twelve digital signal sources. Connected health has an estimated audience of 323,888 people in United States.

#13146among Topic in United States#1141in Health

The average Connected health fan in United States is 49.4 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, Texas.

Top brand affinities include What's Up!, FaceTime, Straight Talk, with strongest over-indexing on What's Up! (325.47× the country average).

Demographically, the Connected health audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Connected health fan in United States is more female, around 49.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for What's Up!.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Connected health profile in United States.

Audience size
324K
in United States
Gender
58.7%♀
41.3% male
Age
49.4
average years
Country rank
#46446
Topic in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Connected health fans

58.7% are female, 41.3% are male, average age 49.4.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Connected health audience in United States
MetricValue
Female58.7%
Male41.3%
Average age49.4
Estimated audience size323,888
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the Connected health audience in United States
Age bracketShare%
16-1910%
20-299%
30-3910%
40-4912%
50+60%
Fig. 04

Worldwide distribution

58.8%

of the worldwide Connected health audience comes from United States.

Worldwide audience distribution share by country for Connected health
CountryShare
United States58.8%
India11.1%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Connected health audience in United States is strongest.

Fig. 05

Top regions by affinity

Connected health fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~20K3.00×
02Pennsylvania~30K2.37×
03Michigan~20K1.88×
04Virginia~10K1.65×
05Arizona~10K1.58×
06Alabama~7K1.47×
07North Dakota<1K1.17×
08Vermont<1K1.16×
09South Dakota<1K1.15×
10Alaska<1K1.15×
11Montana<1K1.08×
12North Carolina~10K1.07×
13Delaware<1K1.04×
14Utah~3K1.03×
15Oklahoma~4K1.01×
16Idaho~2K1.01×
17West Virginia~2K1.01×
18New Hampshire~1K1.01×
19Maine~1K1.00×
20Rhode Island~1K1.00×
21Illinois~10K0.98×
22Hawaii~1K0.98×
23Washington, District of Columbia<1K0.96×
24New York~20K0.95×
25Connecticut~3K0.95×
26Nebraska~2K0.95×
27New Mexico~2K0.95×
28Mississippi~3K0.94×
29Arkansas~2K0.92×
30Tennessee~6K0.91×
31Kansas~2K0.91×
32Iowa~2K0.90×
33Massachusetts~6K0.88×
34Louisiana~4K0.88×
35Kentucky~4K0.88×
36Nevada~3K0.88×
37Minnesota~4K0.87×
38Missouri~4K0.86×
39Oregon~3K0.86×
40South Carolina~4K0.85×
41Indiana~5K0.84×
42Wisconsin~4K0.84×
43Maryland~5K0.81×
44Washington~5K0.79×
45Georgia~7K0.75×
46Ohio~7K0.75×
47New Jersey~6K0.75×
48Texas~20K0.66×
49Florida~10K0.64×
50California~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Connected health, United States
0.55×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Connected health audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Connected health audience
#·InterestCategoryAffinity×
01What's Up!Music & Radio325.47×
02Baqai Medical UniversityBusiness & Career175.55×
03FreedomPopTechnology & Electronics118.60×
04Lithuanian University of Health SciencesBusiness & Career110.77×
05FaceTimeTechnology & Electronics95.42×
06Iris ApfelArts & Culture81.65×
07Simple MobileTechnology & Electronics69.16×
08Federal Employees Retirement SystemBusiness & Career56.06×
09The Lunch BoxFood & Beverages55.19×
10Health and Social CareHealth54.55×
11Consumer CellularTechnology & Electronics49.18×
12Straight TalkTechnology & Electronics47.35×
13Registered Retirement Savings PlanBusiness & Career32.79×
14TracFone WirelessTechnology & Electronics32.12×
15Verizon WirelessTechnology & Electronics24.91×
16Social Security (United States)Politics & Society18.30×
17Social Security AdministrationBusiness & Career18.27×
18Baby boomersKids & Family11.39×
19MemoryHealth8.03×
20JesusPolitics & Society5.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Connected health audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Connected health audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.31×
MindfulnessBALANCE2.57×
SpiritualityBALANCE2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Connected health audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Luxury OrientationPREMIUM1.01×
Pet OwnershipJOY1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Connected health have in United States?

Connected health has an estimated audience of 323,888 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Connected health fans?

58.7% of Connected health fans are female, 41.3% are male, with an average age of 49.4 years.

03

Which brands do Connected health fans like most?

Connected health fans show strongest brand affinity for What's Up! (325.47×), FaceTime (95.42×), and Straight Talk (47.35×) over the country average.

04

Where do Connected health fans live in United States?

Connected health fans in United States are most concentrated in Pennsylvania (reach ~30K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Connected health fans also like?

Beyond Connected health itself, the audience over-indexes on FaceTime (95.42×), Straight Talk (47.35×), Baqai Medical University (175.55×), and Consumer Cellular (49.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Connected health audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Connected health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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