Bastyr University Audience in United States

Bastyr University has an estimated audience of 268,054 people in United States. 56.0% are female, 44.0% are male, average age 34.9. Top regions: Washington, California, Texas. Top brand affinities: Apple Store, Ocado, Joe DiMaggio, Google Maps, Indeed.com.

The average Bastyr University fan in United States is 34.9 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Apple Store, Ocado, Joe DiMaggio, with strongest over-indexing on Apple Store (22.8× the country average). Demographically, the Bastyr University audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Bastyr University fans

Demographic split for Bastyr University audience in United States
MetricValue
Female56.0%
Male44.0%
Average age34.9
Estimated audience size268,054

Audience persona

The typical Bastyr University fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Apple Store.

Top regions in United States

Top regions ranked by reach for Bastyr University in United States
RegionReachAffinity
Washington96,30217.91×
California38,3901.3×
Texas9,2030.4×
Florida7,1680.39×
New York7,1070.47×
Oregon6,6862.18×
Colorado4,4591.06×
Arizona4,2630.78×
North Carolina3,8380.48×
Illinois3,7820.42×
Pennsylvania3,6290.4×
Georgia3,5400.43×
Massachusetts3,5230.67×
Virginia3,3630.52×
Michigan3,1380.45×
Minnesota2,7090.71×
New Jersey2,5690.38×
Ohio2,5480.31×
Maryland2,2710.49×
Idaho2,1711.62×
Tennessee2,1460.4×
Hawaii2,1431.86×
Utah1,9690.82×
Nevada1,8390.71×
Wisconsin1,7710.44×
Missouri1,7300.4×
Connecticut1,7050.63×
South Carolina1,4370.36×
Indiana1,4240.29×
Montana1,3181.77×
Louisiana1,2660.37×
Oklahoma1,1820.4×
Alabama1,0740.29×
Kentucky1,0550.31×
Maine9350.97×
Alaska8341.45×
Arkansas8150.37×
Iowa8020.36×
Kansas7960.38×
New Hampshire7530.71×
Vermont7361.56×
Nebraska7170.53×
New Mexico7130.53×
Washington, District of Columbia5240.65×
Mississippi4750.21×
Rhode Island4370.51×
North Dakota3490.63×
West Virginia3140.25×
South Dakota2920.47×
Delaware2610.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bastyr University audience
BrandAffinityCategory
Apple Store22.8×Shopping
Ocado120.87×Shopping
Joe DiMaggio43.97×Sports
Google Maps6.12×Internet & Social Media
Indeed.com6.18×Business & Career
San Jose State University50.8×Business & Career
London Eye21.1×Travel & Leisure
ICloud9.96×Technology & Electronics
Luxury Travel13.24×Travel & Leisure
Capital One4.13×Business & Career
Home inspection17.18×Home & Garden
Enterprise Rent-A-Car5.4×Cars & Mobility
Fright Night30.57×Movies & TV
Colgate University18.89×Business & Career
Diaper bag5.6×Kids & Family
Google News4.92×News
Owen Wilson11.29×Movies & TV
Diane von Fürstenberg22.43×Fashion & Accessoires
British Museum9.78×Arts & Culture
Carmen Electra15.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bastyr University audience
TraitClusterScore
Luxury OrientationPREMIUM3.79
Pet OwnershipJOY1.87
Risk AppetiteTHRILL1.77
PatriotismCONSERVATISM1.41
Career OrientationPOWER1.34
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Bastyr University
CountryShare
United States27.9%
Japan14.6%
India8.5%

See Bastyr University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Bastyr University have in United States?

Bastyr University has an estimated audience of 268,054 people in United States, concentrated in Washington and California.

What is the gender split and age of Bastyr University fans?

56.0% of Bastyr University fans are female, 44.0% are male, with an average age of 34.9 years.

Which brands do Bastyr University fans like most?

Bastyr University fans show strongest brand affinity for Apple Store (22.8×), Ocado (120.87×), and Joe DiMaggio (43.97×) over the country average.

Where do Bastyr University fans live in United States?

Bastyr University fans in United States are most concentrated in Washington (reach 96,302), California (reach 38,390), and Texas (reach 9,203). These three regions account for the largest share of the active audience.

What other brands do Bastyr University fans also like?

Beyond Bastyr University itself, the audience over-indexes on Ocado (120.87×), Joe DiMaggio (43.97×), Google Maps (6.12×), and Indeed.com (6.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bastyr University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.