Pepper Lunch Audience in United States

Pepper Lunch logo

Pepper Lunch has an estimated audience of 290,766 people in United States. 55.2% are female, 44.8% are male, average age 38.9. Top regions: California, Nevada, Florida. Top brand affinities: Benjamin Moore, The Lunch Box, Make-Up Studio, Htoo Ein Thin, Clone High.

The average Pepper Lunch fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Nevada, Florida. Top brand affinities include Benjamin Moore, The Lunch Box, Make-Up Studio, with strongest over-indexing on Benjamin Moore (675.86× the country average). Demographically, the Pepper Lunch audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Pepper Lunch fans

Demographic split for Pepper Lunch audience in United States
MetricValue
Female55.2%
Male44.8%
Average age38.9
Estimated audience size290,766

Audience persona

The typical Pepper Lunch fan in United States is more female, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Benjamin Moore.

Top regions in United States

Top regions ranked by reach for Pepper Lunch in United States
RegionReachAffinity
California218,0759.4×
Nevada30,37310.8×
Florida26,3791.34×
Texas24,7380.99×
New York11,3770.7×
Utah10,7634.13×
Washington8,6491.48×
Oregon7,9012.37×
Arizona6,4651.09×
Hawaii6,1274.9×
Illinois5,0620.52×
New Jersey4,8410.65×
Virginia4,5600.64×
Massachusetts3,4990.61×
Georgia3,4400.38×
Pennsylvania3,2670.33×
Maryland2,9110.58×
Colorado2,5710.56×
North Carolina2,5110.29×
Ohio2,4490.27×
Michigan2,0270.27×
Minnesota1,3570.33×
Tennessee1,2950.22×
Indiana1,2390.23×
Missouri1,2130.26×
South Carolina1,0710.24×
Wisconsin1,0470.24×
Louisiana1,0060.27×
Connecticut9590.33×
Oklahoma8240.26×
Kentucky7180.2×
Washington, District of Columbia6430.74×
Idaho6400.44×
Alabama6340.16×
Kansas6260.27×
New Mexico5560.38×
Iowa5150.22×
Mississippi4560.19×
Arkansas4540.19×
Rhode Island4080.44×
New Hampshire3230.28×
Nebraska3040.21×
Alaska3010.48×
West Virginia2560.19×
Montana2230.28×
Maine1920.18×
Delaware1820.23×
South Dakota1810.27×
North Dakota1760.3×
Vermont1650.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pepper Lunch audience
BrandAffinityCategory
Benjamin Moore675.86×Home & Garden
The Lunch Box359.36×Food & Beverages
Make-Up Studio391.7×
Htoo Ein Thin2321.43×Music & Radio
Clone High205.2×Movies & TV
Mentholatum269.24×Health
Dr. Slump123.6×Literature
Chibi Maruko-chan174.64×Literature
Skin (musician)20.85×Music & Radio
Beauty pageant9.74×Beauty & Wellness
Kelly Osbourne11.54×Music & Radio
Wawa Inc.5.47×Shopping
Makeup Lessons9.22×Beauty & Wellness
Dohuk52.23×Travel & Leisure
Sulaymaniyah34.47×Travel & Leisure
Kurdistan29.01×Travel & Leisure
My Love from the Star64.83×Movies & TV
Emily Osment11.78×Movies & TV
Ruby Rose14.45×Movies & TV
Robin Sharma82.05×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pepper Lunch audience
TraitClusterScore
Urban LifestyleOPEN2.53
Luxury OrientationPREMIUM1.78
Healthy LifestyleBALANCE1.55
Convenience OrientationPREMIUM1.49
Quality AwarenessPREMIUM1.47
Risk AppetiteTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Pepper Lunch
CountryShare
Japan21.7%
Indonesia15.7%
United States12.4%

See Pepper Lunch audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Pepper Lunch have in United States?

Pepper Lunch has an estimated audience of 290,766 people in United States, concentrated in California and Nevada.

What is the gender split and age of Pepper Lunch fans?

55.2% of Pepper Lunch fans are female, 44.8% are male, with an average age of 38.9 years.

Which brands do Pepper Lunch fans like most?

Pepper Lunch fans show strongest brand affinity for Benjamin Moore (675.86×), The Lunch Box (359.36×), and Make-Up Studio (391.7×) over the country average.

Where do Pepper Lunch fans live in United States?

Pepper Lunch fans in United States are most concentrated in California (reach 218,075), Nevada (reach 30,373), and Florida (reach 26,379). These three regions account for the largest share of the active audience.

What other brands do Pepper Lunch fans also like?

Beyond Pepper Lunch itself, the audience over-indexes on The Lunch Box (359.36×), Make-Up Studio (391.7×), Htoo Ein Thin (2321.43×), and Clone High (205.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepper Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.