Dave Ramsey Audience in United States

Dave Ramsey logo

Dave Ramsey has an estimated audience of 3,586,435 people in United States. 60.6% are female, 39.4% are male, average age 41.0. Top regions: Texas, California, Florida. Top brand affinities: Hobby Lobby, Chick-fil-A, byu basketball, Gratitude, Chase (bank).

The average Dave Ramsey fan in United States is 41.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hobby Lobby, Chick-fil-A, byu basketball, with strongest over-indexing on Hobby Lobby (2.21× the country average). Demographically, the Dave Ramsey audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Fashion designer

Demographics of Dave Ramsey fans

Demographic split for Dave Ramsey audience in United States
MetricValue
Female60.6%
Male39.4%
Average age41.0
Estimated audience size3,586,435

Audience persona

The typical Dave Ramsey fan in United States is more female, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Dave Ramsey in United States
RegionReachAffinity
Texas298,5660.97×
California286,0860.73×
Florida215,0610.89×
New York133,3550.67×
Tennessee123,8061.72×
Ohio118,9701.08×
North Carolina117,5281.09×
Georgia116,5751.06×
Pennsylvania107,4850.89×
Illinois106,2820.89×
Michigan105,0621.12×
Virginia84,3190.97×
Arizona81,2431.11×
Indiana79,8431.22×
Missouri71,4391.24×
Washington68,0120.95×
Alabama60,1071.2×
Minnesota59,3041.15×
New Jersey59,0370.65×
Wisconsin58,9021.09×
South Carolina57,4191.06×
Kentucky56,3671.25×
Colorado56,2641×
Massachusetts49,0620.69×
Oklahoma46,8901.18×
Maryland46,1830.75×
Louisiana40,7400.88×
Iowa39,7251.34×
Oregon38,3790.93×
Kansas35,6301.26×
Utah34,3931.07×
Arkansas31,8571.08×
Mississippi31,5131.07×
Connecticut26,8600.75×
Nebraska25,3331.41×
Nevada24,6410.71×
Idaho24,0241.34×
West Virginia14,1140.85×
New Mexico12,1920.68×
New Hampshire12,1220.86×
Maine11,2110.87×
Montana11,1861.12×
Hawaii10,6170.69×
South Dakota10,3221.25×
Alaska9,8031.28×
North Dakota8,9251.21×
Washington, District of Columbia7,6000.7×
Rhode Island7,3160.64×
Delaware6,5300.66×
Wyoming6,0111.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dave Ramsey audience
BrandAffinityCategory
Hobby Lobby2.21×Home & Garden
Chick-fil-A1.65×Food & Beverages
byu basketball6.39×Sports
Gratitude1.62×Politics & Society
Chase (bank)1.7×Business & Career
Candace Cameron Bure5.69×Movies & TV
Talk radio2.05×Music & Radio
Nazareth2.41×Travel & Leisure
Bath and Bodyworks2.08×Shopping
Jerusalem2.27×Travel & Leisure
Texas Christian University4.27×Business & Career
Tori Kelly7.16×Music & Radio
The Passion of the Christ5.9×Movies & TV
Hallmark Channel2.97×Movies & TV
Metaphysics1.55×Business & Career
Self-help1.62×Health
Homeschooling in the United States3.57×Politics & Society
Tim Tebow5.2×Sports
Self-awareness1.55×Health
Web conferencing1.94×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dave Ramsey audience
TraitClusterScore
Risk AppetiteTHRILL2.73
Luxury OrientationPREMIUM1.91
DIY MentalityTHRILL1.37
Community OrientationOPEN1.28
Career OrientationPOWER1.25
Healthy LifestyleBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Dave Ramsey
CountryShare
United States82.9%
Canada4.3%
United Kingdom2.3%

See Dave Ramsey audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Dave Ramsey have in United States?

Dave Ramsey has an estimated audience of 3,586,435 people in United States, concentrated in Texas and California.

What is the gender split and age of Dave Ramsey fans?

60.6% of Dave Ramsey fans are female, 39.4% are male, with an average age of 41.0 years.

Which brands do Dave Ramsey fans like most?

Dave Ramsey fans show strongest brand affinity for Hobby Lobby (2.21×), Chick-fil-A (1.65×), and byu basketball (6.39×) over the country average.

Where do Dave Ramsey fans live in United States?

Dave Ramsey fans in United States are most concentrated in Texas (reach 298,566), California (reach 286,086), and Florida (reach 215,061). These three regions account for the largest share of the active audience.

What other brands do Dave Ramsey fans also like?

Beyond Dave Ramsey itself, the audience over-indexes on Chick-fil-A (1.65×), byu basketball (6.39×), Gratitude (1.62×), and Chase (bank) (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dave Ramsey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.