Alex and Ani Audience in United States

Alex and Ani has an estimated audience of 1,945,912 people in United States. 84.8% are female, 15.2% are male, average age 42.0. Top regions: Florida, New York, Pennsylvania. Top brand affinities: Planet Fitness, Kendra Scott, Hermès, MSN, Tory Burch.

The average Alex and Ani fan in United States is 42.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Pennsylvania. Top brand affinities include Planet Fitness, Kendra Scott, Hermès, with strongest over-indexing on Planet Fitness (4.16× the country average). Demographically, the Alex and Ani audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Alex and Ani fans

Demographic split for Alex and Ani audience in United States
MetricValue
Female84.8%
Male15.2%
Average age42.0
Estimated audience size1,945,912

Audience persona

The typical Alex and Ani fan in United States is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Alex and Ani in United States
RegionReachAffinity
Florida196,3331.49×
New York194,9241.79×
Pennsylvania122,2281.87×
Michigan117,1372.3×
California111,6040.52×
New Jersey109,3992.21×
Virginia90,4461.91×
North Carolina86,8731.48×
Ohio85,8281.43×
Maryland85,8062.56×
Massachusetts67,8801.77×
Georgia65,7181.1×
Illinois56,7050.87×
Texas54,9910.33×
Connecticut42,0142.15×
South Carolina37,6911.29×
Tennessee26,8880.69×
Indiana25,1880.71×
Rhode Island24,0293.88×
West Virginia17,6091.94×
Arizona17,4030.44×
Wisconsin17,3170.59×
Kentucky17,2040.71×
Colorado16,2440.53×
Alabama16,0310.59×
Utah15,5390.89×
Delaware14,9482.78×
Missouri14,4770.46×
Nevada13,3750.71×
Washington11,3990.29×
New Hampshire11,1981.46×
Maine9,4771.36×
Minnesota8,4500.3×
Louisiana8,2190.33×
Iowa7,8980.49×
Washington, District of Columbia7,7961.33×
Mississippi6,0430.38×
Oregon5,9420.27×
Vermont4,8531.42×
Oklahoma4,6820.22×
Kansas4,5580.3×
Arkansas4,4980.28×
Hawaii3,4730.42×
Nebraska3,0890.32×
Idaho2,8140.29×
New Mexico2,3160.24×
South Dakota1,6210.36×
Montana1,2670.23×
Wyoming9160.32×
Alaska8880.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alex and Ani audience
BrandAffinityCategory
Planet Fitness4.16×Sports
Kendra Scott9.12×Fashion & Accessoires
Hermès7.09×Fashion & Accessoires
MSN3×News
Tory Burch5.63×Fashion & Accessoires
Staples (Canada)3.65×Business & Career
Bachelor of Business Administration24.2×Business & Career
Hobby Lobby2.44×Home & Garden
Nordstrom2.64×Shopping
ULTA Beauty3.24×Beauty & Wellness
Metaphysics3.42×Business & Career
Target Corporation2.06×Shopping
Do it yourself (DIY)1.88×Home & Garden
Free People3.92×Fashion & Accessoires
Urban Outfitters3.55×Shopping
Princess Polly5.65×Fashion & Accessoires
QVC3.81×Movies & TV
Nordstrom rack2.5×Fashion & Accessoires
Happiness1.63×Health
Kate Spade4.84×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alex and Ani audience
TraitClusterScore
Design AffinityPREMIUM1.49
Luxury OrientationPREMIUM1.47
ExtroversionTHRILL1.43
Family OrientationCONSERVATISM1.43
SustainabilityBALANCE1.41
Price SensitivityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Alex and Ani
CountryShare
United States91.3%
Canada4.8%
United Kingdom1.9%

See Alex and Ani audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Alex and Ani have in United States?

Alex and Ani has an estimated audience of 1,945,912 people in United States, concentrated in Florida and New York.

What is the gender split and age of Alex and Ani fans?

84.8% of Alex and Ani fans are female, 15.2% are male, with an average age of 42.0 years.

Which brands do Alex and Ani fans like most?

Alex and Ani fans show strongest brand affinity for Planet Fitness (4.16×), Kendra Scott (9.12×), and Hermès (7.09×) over the country average.

Where do Alex and Ani fans live in United States?

Alex and Ani fans in United States are most concentrated in Florida (reach 196,333), New York (reach 194,924), and Pennsylvania (reach 122,228). These three regions account for the largest share of the active audience.

What other brands do Alex and Ani fans also like?

Beyond Alex and Ani itself, the audience over-indexes on Kendra Scott (9.12×), Hermès (7.09×), MSN (3×), and Tory Burch (5.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alex and Ani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.