Rascasse Audience Intelligence

FreedomPop Target Market in United States

A data profile of the people who buy, follow and care about FreedomPop in United States — modelled from more than twelve digital signal sources. FreedomPop has an estimated audience of 280,456 people in United States.

#28among Mobile phone operator in United States#5183among Brand in United States#1261in Technology & Electronics

The average FreedomPop fan in United States is 47.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile virtual network operator, FaceTime, Straight Talk, with strongest over-indexing on Mobile virtual network operator (308× the country average).

Demographically, the FreedomPop audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FreedomPop fan in United States is balanced, around 47.3 years old, with strong Need for Security tendencies and a notable affinity for Mobile virtual network operator.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FreedomPop profile in United States.

Audience size
280K
in United States
Gender
54.2%♀
45.8% male
Age
47.3
average years
Country rank
#50016
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FreedomPop

54.2% are female, 45.8% are male, average age 47.3.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for FreedomPop audience in United States
MetricValue
Female54.2%
Male45.8%
Average age47.3
Estimated audience size280,456
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the FreedomPop audience in United States
Age bracketShare%
16-1917%
20-298%
30-398%
40-499%
50+58%
Fig. 04

Worldwide distribution

83.9%

of the worldwide FreedomPop audience comes from United States.

Worldwide audience distribution share by country for FreedomPop
CountryShare
United States83.9%
Mexico8.3%
Spain1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FreedomPop audience in United States is strongest.

Fig. 05

Top regions by affinity

FreedomPop customers by region in United States
#RegionReachAffinity×
01California~40K1.24×
02Alabama~5K1.18×
03Oregon~4K1.17×
04Arkansas~3K1.15×
05Washington~6K1.14×
06Missouri~5K1.13×
07New Jersey~8K1.12×
08New York~20K1.11×
09Georgia~10K1.10×
10Mississippi~3K1.08×
11Kentucky~4K1.07×
12Oklahoma~3K1.06×
13Alaska<1K1.06×
14Texas~30K1.05×
15Florida~20K1.05×
16Maryland~5K1.05×
17Nevada~3K1.05×
18West Virginia~1K1.05×
19Indiana~5K1.04×
20North Dakota<1K1.04×
21North Carolina~9K1.03×
22Louisiana~4K1.03×
23Virginia~7K1.02×
24Tennessee~6K1.02×
25Vermont<1K1.02×
26Kansas~2K1.01×
27South Dakota<1K1.01×
28South Carolina~4K1.00×
29Illinois~9K0.99×
30Arizona~6K0.99×
31Minnesota~4K0.99×
32Michigan~7K0.98×
33New Hampshire~1K0.97×
34Montana<1K0.97×
35New Mexico~1K0.96×
36Rhode Island<1K0.96×
37Idaho~1K0.95×
38Washington, District of Columbia<1K0.95×
39Delaware<1K0.95×
40Ohio~8K0.94×
41Hawaii~1K0.94×
42Pennsylvania~9K0.93×
43Utah~2K0.93×
44Maine<1K0.93×
45Wisconsin~4K0.92×
46Connecticut~3K0.92×
47Nebraska~1K0.92×
48Iowa~2K0.90×
49Massachusetts~5K0.88×
50Colorado~4K0.88×
Fig. 06

Affinity by region

Affinity by region — FreedomPop, United States
0.88×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FreedomPop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FreedomPop audience
#·InterestCategoryAffinity×
01Mobile virtual network operatorTechnology & Electronics308.00×
02Connected healthHealth118.60×
03FaceTimeTechnology & Electronics107.88×
04Iris ApfelArts & Culture92.56×
05Simple MobileTechnology & Electronics58.48×
06Straight TalkTechnology & Electronics36.24×
07Consumer CellularTechnology & Electronics32.69×
08Mobile phone accessoriesTechnology & Electronics23.75×
09QualcommTechnology & Electronics21.58×
10Social Security AdministrationBusiness & Career12.58×
11Office suppliesBusiness & Career10.86×
12Sustainable energyHome & Garden8.62×
13Information securityBusiness & Career7.87×
14Online bankingBusiness & Career7.23×
15Renewable energyBusiness & Career6.38×
16Home automationTechnology & Electronics6.38×
17Solar energyHome & Garden5.05×
18Vehicle insuranceCars & Mobility4.78×
19FedExBusiness & Career4.18×
20Best BuyShopping3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FreedomPop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FreedomPop audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.63×
Convenience OrientationPREMIUM3.05×
SustainabilityBALANCE2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FreedomPop audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
CreativityOPEN0.73×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FreedomPop's target market in United States?

FreedomPop's target market in United States covers an estimated 280,456 people, concentrated in California and Texas.

02

What is the gender split and age of FreedomPop customers?

54.2% of the FreedomPop audience are female, 45.8% are male, with an average age of 47.3 years.

03

Which brands do FreedomPop fans like most?

FreedomPop fans show strongest brand affinity for Mobile virtual network operator (308×), FaceTime (107.88×), and Straight Talk (36.24×) over the country average.

04

Where do FreedomPop fans live in United States?

FreedomPop fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do FreedomPop fans also like?

Beyond FreedomPop itself, the audience over-indexes on FaceTime (107.88×), Straight Talk (36.24×), Simple Mobile (58.48×), and Consumer Cellular (32.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See FreedomPop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FreedomPop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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