Rascasse Audience Intelligence

Make-Up Studio Audience in United States

A data profile of the people who buy, follow and care about Make-Up Studio in United States — modelled from more than twelve digital signal sources. Make-Up Studio has an estimated audience of 348,263 people in United States.

#12873among Topic in United States

The average Make-Up Studio fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pepper Lunch, Media Take Out, Sharon Osbourne, with strongest over-indexing on Pepper Lunch (391.7× the country average).

Demographically, the Make-Up Studio audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Make-Up Studio fan in United States is more female, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Pepper Lunch.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Make-Up Studio profile in United States.

Audience size
348K
in United States
Gender
79.5%♀
20.5% male
Age
35.4
average years
Country rank
#44737
Topic in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Make-Up Studio fans

79.5% are female, 20.5% are male, average age 35.4.

Fig. 02

Gender split

79.5%
Female
20.5%
Male
Demographic split for Make-Up Studio audience in United States
MetricValue
Female79.5%
Male20.5%
Average age35.4
Estimated audience size348,263
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Make-Up Studio audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Make-Up Studio audience comes from United States.

Worldwide audience distribution share by country for Make-Up Studio
CountryShare
United States29.1%
Japan9.9%
India9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Make-Up Studio audience in United States is strongest.

Fig. 05

Top regions by affinity

Make-Up Studio fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.13×
02North Dakota<1K1.13×
03Rhode Island~1K1.06×
04Wyoming<1K1.06×
05Kansas~3K1.04×
06Vermont<1K1.04×
07Idaho~2K1.03×
08Connecticut~4K1.02×
09West Virginia~2K1.02×
10New York~20K1.01×
11Nevada~3K1.01×
12New Jersey~9K1.00×
13Missouri~6K1.00×
14South Carolina~5K1.00×
15Utah~3K1.00×
16Iowa~3K1.00×
17Arkansas~3K1.00×
18Nebraska~2K1.00×
19New Hampshire~1K1.00×
20Maine~1K1.00×
21Montana<1K1.00×
22South Dakota<1K1.00×
23Alaska<1K1.00×
24Michigan~9K0.99×
25Alabama~5K0.99×
26Louisiana~4K0.99×
27Kentucky~4K0.99×
28Oklahoma~4K0.99×
29Mississippi~3K0.99×
30New Mexico~2K0.99×
31Delaware<1K0.99×
32Tennessee~7K0.98×
33Indiana~6K0.98×
34Maryland~6K0.98×
35Colorado~5K0.98×
36Wisconsin~5K0.98×
37Minnesota~5K0.98×
38Oregon~4K0.98×
39Arizona~7K0.97×
40Washington~7K0.97×
41Massachusetts~7K0.97×
42Virginia~8K0.96×
43Ohio~10K0.95×
44Georgia~10K0.95×
45North Carolina~10K0.95×
46Pennsylvania~10K0.94×
47Illinois~10K0.94×
48Florida~20K0.90×
49California~30K0.88×
50Texas~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Make-Up Studio, United States
0.88×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Make-Up Studio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Make-Up Studio audience
#·InterestCategoryAffinity×
01Pepper LunchFood & Beverages391.70×
02Media Take OutInternet & Social Media47.80×
03Thin LizzyMusic & Radio38.84×
04AesopBeauty & Wellness22.52×
05TupperwareHome & Garden20.09×
06Sharon OsbourneMovies & TV20.00×
07Soho House (club)Business & Career19.84×
08FIFA Club World CupSports14.46×
09Hair tutorialsBeauty & Wellness14.40×
10World Heritage SitePolitics & Society13.08×
11Sigourney WeaverMovies & TV9.09×
12ShakiraMusic & Radio6.57×
13Permanent makeupBeauty & Wellness5.35×
14CupcakeFood & Beverages4.50×
15EyelashBeauty & Wellness4.21×
16Las VegasTravel & Leisure4.03×
17New York YankeesSports3.80×
18RadioTechnology & Electronics2.94×
19Dollar TreeShopping2.55×
20Beauty salonsBeauty & Wellness2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Make-Up Studio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Make-Up Studio audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.23×
Family OrientationCONSERVATISM1.67×
Urban LifestyleOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Make-Up Studio audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
DIY MentalityTHRILL0.76×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Make-Up Studio have in United States?

Make-Up Studio has an estimated audience of 348,263 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Make-Up Studio fans?

79.5% of Make-Up Studio fans are female, 20.5% are male, with an average age of 35.4 years.

03

Which brands do Make-Up Studio fans like most?

Make-Up Studio fans show strongest brand affinity for Pepper Lunch (391.7×), Media Take Out (47.8×), and Sharon Osbourne (20×) over the country average.

04

Where do Make-Up Studio fans live in United States?

Make-Up Studio fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Make-Up Studio fans also like?

Beyond Make-Up Studio itself, the audience over-indexes on Media Take Out (47.8×), Sharon Osbourne (20×), Aesop (22.52×), and Hair tutorials (14.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Make-Up Studio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Make-Up Studio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →