Rascasse Audience Intelligence

TracFone Wireless Target Market in United States

A data profile of the people who buy, follow and care about TracFone Wireless in United States — modelled from more than twelve digital signal sources. TracFone Wireless has an estimated audience of 1,423,847 people in United States.

#1894among Brand in United States#625in Technology & Electronics

The average TracFone Wireless fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, North Carolina.

Top brand affinities include Straight Talk, Thandie Newton, FaceTime, with strongest over-indexing on Straight Talk (21.42× the country average).

Demographically, the TracFone Wireless audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TracFone Wireless fan in United States is balanced, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Straight Talk.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TracFone Wireless profile in United States.

Audience size
1.4M
in United States
Gender
45.6%♀
54.4% male
Age
42.4
average years
Country rank
#18469
Brand in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TracFone Wireless

45.6% are female, 54.4% are male, average age 42.4.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for TracFone Wireless audience in United States
MetricValue
Female45.6%
Male54.4%
Average age42.4
Estimated audience size1,423,847
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the TracFone Wireless audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4918%
50+31%
Fig. 04

Worldwide distribution

99.8%

of the worldwide TracFone Wireless audience comes from United States.

Worldwide audience distribution share by country for TracFone Wireless
CountryShare
United States99.8%
India0.1%
Japan0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TracFone Wireless audience in United States is strongest.

Fig. 05

Top regions by affinity

TracFone Wireless customers by region in United States
#RegionReachAffinity×
01Mississippi~30K2.64×
02Alabama~40K2.14×
03Louisiana~40K2.12×
04Arkansas~20K2.10×
05West Virginia~10K2.05×
06Tennessee~50K1.89×
07South Carolina~40K1.81×
08North Carolina~70K1.67×
09Kentucky~30K1.66×
10Georgia~60K1.28×
11Indiana~30K1.14×
12Virginia~40K1.10×
13Maine~5K1.05×
14Missouri~20K1.03×
15New Mexico~7K1.02×
16Oklahoma~20K0.99×
17Ohio~40K0.97×
18Iowa~10K0.96×
19South Dakota~3K0.94×
20Pennsylvania~40K0.93×
21Montana~4K0.92×
22Kansas~10K0.91×
23North Dakota~3K0.90×
24Vermont~2K0.90×
25Michigan~30K0.87×
26Delaware~3K0.87×
27New Hampshire~5K0.86×
28Alaska~3K0.83×
29Florida~80K0.82×
30Nebraska~6K0.82×
31Wisconsin~20K0.81×
32Rhode Island~4K0.80×
33Illinois~40K0.79×
34Connecticut~10K0.77×
35Idaho~6K0.77×
36Washington, District of Columbia~3K0.76×
37New York~60K0.74×
38Nevada~10K0.74×
39Hawaii~5K0.74×
40Minnesota~10K0.71×
41Oregon~10K0.69×
42Maryland~20K0.68×
43Arizona~20K0.65×
44Massachusetts~20K0.65×
45Washington~20K0.64×
46New Jersey~20K0.61×
47Colorado~10K0.59×
48Texas~70K0.58×
49Utah~7K0.58×
50California~80K0.53×
Fig. 06

Affinity by region

Affinity by region — TracFone Wireless, United States
0.53×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TracFone Wireless audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TracFone Wireless audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV36.35×
02Connected healthHealth32.12×
03Simple MobileTechnology & Electronics29.84×
04LycamobileTechnology & Electronics21.89×
05FaceTimeTechnology & Electronics21.82×
06Straight TalkTechnology & Electronics21.42×
07Chiwetel EjioforMovies & TV20.00×
08Consumer CellularTechnology & Electronics14.83×
09Mobile phone accessoriesTechnology & Electronics14.22×
10MetroPCSTechnology & Electronics13.13×
11GizmodoTechnology & Electronics10.54×
12Boost MobileTechnology & Electronics6.10×
13Health insuranceBusiness & Career3.28×
14Life insuranceBusiness & Career3.25×
15T-MobileTechnology & Electronics3.03×
16Pizza HutFood & Beverages2.77×
17Best BuyShopping2.36×
18Android (operating system)Technology & Electronics2.02×
19BankingBusiness & Career1.98×
20Breaking newsMovies & TV1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TracFone Wireless audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TracFone Wireless audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.78×
Convenience OrientationPREMIUM1.75×
Price SensitivityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TracFone Wireless audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TracFone Wireless's target market in United States?

TracFone Wireless's target market in United States covers an estimated 1,423,847 people, concentrated in California and Florida.

02

What is the gender split and age of TracFone Wireless customers?

45.6% of the TracFone Wireless audience are female, 54.4% are male, with an average age of 42.4 years.

03

Which brands do TracFone Wireless fans like most?

TracFone Wireless fans show strongest brand affinity for Straight Talk (21.42×), Thandie Newton (36.35×), and FaceTime (21.82×) over the country average.

04

Where do TracFone Wireless fans live in United States?

TracFone Wireless fans in United States are most concentrated in California (reach ~80K), Florida (reach ~80K), and North Carolina (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do TracFone Wireless fans also like?

Beyond TracFone Wireless itself, the audience over-indexes on Thandie Newton (36.35×), FaceTime (21.82×), Simple Mobile (29.84×), and MetroPCS (13.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See TracFone Wireless audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TracFone Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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