A data profile of the people who buy, follow and care about Bastyr University in United States — modelled from more than twelve digital signal sources. Bastyr University has an estimated audience of 268,054 people in United States.
The average Bastyr University fan in United States is 34.9 years old, more female, and lives primarily in Washington.
The audience is concentrated in Washington, California, Texas.
Top brand affinities include Babe Ruth, Ocado, Colgate University, with strongest over-indexing on Babe Ruth (36.32× the country average).
Demographically, the Bastyr University audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bastyr University fan in United States is more female, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Babe Ruth.
The key figures that characterise the Bastyr University profile in United States.
56.0% are female, 44.0% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 34.9 |
| Estimated audience size | 268,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 14% |
Where the Bastyr University audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~90K | 17.04× | |
| 02 | Oregon | ~6K | 1.92× | |
| 03 | Montana | ~1K | 1.50× | |
| 04 | Hawaii | ~2K | 1.45× | |
| 05 | Idaho | ~2K | 1.35× | |
| 06 | Vermont | <1K | 1.34× | |
| 07 | California | ~40K | 1.30× | |
| 08 | Alaska | <1K | 1.26× | |
| 09 | Maine | <1K | 0.99× | |
| 10 | Colorado | ~4K | 0.98× | |
| 11 | North Dakota | <1K | 0.93× | |
| 12 | South Dakota | <1K | 0.91× | |
| 13 | New Hampshire | <1K | 0.90× | |
| 14 | Utah | ~2K | 0.89× | |
| 15 | Rhode Island | <1K | 0.87× | |
| 16 | Delaware | <1K | 0.87× | |
| 17 | West Virginia | ~1K | 0.86× | |
| 18 | Washington, District of Columbia | <1K | 0.86× | |
| 19 | New Mexico | ~1K | 0.84× | |
| 20 | Mississippi | ~2K | 0.82× | |
| 21 | Nebraska | ~1K | 0.82× | |
| 22 | Arizona | ~4K | 0.81× | |
| 23 | Nevada | ~2K | 0.81× | |
| 24 | Minnesota | ~3K | 0.79× | |
| 25 | Connecticut | ~2K | 0.78× | |
| 26 | Arkansas | ~2K | 0.78× | |
| 27 | Kansas | ~2K | 0.77× | |
| 28 | Iowa | ~2K | 0.76× | |
| 29 | Massachusetts | ~4K | 0.74× | |
| 30 | Oklahoma | ~2K | 0.73× | |
| 31 | Louisiana | ~2K | 0.71× | |
| 32 | Kentucky | ~2K | 0.71× | |
| 33 | Alabama | ~3K | 0.69× | |
| 34 | South Carolina | ~3K | 0.67× | |
| 35 | Missouri | ~3K | 0.66× | |
| 36 | Wisconsin | ~3K | 0.66× | |
| 37 | Maryland | ~3K | 0.65× | |
| 38 | Tennessee | ~3K | 0.63× | |
| 39 | Indiana | ~3K | 0.63× | |
| 40 | Virginia | ~4K | 0.62× | |
| 41 | Michigan | ~4K | 0.60× | |
| 42 | North Carolina | ~5K | 0.59× | |
| 43 | Georgia | ~5K | 0.56× | |
| 44 | New Jersey | ~4K | 0.56× | |
| 45 | Pennsylvania | ~5K | 0.55× | |
| 46 | Illinois | ~5K | 0.54× | |
| 47 | Ohio | ~4K | 0.53× | |
| 48 | New York | ~8K | 0.52× | |
| 49 | Florida | ~9K | 0.48× | |
| 50 | Texas | ~10K | 0.46× |
The strongest cross-interests of the Bastyr University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ocado | Shopping | 115.22× | ||
| 02 | Joe DiMaggio | Sports | 51.78× | ||
| 03 | The Shard | Travel & Leisure | 46.40× | ||
| 04 | Edinburgh Castle | Travel & Leisure | 46.25× | ||
| 05 | Tower Bridge | Travel & Leisure | 42.53× | ||
| 06 | Colgate University | Business & Career | 41.59× | ||
| 07 | Tower of London | Travel & Leisure | 40.68× | ||
| 08 | Fright Night | Movies & TV | 39.33× | ||
| 09 | Big Ben | Travel & Leisure | 39.11× | ||
| 10 | Babe Ruth | Sports | 36.32× | ||
| 11 | Sarah Connor | Music & Radio | 34.03× | ||
| 12 | London Eye | Travel & Leisure | 22.22× | ||
| 13 | Cath Kidston | Fashion & Accessoires | 12.52× | ||
| 14 | British Museum | Arts & Culture | 12.26× | ||
| 15 | Acupuncture | Health | 10.36× | ||
| 16 | Zara Larsson | Music & Radio | 9.78× | ||
| 17 | Apple Store | Shopping | 5.39× | ||
| 18 | CarMax | Cars & Mobility | 4.18× | ||
| 19 | United Parcel Service | Business & Career | 3.56× | ||
| 20 | Nonprofit organization | Politics & Society | 2.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.15× | |
| Family Orientation | CONSERVATISM | 2.02× | |
| Spirituality | BALANCE | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Extroversion | THRILL | 0.86× | |
| Risk Appetite | THRILL | 0.89× |
Bastyr University has an estimated audience of 268,054 people in United States, concentrated in Washington and California.
56.0% of Bastyr University fans are female, 44.0% are male, with an average age of 34.9 years.
Bastyr University fans show strongest brand affinity for Babe Ruth (36.32×), Ocado (115.22×), and Colgate University (41.59×) over the country average.
Bastyr University fans in United States are most concentrated in Washington (reach ~90K), California (reach ~40K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Bastyr University itself, the audience over-indexes on Ocado (115.22×), Colgate University (41.59×), Joe DiMaggio (51.78×), and London Eye (22.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bastyr University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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