Matilda Jane Clothing Audience in United States

Matilda Jane Clothing has an estimated audience of 273,133 people in United States. 70.4% are female, 29.6% are male, average age 31.9. Top regions: Tennessee, Texas, Alabama. Top brand affinities: PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, Kim Soo-hyun, Microblogging.

The average Matilda Jane Clothing fan in United States is 31.9 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Texas, Alabama. Top brand affinities include PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on PSV Eindhoven (86.11× the country average). Demographically, the Matilda Jane Clothing audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Matilda Jane Clothing fans

Demographic split for Matilda Jane Clothing audience in United States
MetricValue
Female70.4%
Male29.6%
Average age31.9
Estimated audience size273,133

Audience persona

The typical Matilda Jane Clothing fan in United States is more female, around 31.9 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Matilda Jane Clothing in United States
RegionReachAffinity
Tennessee21,2653.88×
Texas19,5730.83×
Alabama16,4374.31×
Kentucky15,0524.4×
Georgia14,2891.7×
Indiana9,9501.99×
Florida9,4790.51×
North Carolina9,3961.14×
Mississippi8,0343.57×
California7,7110.26×
Michigan7,5061.05×
South Carolina6,6081.61×
Arkansas6,6062.94×
Ohio6,2330.74×
Illinois6,0190.66×
Louisiana4,9761.41×
Missouri4,6011.05×
Virginia4,6000.69×
Oklahoma4,3041.42×
Pennsylvania4,1240.45×
New York3,3180.22×
West Virginia3,1022.44×
Minnesota2,9190.75×
Wisconsin2,8970.7×
Colorado2,3030.54×
Washington2,0300.37×
Kansas1,9450.9×
Massachusetts1,6260.3×
Arizona1,5510.28×
Maryland1,4530.31×
New Jersey1,4500.21×
Oregon1,3610.43×
Iowa1,3400.6×
Utah9580.39×
South Dakota9521.51×
Nebraska7970.58×
Connecticut6750.25×
Idaho5940.43×
Nevada5140.19×
North Dakota4750.85×
New Hampshire4300.4×
Maine4000.41×
Alaska4000.68×
Hawaii3780.32×
New Mexico3660.27×
Montana2920.39×
Delaware2460.33×
Wyoming2190.54×
Rhode Island2080.24×
Vermont1750.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matilda Jane Clothing audience
BrandAffinityCategory
PSV Eindhoven86.11×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kim Soo-hyun40.2×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Jake Paul14.04×Internet & Social Media
The RealReal19.39×Fashion & Accessoires
Income tax13.19×Business & Career
Sparkle In Pink42.7×Fashion & Accessoires
Planet Fitness4.01×Sports
Tory Burch6.47×Fashion & Accessoires
Back to the Future11.57×Movies & TV
Do it yourself (DIY)2.72×Home & Garden
La Roche-Posay11.5×Beauty & Wellness
Children's clothing4.75×Fashion & Accessoires
Zimmermann15.31×Home & Garden
Deutsche Eishockey Liga28.52×Sports
Park Bo-gum17.8×Movies & TV
JoJo Siwa8.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matilda Jane Clothing audience
TraitClusterScore
Design AffinityPREMIUM2.17
DIY MentalityTHRILL1.96
Pet OwnershipJOY1.64
CreativityOPEN1.61
IndulgenceJOY1.56
Price SensitivityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Matilda Jane Clothing
CountryShare
United States93.8%
Canada3.7%
Mexico1.8%

See Matilda Jane Clothing audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Matilda Jane Clothing have in United States?

Matilda Jane Clothing has an estimated audience of 273,133 people in United States, concentrated in Tennessee and Texas.

What is the gender split and age of Matilda Jane Clothing fans?

70.4% of Matilda Jane Clothing fans are female, 29.6% are male, with an average age of 31.9 years.

Which brands do Matilda Jane Clothing fans like most?

Matilda Jane Clothing fans show strongest brand affinity for PSV Eindhoven (86.11×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Matilda Jane Clothing fans live in United States?

Matilda Jane Clothing fans in United States are most concentrated in Tennessee (reach 21,265), Texas (reach 19,573), and Alabama (reach 16,437). These three regions account for the largest share of the active audience.

What other brands do Matilda Jane Clothing fans also like?

Beyond Matilda Jane Clothing itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Kim Soo-hyun (40.2×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matilda Jane Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.