Registered Retirement Savings Plan Audience in United States

Registered Retirement Savings Plan logo

Registered Retirement Savings Plan has an estimated audience of 1,612,733 people in United States. 51.3% are female, 48.7% are male, average age 54.8. Top regions: California, New York, Kentucky. Top brand affinities: Sensibility, Israel, Minnesota, Kes (band), Staycation.

The average Registered Retirement Savings Plan fan in United States is 54.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Kentucky. Top brand affinities include Sensibility, Israel, Minnesota, with strongest over-indexing on Sensibility (60.51× the country average). Demographically, the Registered Retirement Savings Plan audience skews balanced with an average age of 54.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 36 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Registered Retirement Savings Plan fans

Demographic split for Registered Retirement Savings Plan audience in United States
MetricValue
Female51.3%
Male48.7%
Average age54.8
Estimated audience size1,612,733

Audience persona

The typical Registered Retirement Savings Plan fan in United States is balanced, around 54.8 years old, with strong Need for Security tendencies and a notable affinity for Sensibility.

Top regions in United States

Top regions ranked by reach for Registered Retirement Savings Plan in United States
RegionReachAffinity
California37,0850.21×
New York27,0250.3×
Kentucky25,6651.27×
Louisiana24,4641.18×
Oklahoma23,9051.33×
Florida23,5300.22×
Tennessee21,6950.67×
South Carolina21,5390.89×
Indiana20,9870.71×
Kansas20,9811.65×
Idaho20,9762.59×
Missouri20,3250.78×
Texas20,0530.14×
Iowa19,9181.5×
North Carolina19,5140.4×
Ohio19,4350.39×
Georgia19,3560.39×
Michigan19,3470.46×
Wisconsin19,2440.79×
New Jersey19,0520.46×
North Dakota18,9915.73×
Arizona18,5330.56×
Pennsylvania18,4520.34×
Connecticut18,2991.13×
New Mexico18,2322.25×
Nevada18,1731.17×
Oregon17,9410.97×
Utah17,8331.23×
Virginia17,7180.45×
Maryland17,6290.64×
Illinois17,3060.32×
Minnesota17,1940.74×
Massachusetts17,0180.54×
Washington16,6120.51×
Colorado16,5660.65×
Washington, District of Columbia11,6862.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Registered Retirement Savings Plan audience
BrandAffinityCategory
Sensibility60.51×Politics & Society
Israel2.12×Travel & Leisure
Minnesota1.57×Travel & Leisure
Kes (band)15.71×Music & Radio
Staycation2.46×Home & Garden
Rochelle Humes26.56×Music & Radio
Jeep Wagoneer3.4×Cars & Mobility
Urban horticulture2.13×Home & Garden
Jesse Plemons1.82×Movies & TV
Cam Ward1.91×Sports
Wikia1.56×Internet & Social Media
Noodle (Gorillaz)1.58×Music & Radio
The Other Woman (2009 film)3.84×Movies & TV
Nebraska Cornhuskers football1.51×Sports
WKRN-TV2.7×Movies & TV
Steampunk1.97×Fashion & Accessoires
Women's empowerment1.54×Politics & Society
Kento Yamazaki4×Movies & TV
Iron Man (film)1.66×Movies & TV
Notre Dame Fighting Irish women's basketball3.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Registered Retirement Savings Plan audience
TraitClusterScore
Need for SecurityCONSERVATISM3.33
Career OrientationPOWER1.67
TravellingTHRILL1.53
Quality AwarenessPREMIUM1.38
Risk AppetiteTHRILL1.36
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Registered Retirement Savings Plan
CountryShare
United States50.6%
Canada12.4%
India6.2%

See Registered Retirement Savings Plan audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Registered Retirement Savings Plan have in United States?

Registered Retirement Savings Plan has an estimated audience of 1,612,733 people in United States, concentrated in California and New York.

What is the gender split and age of Registered Retirement Savings Plan fans?

51.3% of Registered Retirement Savings Plan fans are female, 48.7% are male, with an average age of 54.8 years.

Which brands do Registered Retirement Savings Plan fans like most?

Registered Retirement Savings Plan fans show strongest brand affinity for Sensibility (60.51×), Israel (2.12×), and Minnesota (1.57×) over the country average.

Where do Registered Retirement Savings Plan fans live in United States?

Registered Retirement Savings Plan fans in United States are most concentrated in California (reach 37,085), New York (reach 27,025), and Kentucky (reach 25,665). These three regions account for the largest share of the active audience.

What other brands do Registered Retirement Savings Plan fans also like?

Beyond Registered Retirement Savings Plan itself, the audience over-indexes on Israel (2.12×), Minnesota (1.57×), Kes (band) (15.71×), and Staycation (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Registered Retirement Savings Plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.