Rascasse Audience Intelligence

Draper James Target Market in United States

A data profile of the people who buy, follow and care about Draper James in United States — modelled from more than twelve digital signal sources. Draper James has an estimated audience of 416,556 people in United States.

#4228among Brand in United States#1428in Fashion & Accessoires

The average Draper James fan in United States is 37.1 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Texas, California.

Top brand affinities include Tuckernuck, Kate Hudson, Talbots, with strongest over-indexing on Tuckernuck (36.73× the country average).

Demographically, the Draper James audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Draper James fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Tuckernuck.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Draper James profile in United States.

Audience size
417K
in United States
Gender
78.5%♀
21.5% male
Age
37.1
average years
Country rank
#40698
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Draper James

78.5% are female, 21.5% are male, average age 37.1.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for Draper James audience in United States
MetricValue
Female78.5%
Male21.5%
Average age37.1
Estimated audience size416,556
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Draper James audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3923%
40-4924%
50+11%
Fig. 04

Worldwide distribution

87.6%

of the worldwide Draper James audience comes from United States.

Worldwide audience distribution share by country for Draper James
CountryShare
United States87.6%
United Kingdom3.5%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Draper James audience in United States is strongest.

Fig. 05

Top regions by affinity

Draper James customers by region in United States
#RegionReachAffinity×
01Tennessee~70K7.94×
02Kentucky~10K2.55×
03South Carolina~10K1.67×
04Alabama~9K1.43×
05Virginia~10K1.30×
06North Carolina~20K1.27×
07Massachusetts~10K1.24×
08Washington, District of Columbia~2K1.24×
09Connecticut~5K1.17×
10Georgia~10K1.10×
11Mississippi~4K1.10×
12Missouri~7K1.08×
13West Virginia~2K1.05×
14Louisiana~6K1.04×
15Arkansas~4K1.01×
16New Hampshire~2K0.99×
17Rhode Island~1K0.99×
18Maine~1K0.97×
19Maryland~7K0.95×
20Indiana~7K0.94×
21Ohio~10K0.92×
22Texas~30K0.91×
23Kansas~3K0.90×
24Delaware~1K0.88×
25Illinois~10K0.87×
26Pennsylvania~10K0.85×
27New Jersey~9K0.85×
28Oklahoma~4K0.85×
29Florida~20K0.84×
30Minnesota~5K0.84×
31Wisconsin~5K0.83×
32Vermont<1K0.83×
33Nebraska~2K0.82×
34North Dakota<1K0.80×
35New York~20K0.79×
36Alaska<1K0.79×
37Michigan~9K0.78×
38South Dakota<1K0.77×
39Iowa~3K0.76×
40Montana<1K0.75×
41Colorado~5K0.73×
42Idaho~1K0.69×
43Utah~3K0.66×
44Hawaii~1K0.66×
45Washington~5K0.63×
46New Mexico~1K0.62×
47Oregon~3K0.61×
48Arizona~5K0.60×
49California~30K0.57×
50Nevada~2K0.52×
Fig. 06

Affinity by region

Affinity by region — Draper James, United States
0.52×1.00×7.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Draper James audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Draper James audience
#·InterestCategoryAffinity×
01TuckernuckShopping36.73×
02BaubleBarShopping26.86×
03Acne StudiosFashion & Accessoires20.31×
04TalbotsShopping19.10×
05Kate HudsonMovies & TV17.59×
06Gwyneth PaltrowMovies & TV16.68×
07QVCMovies & TV11.22×
08J.Crew FactoryShopping10.53×
09Us WeeklyInternet & Social Media8.49×
10Jessica AlbaMovies & TV7.41×
11Hair ExtensionsBeauty & Wellness5.16×
12Trader Joe'sShopping4.92×
13Discount storesShopping3.74×
14Nordstrom rackFashion & Accessoires3.63×
15Shopping mallsShopping3.48×
16MarshallsFashion & Accessoires3.37×
17IKEAHome & Garden3.30×
18PinterestInternet & Social Media3.17×
19AirbnbTravel & Leisure3.02×
20FurnitureHome & Garden2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Draper James audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Draper James audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.65×
Quality AwarenessPREMIUM1.94×
IndulgenceJOY1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Draper James audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Need for SecurityCONSERVATISM0.82×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Draper James's target market in United States?

Draper James's target market in United States covers an estimated 416,556 people, concentrated in Tennessee and Texas.

02

What is the gender split and age of Draper James customers?

78.5% of the Draper James audience are female, 21.5% are male, with an average age of 37.1 years.

03

Which brands do Draper James fans like most?

Draper James fans show strongest brand affinity for Tuckernuck (36.73×), Kate Hudson (17.59×), and Talbots (19.1×) over the country average.

04

Where do Draper James fans live in United States?

Draper James fans in United States are most concentrated in Tennessee (reach ~70K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Draper James fans also like?

Beyond Draper James itself, the audience over-indexes on Kate Hudson (17.59×), Talbots (19.1×), QVC (11.22×), and BaubleBar (26.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Draper James audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Draper James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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