Rascasse Audience Intelligence

Sandals Resorts Target Market in United States

A data profile of the people who buy, follow and care about Sandals Resorts in United States — modelled from more than twelve digital signal sources. Sandals Resorts has an estimated audience of 1,696,089 people in United States.

#21among Hotel in United States#1673among Brand in United States#1242in Travel & Leisure

The average Sandals Resorts fan in United States is 43.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include weird tales magazine, Tradition, H.R., with strongest over-indexing on weird tales magazine (890.07× the country average).

Demographically, the Sandals Resorts audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Tradition, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sandals Resorts fan in United States is more female, around 43.5 years old, with strong Tradition tendencies and a notable affinity for weird tales magazine.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sandals Resorts profile in United States.

Audience size
1.7M
in United States
Gender
71.2%♀
28.8% male
Age
43.5
average years
Country rank
#16185
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sandals Resorts

71.2% are female, 28.8% are male, average age 43.5.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Sandals Resorts audience in United States
MetricValue
Female71.2%
Male28.8%
Average age43.5
Estimated audience size1,696,089
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Sandals Resorts audience in United States
Age bracketShare%
16-198%
20-2917%
30-3923%
40-4928%
50+25%
Fig. 04

Worldwide distribution

66.7%

of the worldwide Sandals Resorts audience comes from United States.

Worldwide audience distribution share by country for Sandals Resorts
CountryShare
United States66.7%
United Kingdom14.9%
Canada6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sandals Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Sandals Resorts customers by region in United States
#RegionReachAffinity×
01Mississippi~30K2.10×
02Alabama~40K1.84×
03South Carolina~40K1.77×
04Louisiana~40K1.71×
05Tennessee~60K1.65×
06North Carolina~80K1.53×
07Georgia~70K1.40×
08Kentucky~30K1.34×
09Arkansas~20K1.34×
10West Virginia~10K1.32×
11New Hampshire~8K1.26×
12Nebraska~10K1.23×
13North Dakota~4K1.17×
14Delaware~5K1.16×
15Ohio~60K1.15×
16Indiana~40K1.15×
17Connecticut~20K1.14×
18Florida~100K1.13×
19Virginia~50K1.11×
20Iowa~20K1.11×
21Kansas~10K1.10×
22Maine~7K1.10×
23Pennsylvania~60K1.06×
24Oklahoma~20K1.02×
25South Dakota~4K1.02×
26Rhode Island~5K1.01×
27Maryland~30K0.99×
28Missouri~30K0.97×
29Michigan~40K0.95×
30New Jersey~40K0.94×
31New York~90K0.92×
32Vermont~3K0.92×
33Wyoming~2K0.92×
34Wisconsin~20K0.89×
35Massachusetts~30K0.83×
36Montana~4K0.78×
37Texas~100K0.72×
38Illinois~40K0.71×
39Minnesota~20K0.70×
40Idaho~6K0.70×
41Colorado~20K0.65×
42Washington, District of Columbia~3K0.62×
43Arizona~20K0.58×
44New Mexico~5K0.57×
45Nevada~9K0.56×
46Utah~8K0.55×
47Hawaii~3K0.43×
48Oregon~8K0.42×
49Washington~10K0.41×
50California~60K0.31×
Fig. 06

Affinity by region

Affinity by region — Sandals Resorts, United States
0.31×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sandals Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sandals Resorts audience
#·InterestCategoryAffinity×
01weird tales magazineLiterature890.07×
02Brandon MarshallSports8.89×
03TraditionPolitics & Society5.89×
04H.R.Music & Radio5.11×
05Django (film)Movies & TV4.49×
06Fontainebleau Miami BeachTravel & Leisure4.26×
07Club MedTravel & Leisure4.12×
08Katie LowesMovies & TV4.08×
09Candace ParkerSports3.77×
10Beaches ResortsTravel & Leisure3.48×
11Hotel TonightTravel & Leisure3.40×
12Terrell OwensSports3.21×
13Fear and Loathing in Las Vegas (film)Movies & TV2.60×
14MissoniFashion & Accessoires2.27×
15GrenadaTravel & Leisure2.25×
16All-inclusive resortTravel & Leisure2.13×
17BarbadosTravel & Leisure2.04×
18ArubaTravel & Leisure1.96×
19Tommy BahamaFashion & Accessoires1.83×
20Turks and Caicos IslandsTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sandals Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sandals Resorts audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.75×
TravellingTHRILL0.53×
Design AffinityPREMIUM0.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sandals Resorts audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.34×
Pet OwnershipJOY0.35×
Early Adopter MentalityPOWER0.36×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sandals Resorts's target market in United States?

Sandals Resorts's target market in United States covers an estimated 1,696,089 people, concentrated in Florida and Texas.

02

What is the gender split and age of Sandals Resorts customers?

71.2% of the Sandals Resorts audience are female, 28.8% are male, with an average age of 43.5 years.

03

Which brands do Sandals Resorts fans like most?

Sandals Resorts fans show strongest brand affinity for weird tales magazine (890.07×), Tradition (5.89×), and H.R. (5.11×) over the country average.

04

Where do Sandals Resorts fans live in United States?

Sandals Resorts fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sandals Resorts fans also like?

Beyond Sandals Resorts itself, the audience over-indexes on Tradition (5.89×), H.R. (5.11×), Katie Lowes (4.08×), and All-inclusive resort (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Sandals Resorts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sandals Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →