Iris Apfel Audience in United States

Iris Apfel logo

Iris Apfel has an estimated audience of 273,448 people in United States. 77.8% are female, 22.2% are male, average age 51.0. Top regions: California, New York, Texas. Top brand affinities: Learn English Conversation, FaceTime, Straight Talk, Consumer Cellular, Jenna Ortega.

The average Iris Apfel fan in United States is 51.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Learn English Conversation, FaceTime, Straight Talk, with strongest over-indexing on Learn English Conversation (407.41× the country average). Demographically, the Iris Apfel audience skews more female with an average age of 51.0, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person · Subtype: Entrepreneur

Demographics of Iris Apfel fans

Demographic split for Iris Apfel audience in United States
MetricValue
Female77.8%
Male22.2%
Average age51.0
Estimated audience size273,448

Audience persona

The typical Iris Apfel fan in United States is more female, around 51.0 years old, with strong Need for Security tendencies and a notable affinity for Learn English Conversation.

Top regions in United States

Top regions ranked by reach for Iris Apfel in United States
RegionReachAffinity
California31,9301.06×
New York24,7791.62×
Texas19,4890.83×
Florida18,0560.98×
Arizona15,2762.74×
Alabama10,3132.7×
Illinois8,8780.97×
Pennsylvania8,5420.93×
Massachusetts7,6731.42×
Georgia7,3300.87×
North Carolina7,2950.89×
New Jersey7,1991.04×
Ohio6,7330.8×
Virginia6,4160.96×
Michigan6,3980.89×
Washington6,2911.15×
Tennessee5,1090.93×
Maryland4,5570.97×
Colorado4,5361.05×
Oregon4,1531.32×
Minnesota3,9381.01×
Missouri3,9180.89×
Indiana3,6480.73×
Wisconsin3,5780.87×
Louisiana3,4230.97×
South Carolina3,3440.81×
Connecticut3,1811.16×
Oklahoma2,7090.89×
Kentucky2,6280.77×
Nevada2,1400.81×
Utah2,0640.84×
Kansas1,7680.82×
Arkansas1,7640.78×
Iowa1,5500.69×
New Mexico1,2870.94×
Washington, District of Columbia1,2541.53×
Mississippi1,1540.51×
Alaska1,1521.97×
Rhode Island1,0421.2×
Maine1,0421.06×
Idaho1,0400.76×
New Hampshire1,0110.94×
Nebraska1,0050.73×
Hawaii8650.74×
West Virginia6960.55×
Delaware5870.78×
Montana5260.69×
Vermont5231.09×
South Dakota3070.49×
North Dakota2220.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iris Apfel audience
BrandAffinityCategory
Learn English Conversation407.41×
FaceTime73.29×Technology & Electronics
Straight Talk36.68×Technology & Electronics
Consumer Cellular38.13×Technology & Electronics
Jenna Ortega15.72×Movies & TV
Rosie Huntington-Whiteley55.55×Fashion & Accessoires
Simple Mobile53.54×Technology & Electronics
Chloe Sevigny61.95×Movies & TV
Anna Wintour43.99×Business & Career
FreedomPop92.56×Technology & Electronics
Alphas40.97×Movies & TV
Jesus5.63×Politics & Society
Social Security (United States)13.41×Politics & Society
Verizon Wireless9.23×Technology & Electronics
Shay Mitchell30.18×Movies & TV
Bible6.09×Politics & Society
Social Security Administration13.34×Business & Career
Baby boomers8.93×Kids & Family
James McAvoy21.94×Movies & TV
Easy Taxi322.58×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iris Apfel audience
TraitClusterScore
Need for SecurityCONSERVATISM2.69
Luxury OrientationPREMIUM2.41
Design AffinityPREMIUM2.33
Risk AppetiteTHRILL2.21
CreativityOPEN1.8
SpiritualityBALANCE1.67

Worldwide distribution

Worldwide audience distribution share by country for Iris Apfel
CountryShare
United States26.2%
Germany19.1%
Italy5.6%

See Iris Apfel audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Iris Apfel have in United States?

Iris Apfel has an estimated audience of 273,448 people in United States, concentrated in California and New York.

What is the gender split and age of Iris Apfel fans?

77.8% of Iris Apfel fans are female, 22.2% are male, with an average age of 51.0 years.

Which brands do Iris Apfel fans like most?

Iris Apfel fans show strongest brand affinity for Learn English Conversation (407.41×), FaceTime (73.29×), and Straight Talk (36.68×) over the country average.

Where do Iris Apfel fans live in United States?

Iris Apfel fans in United States are most concentrated in California (reach 31,930), New York (reach 24,779), and Texas (reach 19,489). These three regions account for the largest share of the active audience.

What other brands do Iris Apfel fans also like?

Beyond Iris Apfel itself, the audience over-indexes on FaceTime (73.29×), Straight Talk (36.68×), Consumer Cellular (38.13×), and Jenna Ortega (15.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iris Apfel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.