Federal Employees Retirement System Audience in United States

Federal Employees Retirement System logo

Federal Employees Retirement System has an estimated audience of 536,109 people in United States. 53.3% are female, 46.7% are male, average age 41.2. Top regions: California, Virginia, Maryland. Top brand affinities: WGN-TV, Fat Albert (film), Natural rubber, Governor of Michigan, Cherish (group).

The average Federal Employees Retirement System fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Virginia, Maryland. Top brand affinities include WGN-TV, Fat Albert (film), Natural rubber, with strongest over-indexing on WGN-TV (51.74× the country average). Demographically, the Federal Employees Retirement System audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of Federal Employees Retirement System fans

Demographic split for Federal Employees Retirement System audience in United States
MetricValue
Female53.3%
Male46.7%
Average age41.2
Estimated audience size536,109

Audience persona

The typical Federal Employees Retirement System fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for WGN-TV.

Top regions in United States

Top regions ranked by reach for Federal Employees Retirement System in United States
RegionReachAffinity
California33,2550.56×
Virginia31,6342.42×
Maryland30,3883.3×
Texas30,2120.66×
Florida24,5200.68×
New York21,9170.73×
Washington15,3861.43×
Georgia14,7880.9×
Illinois14,2660.8×
Ohio13,8070.84×
Pennsylvania12,5390.69×
North Carolina11,0900.69×
Washington, District of Columbia8,7095.4×
Colorado8,2380.97×
Oklahoma7,9141.33×
Michigan7,7800.55×
New Jersey7,5200.55×
Tennessee7,2700.68×
Alabama7,2650.97×
Missouri7,0010.81×
Arizona6,9060.63×
Massachusetts5,9530.56×
South Carolina5,8320.72×
Indiana5,2040.53×
Kentucky5,1400.76×
Minnesota4,5630.59×
Louisiana4,4920.65×
Mississippi4,4261×
Utah4,2070.88×
Wisconsin4,1530.51×
Oregon3,9920.65×
Nevada3,8240.74×
Hawaii3,7331.62×
Kansas3,5430.84×
New Mexico3,4461.28×
Iowa3,2570.74×
Arkansas3,0140.68×
West Virginia2,8321.13×
Connecticut2,5750.48×
Nebraska2,2350.83×
Idaho2,0240.75×
Alaska1,9751.72×
New Hampshire1,8310.87×
Montana1,4831×
Rhode Island1,4780.87×
Maine1,4770.77×
South Dakota1,3071.05×
Delaware1,1060.75×
North Dakota9160.83×
Wyoming7390.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Federal Employees Retirement System audience
BrandAffinityCategory
WGN-TV51.74×Movies & TV
Fat Albert (film)35.35×Movies & TV
Natural rubber4.38×Cars & Mobility
Governor of Michigan9.93×Politics & Society
Cherish (group)13.92×Music & Radio
nbc chicago6.82×Movies & TV
El Paso County, Colorado15.55×Travel & Leisure
Rochelle Humes43.67×Music & Radio
Google Home6.28×Technology & Electronics
headspace8.97×Health
Wok5.66×Food & Beverages
TV Fanatic9.09×Movies & TV
Grace Slick7.3×Music & Radio
Goop4.08×Internet & Social Media
Kes (band)15.71×Music & Radio
Khaadi4.97×Fashion & Accessoires
Hibachi5.78×Food & Beverages
Ira Glass12.61×Music & Radio
Queens College, City University of New York5.16×Business & Career
Urban horticulture2.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Federal Employees Retirement System audience
TraitClusterScore
PatriotismCONSERVATISM4.22
Need for SecurityCONSERVATISM3.42
Risk AppetiteTHRILL2.19
Career OrientationPOWER1.63
Community OrientationOPEN1.32
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Federal Employees Retirement System
CountryShare
United States98.5%
Japan0.2%
India0.2%

See Federal Employees Retirement System audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Federal Employees Retirement System have in United States?

Federal Employees Retirement System has an estimated audience of 536,109 people in United States, concentrated in California and Virginia.

What is the gender split and age of Federal Employees Retirement System fans?

53.3% of Federal Employees Retirement System fans are female, 46.7% are male, with an average age of 41.2 years.

Which brands do Federal Employees Retirement System fans like most?

Federal Employees Retirement System fans show strongest brand affinity for WGN-TV (51.74×), Fat Albert (film) (35.35×), and Natural rubber (4.38×) over the country average.

Where do Federal Employees Retirement System fans live in United States?

Federal Employees Retirement System fans in United States are most concentrated in California (reach 33,255), Virginia (reach 31,634), and Maryland (reach 30,388). These three regions account for the largest share of the active audience.

What other brands do Federal Employees Retirement System fans also like?

Beyond Federal Employees Retirement System itself, the audience over-indexes on Fat Albert (film) (35.35×), Natural rubber (4.38×), Governor of Michigan (9.93×), and Cherish (group) (13.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Federal Employees Retirement System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.