Rascasse Audience Intelligence

Abdominal exercise Audience in United States

A data profile of the people who buy, follow and care about Abdominal exercise in United States — modelled from more than twelve digital signal sources. Abdominal exercise has an estimated audience of 1,910,242 people in United States.

#6477among Topic in United States#1323in Sports

The average Abdominal exercise fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Energy bar, High-intensity interval training, cardio fitness, with strongest over-indexing on Energy bar (26.44× the country average).

Demographically, the Abdominal exercise audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Abdominal exercise fan in United States is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Energy bar.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Abdominal exercise profile in United States.

Audience size
1.9M
in United States
Gender
66.5%♀
33.5% male
Age
40.4
average years
Country rank
#14760
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Abdominal exercise fans

66.5% are female, 33.5% are male, average age 40.4.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Abdominal exercise audience in United States
MetricValue
Female66.5%
Male33.5%
Average age40.4
Estimated audience size1,910,242
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Abdominal exercise audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Abdominal exercise audience comes from United States.

Worldwide audience distribution share by country for Abdominal exercise
CountryShare
Brazil20.2%
United States19.6%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abdominal exercise audience in United States is strongest.

Fig. 05

Top regions by affinity

Abdominal exercise fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K1.23×
02Vermont~4K1.19×
03Connecticut~20K1.18×
04New Hampshire~9K1.14×
05Maine~8K1.13×
06Pennsylvania~70K1.10×
07Nebraska~10K1.10×
08Washington, District of Columbia~6K1.10×
09Virginia~50K1.09×
10Wisconsin~30K1.09×
11North Dakota~4K1.08×
12Maryland~40K1.07×
13South Dakota~5K1.06×
14Colorado~30K1.05×
15Utah~20K1.05×
16Iowa~20K1.05×
17Illinois~70K1.04×
18Minnesota~30K1.04×
19Hawaii~9K1.04×
20New York~100K1.03×
21Kansas~20K1.03×
22Montana~5K1.03×
23Rhode Island~6K1.02×
24Florida~100K1.00×
25North Carolina~60K1.00×
26New Jersey~50K1.00×
27Missouri~30K1.00×
28Delaware~5K1.00×
29Idaho~9K0.97×
30Washington~40K0.96×
31Georgia~60K0.95×
32Indiana~30K0.94×
33Oregon~20K0.94×
34Nevada~20K0.94×
35Alaska~4K0.94×
36California~200K0.93×
37Ohio~50K0.93×
38Louisiana~20K0.93×
39Michigan~50K0.92×
40South Carolina~30K0.92×
41Alabama~20K0.92×
42Kentucky~20K0.92×
43West Virginia~8K0.92×
44Texas~100K0.90×
45Arizona~40K0.90×
46Tennessee~30K0.89×
47New Mexico~8K0.89×
48Arkansas~10K0.87×
49Oklahoma~20K0.86×
50Mississippi~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Abdominal exercise, United States
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abdominal exercise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abdominal exercise audience
#·InterestCategoryAffinity×
01cardio fitnessSports45.29×
02Energy barFood & Beverages26.44×
03BiohackingTechnology & Electronics20.00×
04Cultural tourismTravel & Leisure20.00×
05Erin AndrewsSports19.36×
06High-intensity interval trainingSports16.01×
07ClassPassSports15.58×
08Activity trackerTechnology & Electronics14.39×
09Shemar MooreMovies & TV12.69×
10Olympic sportsSports8.61×
11FitbitTechnology & Electronics5.70×
12CorsetFashion & Accessoires5.67×
13Sustainable energyHome & Garden5.10×
14Natural foodsFood & Beverages4.87×
15QVCMovies & TV4.24×
16First class travelTravel & Leisure3.90×
17Diaper bagKids & Family3.58×
18FedExBusiness & Career3.33×
19Mortgage loansBusiness & Career3.23×
20PinterestInternet & Social Media2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abdominal exercise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Abdominal exercise audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.04×
Convenience OrientationPREMIUM1.84×
PatriotismCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Abdominal exercise audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
ExtroversionTHRILL0.94×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Abdominal exercise have in United States?

Abdominal exercise has an estimated audience of 1,910,242 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Abdominal exercise fans?

66.5% of Abdominal exercise fans are female, 33.5% are male, with an average age of 40.4 years.

03

Which brands do Abdominal exercise fans like most?

Abdominal exercise fans show strongest brand affinity for Energy bar (26.44×), High-intensity interval training (16.01×), and cardio fitness (45.29×) over the country average.

04

Where do Abdominal exercise fans live in United States?

Abdominal exercise fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Abdominal exercise fans also like?

Beyond Abdominal exercise itself, the audience over-indexes on High-intensity interval training (16.01×), cardio fitness (45.29×), Biohacking (20×), and Activity tracker (14.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Abdominal exercise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Abdominal exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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