Rascasse Audience Intelligence

The Lunch Box Audience in United States

A data profile of the people who buy, follow and care about The Lunch Box in United States — modelled from more than twelve digital signal sources. The Lunch Box has an estimated audience of 510,901 people in United States.

#1167among Website / Newspaper / Magazine in United States#1931in Food & Beverages

The average The Lunch Box fan in United States is 41.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Pepper Lunch, Noah Baumbach, Luca Guadagnino, with strongest over-indexing on Pepper Lunch (359.36× the country average).

Demographically, the The Lunch Box audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Lunch Box fan in United States is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Pepper Lunch.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Lunch Box profile in United States.

Audience size
511K
in United States
Gender
65.7%♀
34.3% male
Age
41.3
average years
Country rank
#36209
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Lunch Box

65.7% are female, 34.3% are male, average age 41.3.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for The Lunch Box audience in United States
MetricValue
Female65.7%
Male34.3%
Average age41.3
Estimated audience size510,901
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the The Lunch Box audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

34.2%

of the worldwide The Lunch Box audience comes from United States.

Worldwide audience distribution share by country for The Lunch Box
CountryShare
United States34.2%
India20.5%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Lunch Box audience in United States is strongest.

Fig. 05

Top regions by affinity

The Lunch Box fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K5.70×
02Missouri~30K4.18×
03Kansas~20K3.89×
04West Virginia~8K3.25×
05Rhode Island~4K2.28×
06Mississippi~8K1.87×
07Texas~80K1.77×
08Louisiana~9K1.45×
09Georgia~20K1.42×
10Michigan~20K1.30×
11South Carolina~10K1.28×
12Pennsylvania~20K1.06×
13Florida~30K1.02×
14Tennessee~10K1.00×
15Nevada~5K1.00×
16Oklahoma~5K0.93×
17New Jersey~10K0.92×
18California~50K0.90×
19New Hampshire~2K0.84×
20Hawaii~2K0.82×
21Alaska<1K0.80×
22Vermont<1K0.78×
23Ohio~10K0.77×
24North Dakota<1K0.77×
25Alabama~5K0.75×
26Montana~1K0.75×
27South Dakota<1K0.75×
28Nebraska~2K0.74×
29Arkansas~3K0.73×
30Maryland~6K0.71×
31Iowa~3K0.71×
32Colorado~5K0.69×
33Washington, District of Columbia~1K0.69×
34Connecticut~3K0.68×
35Delaware<1K0.68×
36Maine~1K0.67×
37Washington~7K0.66×
38Massachusetts~7K0.66×
39New Mexico~2K0.65×
40Idaho~2K0.63×
41Virginia~7K0.60×
42Kentucky~4K0.60×
43Arizona~6K0.59×
44Wisconsin~4K0.59×
45Utah~3K0.57×
46Illinois~9K0.53×
47North Carolina~8K0.51×
48Indiana~4K0.49×
49Oregon~3K0.49×
50Minnesota~3K0.45×
Fig. 06

Affinity by region

Affinity by region — The Lunch Box, United States
0.45×1.00×5.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Lunch Box audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Lunch Box audience
#·InterestCategoryAffinity×
01Pepper LunchFood & Beverages359.36×
02National Health Service (England)Health239.40×
03Noah BaumbachMovies & TV221.56×
04Luca GuadagninoMovies & TV202.64×
05The LobsterMovies & TV104.44×
06Blue JasmineMovies & TV93.05×
07OcadoShopping68.72×
08Midnight in ParisMovies & TV64.58×
09Moonrise KingdomMovies & TV55.32×
10Connected healthHealth55.19×
11Sidharth MalhotraFashion & Accessoires54.42×
12HindustanPolitics & Society44.83×
13The Grand Budapest HotelMovies & TV40.78×
14KajolMovies & TV38.29×
15Jenna DewanMovies & TV37.07×
16Greta GerwigMovies & TV34.57×
17Little Miss SunshineMovies & TV21.70×
18Obsessed (2009 film)Movies & TV16.00×
19Lunch boxHome & Garden12.45×
20Weather forecastingHome & Garden6.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Lunch Box audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Lunch Box audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.70×
Urban LifestyleOPEN1.57×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Lunch Box audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
SustainabilityBALANCE0.81×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Lunch Box have in United States?

The Lunch Box has an estimated audience of 510,901 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of The Lunch Box fans?

65.7% of The Lunch Box fans are female, 34.3% are male, with an average age of 41.3 years.

03

Which brands do The Lunch Box fans like most?

The Lunch Box fans show strongest brand affinity for Pepper Lunch (359.36×), Noah Baumbach (221.56×), and Luca Guadagnino (202.64×) over the country average.

04

Where do The Lunch Box fans live in United States?

The Lunch Box fans in United States are most concentrated in New York (reach ~200K), Texas (reach ~80K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Lunch Box fans also like?

Beyond The Lunch Box itself, the audience over-indexes on Noah Baumbach (221.56×), Luca Guadagnino (202.64×), The Lobster (104.44×), and Obsessed (2009 film) (16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See The Lunch Box audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lunch Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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