Andre Drummond Audience in United States

Andre Drummond has an estimated audience of 775,200 people in United States. 47.1% are female, 52.9% are male, average age 32.3. Top regions: California, Pennsylvania, New York. Top brand affinities: Dwight Howard, Dirk Nowitzki, Tobias Harris, Taylor Lautner, Jrue Holiday.

The average Andre Drummond fan in United States is 32.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Pennsylvania, New York. Top brand affinities include Dwight Howard, Dirk Nowitzki, Tobias Harris, with strongest over-indexing on Dwight Howard (144.38× the country average). Demographically, the Andre Drummond audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Andre Drummond fans

Demographic split for Andre Drummond audience in United States
MetricValue
Female47.1%
Male52.9%
Average age32.3
Estimated audience size775,200

Audience persona

The typical Andre Drummond fan in United States is balanced, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dwight Howard.

Top regions in United States

Top regions ranked by reach for Andre Drummond in United States
RegionReachAffinity
California76,5690.9×
Pennsylvania70,2462.69×
New York62,5881.44×
Florida56,8101.08×
Texas55,8280.84×
Illinois53,2752.06×
Michigan40,7602.01×
New Jersey36,4751.85×
Georgia28,1201.18×
Ohio27,9621.17×
North Carolina26,2531.13×
Massachusetts20,0011.31×
Virginia19,1691.02×
Maryland17,6891.33×
Arizona17,1071.08×
Connecticut16,6002.14×
Indiana16,5971.17×
Tennessee15,5861×
Louisiana11,7711.18×
South Carolina11,6010.99×
Wisconsin9,9960.86×
Missouri9,9310.79×
Alabama9,6270.89×
Kentucky9,1210.94×
Minnesota8,8510.8×
Washington8,8390.57×
Colorado8,0090.66×
Mississippi6,6711.04×
Oklahoma6,3760.74×
Oregon5,9840.67×
Nevada5,9080.79×
Arkansas5,3100.83×
Iowa5,2940.83×
Delaware4,5062.11×
Kansas4,4890.73×
Utah3,5150.51×
Washington, District of Columbia2,8281.21×
West Virginia2,6000.72×
Rhode Island2,5241.02×
New Hampshire2,4830.81×
Nebraska2,3110.59×
Maine2,2270.8×
Hawaii2,2090.66×
New Mexico1,7880.46×
Idaho1,3910.36×
South Dakota9380.52×
Alaska9320.56×
North Dakota9310.58×
Montana9050.42×
Vermont8640.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andre Drummond audience
BrandAffinityCategory
Dwight Howard144.38×Sports
Dirk Nowitzki150.82×Sports
Tobias Harris144.6×Sports
Taylor Lautner57.64×Movies & TV
Jrue Holiday58.93×Sports
Kevin Love62.17×Sports
Scottie Pippen57.89×Sports
Criss Angel65.4×Movies & TV
The Mentalist59.92×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
StubHub14.91×Travel & Leisure
Zach LaVine46.32×Sports
Miniclip44.87×Games
Chris Paul22.11×Sports
Nathan Fillion20×Movies & TV
Microblogging12.67×Technology & Electronics
DeMar DeRozan35.62×Sports
Singer-songwriter5.51×Music & Radio
Reggie Jackson45.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andre Drummond audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Early Adopter MentalityPOWER1.48
Luxury OrientationPREMIUM1.17
Social Media UsageJOY1.16
Family OrientationCONSERVATISM1.1
Convenience OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Andre Drummond
CountryShare
United States75.3%
Brazil5.0%
Canada4.2%

See Andre Drummond audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Andre Drummond have in United States?

Andre Drummond has an estimated audience of 775,200 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Andre Drummond fans?

47.1% of Andre Drummond fans are female, 52.9% are male, with an average age of 32.3 years.

Which brands do Andre Drummond fans like most?

Andre Drummond fans show strongest brand affinity for Dwight Howard (144.38×), Dirk Nowitzki (150.82×), and Tobias Harris (144.6×) over the country average.

Where do Andre Drummond fans live in United States?

Andre Drummond fans in United States are most concentrated in California (reach 76,569), Pennsylvania (reach 70,246), and New York (reach 62,588). These three regions account for the largest share of the active audience.

What other brands do Andre Drummond fans also like?

Beyond Andre Drummond itself, the audience over-indexes on Dirk Nowitzki (150.82×), Tobias Harris (144.6×), Taylor Lautner (57.64×), and Jrue Holiday (58.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andre Drummond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.