Rascasse Audience Intelligence

Pepper Lunch Target Market in United States

A data profile of the people who buy, follow and care about Pepper Lunch in United States — modelled from more than twelve digital signal sources. Pepper Lunch has an estimated audience of 310,412 people in United States.

#141among Restaurants in United States#4909among Brand in United States#2455in Food & Beverages

The average Pepper Lunch fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, Texas.

Top brand affinities include Benjamin Moore, The Lunch Box, Make-Up Studio, with strongest over-indexing on Benjamin Moore (675.86× the country average).

Demographically, the Pepper Lunch audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pepper Lunch fan in United States is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Benjamin Moore.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pepper Lunch profile in United States.

Audience size
310K
in United States
Gender
55.2%♀
44.8% male
Age
38.9
average years
Country rank
#47493
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pepper Lunch

55.2% are female, 44.8% are male, average age 38.9.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Pepper Lunch audience in United States
MetricValue
Female55.2%
Male44.8%
Average age38.9
Estimated audience size310,412
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Pepper Lunch audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3917%
40-4917%
50+24%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Pepper Lunch audience comes from United States.

Worldwide audience distribution share by country for Pepper Lunch
CountryShare
Japan21.7%
Indonesia15.4%
United States13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pepper Lunch audience in United States is strongest.

Fig. 05

Top regions by affinity

Pepper Lunch customers by region in United States
#RegionReachAffinity×
01Hawaii~30K27.54×
02Nevada~20K7.30×
03California~200K6.07×
04Arizona~30K4.57×
05Utah~7K2.69×
06Oregon~6K1.71×
07Texas~30K1.30×
08Washington~6K0.97×
09Florida~20K0.95×
10Vermont<1K0.85×
11South Dakota<1K0.83×
12North Dakota<1K0.83×
13West Virginia~1K0.81×
14Montana<1K0.80×
15Delaware<1K0.80×
16Alaska<1K0.80×
17Maine<1K0.79×
18Rhode Island<1K0.76×
19New Hampshire<1K0.74×
20Mississippi~2K0.73×
21Washington, District of Columbia<1K0.71×
22Nebraska~1K0.69×
23Idaho<1K0.68×
24Arkansas~2K0.65×
25New Mexico<1K0.65×
26Iowa~2K0.63×
27Kentucky~2K0.59×
28Kansas~1K0.59×
29Alabama~2K0.58×
30Louisiana~2K0.57×
31Oklahoma~2K0.56×
32Connecticut~2K0.53×
33Maryland~3K0.51×
34New Jersey~4K0.50×
35South Carolina~2K0.50×
36Virginia~3K0.49×
37Massachusetts~3K0.49×
38Wisconsin~2K0.49×
39New York~8K0.48×
40Missouri~2K0.48×
41Colorado~2K0.48×
42Indiana~2K0.46×
43Tennessee~3K0.45×
44Minnesota~2K0.45×
45Illinois~4K0.40×
46Michigan~3K0.38×
47Georgia~3K0.37×
48North Carolina~3K0.36×
49Pennsylvania~3K0.35×
50Ohio~3K0.35×
Fig. 06

Affinity by region

Affinity by region — Pepper Lunch, United States
0.35×1.00×27.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pepper Lunch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pepper Lunch audience
#·InterestCategoryAffinity×
01Htoo Ein ThinMusic & Radio2321.43×
02Benjamin MooreHome & Garden675.86×
03Make-Up StudioTopic391.70×
04The Lunch BoxFood & Beverages359.36×
05MentholatumHealth269.24×
06Clone HighMovies & TV205.20×
07Chibi Maruko-chanLiterature174.64×
08Dr. SlumpLiterature123.60×
09Robin SharmaLiterature82.05×
10My Love from the StarMovies & TV64.83×
11DohukTravel & Leisure52.23×
12SulaymaniyahTravel & Leisure34.47×
13KurdistanTravel & Leisure29.01×
14Skin (musician)Music & Radio20.85×
15Ruby RoseMovies & TV14.45×
16Emily OsmentMovies & TV11.78×
17Kelly OsbourneMusic & Radio11.54×
18Beauty pageantBeauty & Wellness9.74×
19Makeup LessonsBeauty & Wellness9.22×
20Wawa Inc.Shopping5.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pepper Lunch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pepper Lunch audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.62×
Luxury OrientationPREMIUM1.46×
SustainabilityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pepper Lunch audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Risk AppetiteTHRILL0.81×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pepper Lunch's target market in United States?

Pepper Lunch's target market in United States covers an estimated 310,412 people, concentrated in California and Hawaii.

02

What is the gender split and age of Pepper Lunch customers?

55.2% of the Pepper Lunch audience are female, 44.8% are male, with an average age of 38.9 years.

03

Which brands do Pepper Lunch fans like most?

Pepper Lunch fans show strongest brand affinity for Benjamin Moore (675.86×), The Lunch Box (359.36×), and Make-Up Studio (391.7×) over the country average.

04

Where do Pepper Lunch fans live in United States?

Pepper Lunch fans in United States are most concentrated in California (reach ~200K), Hawaii (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pepper Lunch fans also like?

Beyond Pepper Lunch itself, the audience over-indexes on The Lunch Box (359.36×), Make-Up Studio (391.7×), Htoo Ein Thin (2321.43×), and Clone High (205.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Pepper Lunch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepper Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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