Sandals Resorts Audience in United States

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Sandals Resorts has an estimated audience of 1,664,480 people in United States. 71.2% are female, 28.8% are male, average age 43.5. Top regions: Florida, Texas, New York. Top brand affinities: weird tales magazine, Tradition, H.R., Katie Lowes, All-inclusive resort.

The average Sandals Resorts fan in United States is 43.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include weird tales magazine, Tradition, H.R., with strongest over-indexing on weird tales magazine (890.07× the country average). Demographically, the Sandals Resorts audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Sandals Resorts fans

Demographic split for Sandals Resorts audience in United States
MetricValue
Female71.2%
Male28.8%
Average age43.5
Estimated audience size1,664,480

Audience persona

The typical Sandals Resorts fan in United States is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for weird tales magazine.

Top regions in United States

Top regions ranked by reach for Sandals Resorts in United States
RegionReachAffinity
Florida137,7791.22×
Texas112,3320.79×
New York90,2640.97×
North Carolina82,0781.64×
Georgia78,9321.54×
California61,5310.34×
Ohio60,8021.19×
Pennsylvania59,3021.06×
Tennessee58,3961.75×
Virginia48,0281.18×
South Carolina46,1161.84×
Alabama43,9991.89×
Michigan41,7910.96×
Illinois40,8330.74×
New Jersey40,8260.96×
Louisiana37,6291.75×
Indiana35,1691.16×
Mississippi28,9982.11×
Maryland28,7891.01×
Massachusetts28,6800.87×
Kentucky28,2561.35×
Missouri26,5340.99×
Wisconsin21,2860.85×
Arizona20,1480.59×
Connecticut19,4591.17×
Oklahoma18,8381.02×
Arkansas18,4041.34×
Colorado17,4590.67×
Minnesota16,7330.7×
Iowa14,1271.03×
Washington14,1160.42×
Kansas13,8051.05×
Nebraska9,3531.12×
West Virginia9,1981.19×
Nevada8,8000.55×
Utah8,0260.54×
Oregon7,8180.41×
New Hampshire7,6411.17×
Maine6,2761.05×
Idaho5,3470.64×
Rhode Island5,1390.97×
Delaware5,0401.1×
New Mexico4,1890.5×
South Dakota3,7310.97×
North Dakota3,4351×
Montana3,1990.69×
Washington, District of Columbia3,1010.62×
Vermont2,4130.83×
Wyoming1,9540.79×
Hawaii1,9500.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sandals Resorts audience
BrandAffinityCategory
weird tales magazine890.07×Literature
Tradition5.89×Politics & Society
H.R.5.11×Music & Radio
Katie Lowes4.08×Movies & TV
All-inclusive resort2.13×Travel & Leisure
Django (film)4.49×Movies & TV
Brandon Marshall8.89×Sports
Club Med4.12×Travel & Leisure
Barbados2.04×Travel & Leisure
Hotel Tonight3.4×Travel & Leisure
Candace Parker3.77×Sports
Beaches Resorts3.48×Travel & Leisure
Aruba1.96×Travel & Leisure
Terrell Owens3.21×Sports
Missoni2.27×Fashion & Accessoires
Tommy Bahama1.83×Fashion & Accessoires
Turks and Caicos Islands1.52×Travel & Leisure
Grenada2.25×Travel & Leisure
Fontainebleau Miami Beach4.26×Travel & Leisure
Rachel Roy3.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sandals Resorts audience
TraitClusterScore
Family OrientationCONSERVATISM2.26
LGBTQ+ IdentityOPEN1.87
TravellingTHRILL1.76
Design AffinityPREMIUM1.6
Luxury OrientationPREMIUM1.59
IndulgenceJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Sandals Resorts
CountryShare
United States66.9%
United Kingdom14.8%
Canada7.1%

See Sandals Resorts audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Sandals Resorts have in United States?

Sandals Resorts has an estimated audience of 1,664,480 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Sandals Resorts fans?

71.2% of Sandals Resorts fans are female, 28.8% are male, with an average age of 43.5 years.

Which brands do Sandals Resorts fans like most?

Sandals Resorts fans show strongest brand affinity for weird tales magazine (890.07×), Tradition (5.89×), and H.R. (5.11×) over the country average.

Where do Sandals Resorts fans live in United States?

Sandals Resorts fans in United States are most concentrated in Florida (reach 137,779), Texas (reach 112,332), and New York (reach 90,264). These three regions account for the largest share of the active audience.

What other brands do Sandals Resorts fans also like?

Beyond Sandals Resorts itself, the audience over-indexes on Tradition (5.89×), H.R. (5.11×), Katie Lowes (4.08×), and All-inclusive resort (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sandals Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.