Nut butter Audience in United States
Nut butter has an estimated audience of 1,808,201 people in United States. 57.1% are female, 42.9% are male, average age 40.8. Top regions: California, Texas, Florida.
The average Nut butter fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Nut butter fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.8 |
| Estimated audience size | 1,808,201 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 166,924 | 0.84× |
| Texas | 153,653 | 0.99× |
| Florida | 114,004 | 0.93× |
| New York | 89,618 | 0.89× |
| Georgia | 64,917 | 1.17× |
| Illinois | 64,855 | 1.08× |
| North Carolina | 62,343 | 1.15× |
| Ohio | 60,299 | 1.08× |
| Pennsylvania | 59,952 | 0.98× |
| Michigan | 51,441 | 1.09× |
| Virginia | 47,925 | 1.09× |
| Tennessee | 46,963 | 1.29× |
| New Jersey | 41,383 | 0.9× |
| Indiana | 38,224 | 1.16× |
| Arizona | 34,531 | 0.94× |
| Missouri | 34,296 | 1.18× |
| Alabama | 32,991 | 1.31× |
| South Carolina | 32,738 | 1.2× |
| Washington | 32,343 | 0.89× |
| Massachusetts | 31,922 | 0.9× |
| Maryland | 30,116 | 0.97× |
| Wisconsin | 29,330 | 1.08× |
| Louisiana | 28,988 | 1.24× |
| Kentucky | 27,483 | 1.21× |
| Minnesota | 26,565 | 1.03× |
| Oklahoma | 24,722 | 1.23× |
| Colorado | 23,860 | 0.84× |
| Mississippi | 21,428 | 1.44× |
| Arkansas | 17,501 | 1.17× |
| Oregon | 16,976 | 0.82× |
| Connecticut | 16,856 | 0.93× |
| Iowa | 16,513 | 1.11× |
| Nevada | 15,065 | 0.86× |
| Kansas | 15,022 | 1.05× |
| Utah | 13,365 | 0.83× |
| Nebraska | 9,745 | 1.07× |
| West Virginia | 9,606 | 1.14× |
| Idaho | 8,255 | 0.91× |
| New Mexico | 7,099 | 0.78× |
| Hawaii | 6,040 | 0.78× |
| Maine | 5,671 | 0.88× |
| New Hampshire | 5,485 | 0.77× |
| Rhode Island | 5,145 | 0.89× |
| Delaware | 5,014 | 1.01× |
| South Dakota | 4,736 | 1.13× |
| Montana | 3,971 | 0.79× |
| North Dakota | 3,896 | 1.05× |
| Washington, District of Columbia | 3,229 | 0.59× |
| Alaska | 2,847 | 0.74× |
| Vermont | 2,679 | 0.84× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.5% |
| Italy | 6.6% |
| United Kingdom | 5.1% |
See Nut butter audiences in other countries
More Sweet audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Nut butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.