Rascasse Audience Intelligence

Alex and Ani Target Market in United States

A data profile of the people who buy, follow and care about Alex and Ani in United States — modelled from more than twelve digital signal sources. Alex and Ani has an estimated audience of 2,006,746 people in United States.

#1440among Brand in United States#629in Fashion & Accessoires

The average Alex and Ani fan in United States is 42.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Pennsylvania.

Top brand affinities include Kendra Scott, Hobby Lobby, Hermès, with strongest over-indexing on Kendra Scott (14.64× the country average).

Demographically, the Alex and Ani audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alex and Ani fan in United States is more female, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Kendra Scott.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alex and Ani profile in United States.

Audience size
2M
in United States
Gender
84.8%♀
15.2% male
Age
42.0
average years
Country rank
#14195
Brand in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alex and Ani

84.8% are female, 15.2% are male, average age 42.0.

Fig. 02

Gender split

84.8%
Female
15.2%
Male
Demographic split for Alex and Ani audience in United States
MetricValue
Female84.8%
Male15.2%
Average age42.0
Estimated audience size2,006,746
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Alex and Ani audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

91.0%

of the worldwide Alex and Ani audience comes from United States.

Worldwide audience distribution share by country for Alex and Ani
CountryShare
United States91.0%
Canada4.8%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alex and Ani audience in United States is strongest.

Fig. 05

Top regions by affinity

Alex and Ani customers by region in United States
#RegionReachAffinity×
01Rhode Island~20K3.78×
02Delaware~10K2.64×
03Maryland~80K2.31×
04Connecticut~40K2.15×
05West Virginia~20K2.12×
06New Jersey~100K2.07×
07Michigan~100K2.04×
08Pennsylvania~100K1.86×
09Massachusetts~70K1.81×
10Virginia~80K1.74×
11New York~200K1.69×
12New Hampshire~10K1.69×
13Maine~10K1.54×
14Vermont~5K1.53×
15Ohio~80K1.37×
16Florida~200K1.36×
17North Carolina~80K1.35×
18South Carolina~40K1.24×
19Washington, District of Columbia~7K1.21×
20Georgia~60K0.95×
21Utah~20K0.87×
22Illinois~50K0.81×
23Kentucky~20K0.79×
24Nevada~10K0.75×
25Tennessee~30K0.72×
26Indiana~30K0.72×
27Alaska~3K0.66×
28North Dakota~3K0.64×
29South Dakota~3K0.62×
30Alabama~20K0.61×
31Wisconsin~20K0.60×
32Colorado~20K0.58×
33Montana~3K0.58×
34Iowa~9K0.56×
35Hawaii~5K0.54×
36Mississippi~8K0.53×
37Missouri~20K0.51×
38Idaho~5K0.51×
39Nebraska~5K0.49×
40California~100K0.48×
41Arizona~20K0.47×
42New Mexico~5K0.47×
43Kansas~7K0.46×
44Arkansas~7K0.45×
45Louisiana~10K0.43×
46Oklahoma~9K0.40×
47Minnesota~10K0.39×
48Oregon~9K0.38×
49Texas~60K0.36×
50Washington~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Alex and Ani, United States
0.35×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alex and Ani audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alex and Ani audience
#·InterestCategoryAffinity×
01Kendra ScottFashion & Accessoires14.64×
02ZalesFashion & Accessoires6.65×
03HermèsFashion & Accessoires5.35×
04Tory BurchFashion & Accessoires4.35×
05QVCMovies & TV4.01×
06Free PeopleFashion & Accessoires3.63×
07Diaper bagKids & Family3.32×
08J. C. PenneyShopping2.71×
09ULTA BeautyBeauty & Wellness2.57×
10Hobby LobbyHome & Garden2.47×
11Discount storesShopping2.36×
12Trader Joe'sShopping2.31×
13Planet FitnessSports2.30×
14Nordstrom rackFashion & Accessoires2.29×
15IKEAHome & Garden2.23×
16NordstromShopping2.18×
17Target CorporationShopping1.94×
18AldiShopping1.78×
19Luxury goodsFashion & Accessoires1.55×
20Do it yourself (DIY)Home & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alex and Ani audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alex and Ani audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.78×
IndulgenceJOY1.68×
Luxury OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alex and Ani audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Risk AppetiteTHRILL0.82×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alex and Ani's target market in United States?

Alex and Ani's target market in United States covers an estimated 2,006,746 people, concentrated in New York and Florida.

02

What is the gender split and age of Alex and Ani customers?

84.8% of the Alex and Ani audience are female, 15.2% are male, with an average age of 42.0 years.

03

Which brands do Alex and Ani fans like most?

Alex and Ani fans show strongest brand affinity for Kendra Scott (14.64×), Hobby Lobby (2.47×), and Hermès (5.35×) over the country average.

04

Where do Alex and Ani fans live in United States?

Alex and Ani fans in United States are most concentrated in New York (reach ~200K), Florida (reach ~200K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Alex and Ani fans also like?

Beyond Alex and Ani itself, the audience over-indexes on Hobby Lobby (2.47×), Hermès (5.35×), Tory Burch (4.35×), and Planet Fitness (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Alex and Ani audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alex and Ani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →