Health and Social Care Audience in United States
Health and Social Care has an estimated audience of 1,061,573 people in United States. 56.4% are female, 43.6% are male, average age 39.6. Top regions: Mississippi, Louisiana, Arkansas. Top brand affinities: Connected health, National Health Service (England), Jennette McCurdy, Diaper bag, Ocado.
The average Health and Social Care fan in United States is 39.6 years old, more female, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Louisiana, Arkansas. Top brand affinities include Connected health, National Health Service (England), Jennette McCurdy, with strongest over-indexing on Connected health (57.61× the country average). Demographically, the Health and Social Care audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 35 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Health and Social Care fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 39.6 |
| Estimated audience size | 1,061,573 |
Audience persona
The typical Health and Social Care fan in United States is more female, around 39.6 years old, with strong Community Orientation tendencies and a notable affinity for Connected health.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Mississippi | 18,562 | 2.12× |
| Louisiana | 16,504 | 1.21× |
| Arkansas | 16,490 | 1.89× |
| Oklahoma | 16,126 | 1.37× |
| Alabama | 15,362 | 1.04× |
| New York | 15,352 | 0.26× |
| West Virginia | 15,323 | 3.1× |
| Texas | 14,655 | 0.16× |
| Tennessee | 14,635 | 0.69× |
| California | 14,594 | 0.13× |
| Indiana | 14,158 | 0.73× |
| Missouri | 13,711 | 0.8× |
| Florida | 13,606 | 0.19× |
| Hawaii | 13,518 | 2.96× |
| Iowa | 13,437 | 1.54× |
| North Carolina | 13,164 | 0.41× |
| Ohio | 13,111 | 0.4× |
| Georgia | 13,058 | 0.4× |
| Michigan | 13,052 | 0.47× |
| Wisconsin | 12,982 | 0.81× |
| Arizona | 12,502 | 0.58× |
| Pennsylvania | 12,447 | 0.35× |
| Connecticut | 12,345 | 1.16× |
| Nevada | 12,259 | 1.19× |
| Maine | 12,185 | 3.2× |
| Oregon | 12,103 | 0.99× |
| Virginia | 11,953 | 0.46× |
| Maryland | 11,893 | 0.65× |
| New Jersey | 11,864 | 0.44× |
| Illinois | 11,675 | 0.33× |
| Minnesota | 11,599 | 0.76× |
| Massachusetts | 11,480 | 0.55× |
| Washington | 11,207 | 0.53× |
| Colorado | 11,175 | 0.67× |
| Washington, District of Columbia | 7,883 | 2.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Connected health | 57.61× | Health |
| National Health Service (England) | 182.59× | Health |
| Jennette McCurdy | 15.59× | Movies & TV |
| Diaper bag | 5.94× | Kids & Family |
| Ocado | 48.44× | Shopping |
| Cath Kidston | 13.49× | Fashion & Accessoires |
| MSN | 2.79× | News |
| Hair Extensions | 3.92× | Beauty & Wellness |
| Tropic Thunder | 12.19× | Movies & TV |
| Hollywood Sign | 7.26× | Travel & Leisure |
| Unique Gifts | 5.24× | Shopping |
| Google Flights | 3.39× | Travel & Leisure |
| Kia Sportage | 12.09× | Cars & Mobility |
| QuickBooks | 5.93× | Home & Garden |
| Clinic | 3.56× | Health |
| United States Postal Service | 2.26× | Business & Career |
| Arabic coffee | 10.8× | Food & Beverages |
| Golf Channel | 3.3× | Sports |
| Clinical trial | 3.84× | Health |
| Fly fishing | 3.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.13 |
| LGBTQ+ Identity | OPEN | 1.96 |
| Career Orientation | POWER | 1.62 |
| Risk Appetite | THRILL | 1.55 |
| Tradition | CONSERVATISM | 1.53 |
| Sustainability | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 34.9% |
| United States | 20.8% |
| Japan | 6.2% |
See Health and Social Care audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Health and Social Care have in United States?
Health and Social Care has an estimated audience of 1,061,573 people in United States, concentrated in Mississippi and Louisiana.
What is the gender split and age of Health and Social Care fans?
56.4% of Health and Social Care fans are female, 43.6% are male, with an average age of 39.6 years.
Which brands do Health and Social Care fans like most?
Health and Social Care fans show strongest brand affinity for Connected health (57.61×), National Health Service (England) (182.59×), and Jennette McCurdy (15.59×) over the country average.
Where do Health and Social Care fans live in United States?
Health and Social Care fans in United States are most concentrated in Mississippi (reach 18,562), Louisiana (reach 16,504), and Arkansas (reach 16,490). These three regions account for the largest share of the active audience.
What other brands do Health and Social Care fans also like?
Beyond Health and Social Care itself, the audience over-indexes on National Health Service (England) (182.59×), Jennette McCurdy (15.59×), Diaper bag (5.94×), and Ocado (48.44×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Health and Social Care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.