Draper James Audience in United States

Draper James logo

Draper James has an estimated audience of 425,799 people in United States. 78.5% are female, 21.5% are male, average age 37.1. Top regions: Tennessee, Texas, California. Top brand affinities: Home equity, Product design, UK garage, Buenavista (Madrid), Isometric exercise.

The average Draper James fan in United States is 37.1 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Texas, California. Top brand affinities include Home equity, Product design, UK garage, with strongest over-indexing on Home equity (7.71× the country average). Demographically, the Draper James audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Draper James fans

Demographic split for Draper James audience in United States
MetricValue
Female78.5%
Male21.5%
Average age37.1
Estimated audience size425,799

Audience persona

The typical Draper James fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Draper James in United States
RegionReachAffinity
Tennessee43,2405.06×
Texas32,3310.88×
California28,6120.61×
Florida25,0370.87×
New York20,4280.86×
North Carolina17,7581.39×
Kentucky15,6382.93×
Georgia15,5081.18×
Virginia14,9851.44×
Illinois13,3530.94×
Ohio12,6880.97×
Pennsylvania12,4840.87×
South Carolina12,0271.88×
Massachusetts11,7331.4×
New Jersey9,7940.9×
Alabama9,1341.54×
Michigan8,8700.8×
Indiana7,7220.99×
Missouri7,6601.12×
Maryland7,1410.98×
Louisiana5,6991.04×
Wisconsin5,4630.85×
Washington5,4470.64×
Minnesota5,3490.88×
Connecticut5,3311.25×
Arizona5,2610.61×
Colorado5,1370.77×
Oklahoma3,9960.85×
Mississippi3,7421.07×
Arkansas3,5911.02×
Kansas3,0200.9×
Oregon2,7420.56×
Iowa2,4530.7×
Utah2,3990.63×
West Virginia2,0781.05×
Washington, District of Columbia1,7971.4×
New Hampshire1,7401.04×
Nebraska1,6500.77×
Nevada1,5910.39×
Maine1,4380.94×
Rhode Island1,4121.04×
Idaho1,1720.55×
Delaware9450.8×
Hawaii7230.4×
New Mexico7210.34×
Montana5860.5×
South Dakota4820.49×
Vermont4750.64×
North Dakota4320.49×
Alaska3480.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Draper James audience
BrandAffinityCategory
Home equity7.71×Home & Garden
Product design5.21×Business & Career
UK garage9.9×Music & Radio
Buenavista (Madrid)15.88×Travel & Leisure
Isometric exercise11.32×Sports
Stamp collecting5.38×Home & Garden
JDSU2.94×Business & Career
Mothercare2.88×Kids & Family
Natural rubber1.74×Cars & Mobility
Pro-Ject3×Music & Radio
Janitor4.6×Home & Garden
Meals on Wheels4.07×Food & Beverages
Necktie3.55×Fashion & Accessoires
Embroidery Library10.89×Home & Garden
Nebraska1.74×Travel & Leisure
Nebraska Cornhuskers football2.14×Sports
Urban horticulture2.09×Home & Garden
Cachorro3.09×Pets & Animals
Hachis Parmentier18.33×Food & Beverages
Soldering iron1.73×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Draper James audience
TraitClusterScore
Design AffinityPREMIUM1.94
DIY MentalityTHRILL1.73
Luxury OrientationPREMIUM1.7
CreativityOPEN1.67
Quality AwarenessPREMIUM1.45
SustainabilityBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Draper James
CountryShare
United States87.3%
United Kingdom3.4%
Germany2.7%

See Draper James audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Draper James have in United States?

Draper James has an estimated audience of 425,799 people in United States, concentrated in Tennessee and Texas.

What is the gender split and age of Draper James fans?

78.5% of Draper James fans are female, 21.5% are male, with an average age of 37.1 years.

Which brands do Draper James fans like most?

Draper James fans show strongest brand affinity for Home equity (7.71×), Product design (5.21×), and UK garage (9.9×) over the country average.

Where do Draper James fans live in United States?

Draper James fans in United States are most concentrated in Tennessee (reach 43,240), Texas (reach 32,331), and California (reach 28,612). These three regions account for the largest share of the active audience.

What other brands do Draper James fans also like?

Beyond Draper James itself, the audience over-indexes on Product design (5.21×), UK garage (9.9×), Buenavista (Madrid) (15.88×), and Isometric exercise (11.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Draper James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.