Rascasse Audience Intelligence

Registered Retirement Savings Plan Audience in United States

A data profile of the people who buy, follow and care about Registered Retirement Savings Plan in United States — modelled from more than twelve digital signal sources. Registered Retirement Savings Plan has an estimated audience of 1,612,733 people in United States.

#7036among Topic in United States#1195in Business & Career

The average Registered Retirement Savings Plan fan in United States is 54.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Société Générale, Retirement planning, Consumer Cellular, with strongest over-indexing on Société Générale (759.87× the country average).

Demographically, the Registered Retirement Savings Plan audience skews balanced with an average age of 54.8, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Registered Retirement Savings Plan fan in United States is balanced, around 54.8 years old, with strong Need for Security tendencies and a notable affinity for Société Générale.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Registered Retirement Savings Plan profile in United States.

Audience size
1.6M
in United States
Gender
51.3%♀
48.7% male
Age
54.8
average years
Country rank
#16800
Topic in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Registered Retirement Savings Plan fans

51.3% are female, 48.7% are male, average age 54.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Registered Retirement Savings Plan audience in United States
MetricValue
Female51.3%
Male48.7%
Average age54.8
Estimated audience size1,612,733
Fig. 03

Age distribution

Ø 54.8
average years
Age distribution of the Registered Retirement Savings Plan audience in United States
Age bracketShare%
16-191%
20-293%
30-396%
40-4916%
50+74%
Fig. 04

Worldwide distribution

50.6%

of the worldwide Registered Retirement Savings Plan audience comes from United States.

Worldwide audience distribution share by country for Registered Retirement Savings Plan
CountryShare
United States50.6%
Canada12.4%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Registered Retirement Savings Plan audience in United States is strongest.

Fig. 05

Top regions by affinity

Registered Retirement Savings Plan fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~5K1.55×
02Idaho~10K1.17×
03Washington, District of Columbia~6K1.16×
04New Mexico~9K1.14×
05Maine~6K1.08×
06Vermont~3K1.08×
07Kansas~10K1.07×
08New Hampshire~7K1.07×
09Montana~5K1.07×
10Oregon~20K1.05×
11Iowa~10K1.05×
12Delaware~5K1.05×
13Hawaii~7K1.04×
14Kentucky~20K1.03×
15Oklahoma~20K1.03×
16Mississippi~10K1.03×
17West Virginia~8K1.03×
18Louisiana~20K1.02×
19Nevada~20K1.02×
20Utah~10K1.02×
21Alaska~4K1.02×
22Connecticut~20K1.01×
23South Dakota~4K1.01×
24Rhode Island~5K1.00×
25South Carolina~20K0.99×
26Arkansas~10K0.99×
27Nebraska~8K0.99×
28Wisconsin~20K0.98×
29Indiana~30K0.97×
30Missouri~30K0.97×
31Minnesota~20K0.97×
32Alabama~20K0.97×
33Virginia~40K0.96×
34Tennessee~30K0.96×
35Maryland~30K0.96×
36Colorado~20K0.96×
37Arizona~30K0.95×
38Washington~30K0.95×
39Massachusetts~30K0.95×
40Ohio~50K0.94×
41Michigan~40K0.94×
42New Jersey~40K0.94×
43Pennsylvania~50K0.93×
44Illinois~50K0.93×
45Georgia~50K0.93×
46North Carolina~50K0.93×
47Texas~100K0.91×
48Florida~100K0.90×
49New York~80K0.89×
50California~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Registered Retirement Savings Plan, United States
0.84×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Registered Retirement Savings Plan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Registered Retirement Savings Plan audience
#·InterestCategoryAffinity×
01Société GénéraleBusiness & Career759.87×
02Consumer CellularTechnology & Electronics24.23×
03FaceTimeTechnology & Electronics20.06×
04Crazy, Stupid, Love.Movies & TV20.00×
05Straight TalkTechnology & Electronics16.68×
06Retirement planningBusiness & Career16.25×
07PensionBusiness & Career14.52×
08MetLifeBusiness & Career13.30×
09Elderly careHealth12.91×
10NASDAQBusiness & Career8.82×
11RetirementBusiness & Career8.66×
12Wealth managementBusiness & Career8.43×
13CitibankBusiness & Career6.67×
14Mortgage loansBusiness & Career3.25×
15Local newsNews3.13×
16Breaking newsMovies & TV2.90×
17CNNMovies & TV2.89×
18PinterestInternet & Social Media2.83×
19Donald TrumpPolitics & Society2.43×
20XInternet & Social Media2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Registered Retirement Savings Plan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Registered Retirement Savings Plan audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.03×
Family OrientationCONSERVATISM3.23×
Career OrientationPOWER2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Registered Retirement Savings Plan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Luxury OrientationPREMIUM0.69×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Registered Retirement Savings Plan have in United States?

Registered Retirement Savings Plan has an estimated audience of 1,612,733 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Registered Retirement Savings Plan fans?

51.3% of Registered Retirement Savings Plan fans are female, 48.7% are male, with an average age of 54.8 years.

03

Which brands do Registered Retirement Savings Plan fans like most?

Registered Retirement Savings Plan fans show strongest brand affinity for Société Générale (759.87×), Retirement planning (16.25×), and Consumer Cellular (24.23×) over the country average.

04

Where do Registered Retirement Savings Plan fans live in United States?

Registered Retirement Savings Plan fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Registered Retirement Savings Plan fans also like?

Beyond Registered Retirement Savings Plan itself, the audience over-indexes on Retirement planning (16.25×), Consumer Cellular (24.23×), Pension (14.52×), and Straight Talk (16.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Registered Retirement Savings Plan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Registered Retirement Savings Plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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