Rascasse Audience Intelligence

Dave Ramsey Audience in United States

A data profile of the people who buy, follow and care about Dave Ramsey in United States — modelled from more than twelve digital signal sources. Dave Ramsey has an estimated audience of 3,701,611 people in United States.

#6among Fashion designer in United States#1142among Person in United States#755in Business & Career

The average Dave Ramsey fan in United States is 41.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hobby Lobby, Chick-fil-A, byu basketball, with strongest over-indexing on Hobby Lobby (2.21× the country average).

Demographically, the Dave Ramsey audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dave Ramsey fan in United States is more female, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Hobby Lobby.

Category: Business & Career · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dave Ramsey profile in United States.

Audience size
3.7M
in United States
Gender
60.6%♀
39.4% male
Age
41.0
average years
Country rank
#8595
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dave Ramsey fans

60.6% are female, 39.4% are male, average age 41.0.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Dave Ramsey audience in United States
MetricValue
Female60.6%
Male39.4%
Average age41.0
Estimated audience size3,701,611
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Dave Ramsey audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

83.7%

of the worldwide Dave Ramsey audience comes from United States.

Worldwide audience distribution share by country for Dave Ramsey
CountryShare
United States83.7%
Canada4.2%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dave Ramsey audience in United States is strongest.

Fig. 05

Top regions by affinity

Dave Ramsey fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~100K1.63×
02Nebraska~30K1.39×
03Idaho~20K1.38×
04South Dakota~10K1.33×
05Iowa~40K1.32×
06Kansas~40K1.29×
07North Dakota~9K1.29×
08Alaska~10K1.27×
09Wyoming~7K1.27×
10Montana~10K1.24×
11Kentucky~50K1.22×
12Indiana~80K1.19×
13Missouri~70K1.18×
14Alabama~60K1.17×
15Minnesota~60K1.14×
16Oklahoma~50K1.14×
17Utah~40K1.12×
18Wisconsin~60K1.10×
19Michigan~100K1.09×
20Mississippi~30K1.09×
21Ohio~100K1.07×
22Arizona~80K1.07×
23South Carolina~60K1.06×
24Arkansas~30K1.06×
25North Carolina~100K1.05×
26Georgia~100K1.01×
27Colorado~50K0.97×
28Texas~300K0.93×
29Virginia~80K0.92×
30Washington~70K0.92×
31Oregon~40K0.91×
32New Hampshire~10K0.91×
33Pennsylvania~100K0.89×
34Louisiana~40K0.89×
35Maine~10K0.89×
36Illinois~100K0.87×
37West Virginia~10K0.87×
38Florida~200K0.86×
39Maryland~50K0.76×
40Connecticut~30K0.75×
41Delaware~7K0.74×
42Nevada~30K0.73×
43New Mexico~10K0.73×
44Rhode Island~8K0.70×
45Massachusetts~50K0.68×
46Hawaii~10K0.68×
47Washington, District of Columbia~7K0.68×
48California~300K0.67×
49New Jersey~60K0.64×
50New York~100K0.62×
Fig. 06

Affinity by region

Affinity by region — Dave Ramsey, United States
0.62×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dave Ramsey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dave Ramsey audience
#·InterestCategoryAffinity×
01Tori KellyMusic & Radio7.16×
02byu basketballSports6.39×
03The Passion of the ChristMovies & TV5.90×
04Candace Cameron BureMovies & TV5.69×
05Tim TebowSports5.20×
06Texas Christian UniversityBusiness & Career4.27×
07Homeschooling in the United StatesPolitics & Society3.57×
08Hallmark ChannelMovies & TV2.97×
09TransUnionTechnology & Electronics2.94×
10NazarethTravel & Leisure2.41×
11JerusalemTravel & Leisure2.27×
12Hobby LobbyHome & Garden2.21×
13Bath and BodyworksShopping2.08×
14Talk radioMusic & Radio2.05×
15Web conferencingTechnology & Electronics1.94×
16Chick-fil-AFood & Beverages1.65×
17GratitudePolitics & Society1.62×
18Self-helpHealth1.62×
19MetaphysicsBusiness & Career1.55×
20Self-awarenessHealth1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dave Ramsey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dave Ramsey audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.32×
Community OrientationOPEN1.20×
MindfulnessBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dave Ramsey audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.89×
ExtroversionTHRILL0.89×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dave Ramsey have in United States?

Dave Ramsey has an estimated audience of 3,701,611 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dave Ramsey fans?

60.6% of Dave Ramsey fans are female, 39.4% are male, with an average age of 41.0 years.

03

Which brands do Dave Ramsey fans like most?

Dave Ramsey fans show strongest brand affinity for Hobby Lobby (2.21×), Chick-fil-A (1.65×), and byu basketball (6.39×) over the country average.

04

Where do Dave Ramsey fans live in United States?

Dave Ramsey fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dave Ramsey fans also like?

Beyond Dave Ramsey itself, the audience over-indexes on Chick-fil-A (1.65×), byu basketball (6.39×), Gratitude (1.62×), and Candace Cameron Bure (5.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dave Ramsey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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