Rascasse Audience Intelligence

Copa Sudamericana Audience in United States

A data profile of the people who buy, follow and care about Copa Sudamericana in United States — modelled from more than twelve digital signal sources. Copa Sudamericana has an estimated audience of 215,576 people in United States.

#693among Soccer in United States#776among Event in United States#5838in Sports

The average Copa Sudamericana fan in United States is 35.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include BaubleBar, Gordon Hayward, Copa Libertadores, with strongest over-indexing on BaubleBar (701.08× the country average).

Demographically, the Copa Sudamericana audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Copa Sudamericana fan in United States is more male, around 35.3 years old, with strong Spirituality tendencies and a notable affinity for BaubleBar.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Copa Sudamericana profile in United States.

Audience size
216K
in United States
Gender
22.7%♀
77.3% male
Age
35.3
average years
Country rank
#56720
Event in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Copa Sudamericana fans

22.7% are female, 77.3% are male, average age 35.3.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Copa Sudamericana audience in United States
MetricValue
Female22.7%
Male77.3%
Average age35.3
Estimated audience size215,576
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Copa Sudamericana audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3921%
40-4916%
50+12%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Copa Sudamericana audience comes from United States.

Worldwide audience distribution share by country for Copa Sudamericana
CountryShare
Colombia35.3%
Brazil18.8%
Argentina16.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Copa Sudamericana audience in United States is strongest.

Fig. 05

Top regions by affinity

Copa Sudamericana fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K5.59×
02New York~50K4.16×
03Connecticut~9K4.16×
04Florida~50K3.40×
05Massachusetts~8K1.83×
06Maryland~7K1.83×
07Utah~3K1.79×
08Rhode Island~1K1.78×
09Virginia~9K1.71×
10Washington, District of Columbia~1K1.64×
11Nevada~3K1.39×
12California~30K1.11×
13Illinois~8K1.08×
14North Carolina~7K1.05×
15Texas~20K0.98×
16Georgia~6K0.92×
17Colorado~3K0.85×
18South Carolina~3K0.84×
19Delaware<1K0.84×
20Pennsylvania~6K0.82×
21Idaho<1K0.75×
22Minnesota~2K0.74×
23Vermont<1K0.71×
24Alaska<1K0.70×
25North Dakota<1K0.70×
26South Dakota<1K0.67×
27New Hampshire<1K0.65×
28Nebraska<1K0.64×
29Montana<1K0.64×
30Tennessee~3K0.61×
31Kentucky~2K0.59×
32Iowa~1K0.59×
33Indiana~2K0.58×
34Kansas<1K0.58×
35Maine<1K0.58×
36West Virginia<1K0.57×
37Oregon~1K0.56×
38Hawaii<1K0.56×
39Arizona~2K0.55×
40New Mexico<1K0.54×
41Washington~2K0.51×
42Louisiana~1K0.51×
43Arkansas<1K0.51×
44Mississippi<1K0.50×
45Oklahoma~1K0.48×
46Wisconsin~1K0.46×
47Alabama~1K0.44×
48Ohio~3K0.41×
49Missouri~1K0.40×
50Michigan~2K0.33×
Fig. 06

Affinity by region

Affinity by region — Copa Sudamericana, United States
0.33×1.00×5.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Copa Sudamericana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Copa Sudamericana audience
#·InterestCategoryAffinity×
01BaubleBarShopping701.08×
02Gordon HaywardSports197.90×
03CasemiroSports76.38×
04Copa LibertadoresSports70.78×
05Madhuri DixitMovies & TV63.47×
06Copa AméricaSports47.10×
07RB LeipzigSports47.08×
08Scottie PippenSports34.55×
09MontevideoTravel & Leisure31.00×
10Spain national football teamSports24.02×
11FIFA Club World CupSports20.00×
12Pollo TropicalFood & Beverages18.59×
13La LigaSports14.54×
14VolarisTravel & Leisure13.40×
15Paris Saint-GermainSports12.22×
16Liga MXSports11.79×
17Jake PaulInternet & Social Media11.29×
18AccuWeatherHome & Garden9.90×
19FIFA World CupSports8.80×
20Las VegasTravel & Leisure5.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Copa Sudamericana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Copa Sudamericana audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.66×
Quality AwarenessPREMIUM1.58×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Copa Sudamericana audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.56×
CreativityOPEN0.58×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Copa Sudamericana have in United States?

Copa Sudamericana has an estimated audience of 215,576 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Copa Sudamericana fans?

22.7% of Copa Sudamericana fans are female, 77.3% are male, with an average age of 35.3 years.

03

Which brands do Copa Sudamericana fans like most?

Copa Sudamericana fans show strongest brand affinity for BaubleBar (701.08×), Gordon Hayward (197.9×), and Copa Libertadores (70.78×) over the country average.

04

Where do Copa Sudamericana fans live in United States?

Copa Sudamericana fans in United States are most concentrated in New York (reach ~50K), Florida (reach ~50K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Copa Sudamericana fans also like?

Beyond Copa Sudamericana itself, the audience over-indexes on Gordon Hayward (197.9×), Copa Libertadores (70.78×), FIFA World Cup (8.8×), and Casemiro (76.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Copa Sudamericana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Copa Sudamericana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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