Rascasse Audience Intelligence

Matilda Jane Clothing Target Market in United States

A data profile of the people who buy, follow and care about Matilda Jane Clothing in United States — modelled from more than twelve digital signal sources. Matilda Jane Clothing has an estimated audience of 281,097 people in United States.

#5178among Brand in United States#1627in Fashion & Accessoires

The average Matilda Jane Clothing fan in United States is 31.9 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Texas, Alabama.

Top brand affinities include The RealReal, JoJo Siwa, Kim Soo-hyun, with strongest over-indexing on The RealReal (35.21× the country average).

Demographically, the Matilda Jane Clothing audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matilda Jane Clothing fan in United States is more female, around 31.9 years old, with strong Price Sensitivity tendencies and a notable affinity for The RealReal.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matilda Jane Clothing profile in United States.

Audience size
281K
in United States
Gender
70.4%♀
29.6% male
Age
31.9
average years
Country rank
#49964
Brand in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Matilda Jane Clothing

70.4% are female, 29.6% are male, average age 31.9.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Matilda Jane Clothing audience in United States
MetricValue
Female70.4%
Male29.6%
Average age31.9
Estimated audience size281,097
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Matilda Jane Clothing audience in United States
Age bracketShare%
16-1935%
20-2925%
30-3923%
40-4912%
50+6%
Fig. 04

Worldwide distribution

91.9%

of the worldwide Matilda Jane Clothing audience comes from United States.

Worldwide audience distribution share by country for Matilda Jane Clothing
CountryShare
United States91.9%
Canada3.6%
Australia2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matilda Jane Clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Matilda Jane Clothing customers by region in United States
#RegionReachAffinity×
01Kentucky~10K4.17×
02Alabama~10K3.89×
03Tennessee~20K3.68×
04Mississippi~8K3.36×
05Arkansas~6K2.83×
06West Virginia~3K2.44×
07Indiana~9K1.90×
08Georgia~10K1.58×
09South Carolina~6K1.53×
10Oklahoma~4K1.47×
11Louisiana~5K1.37×
12South Dakota<1K1.35×
13North Carolina~9K1.10×
14Missouri~5K1.04×
15Michigan~7K1.03×
16Kansas~2K0.95×
17North Dakota<1K0.94×
18Alaska<1K0.88×
19Texas~20K0.81×
20Vermont<1K0.81×
21Minnesota~3K0.79×
22Montana<1K0.76×
23Ohio~6K0.74×
24Nebraska~1K0.74×
25Wisconsin~3K0.73×
26Rhode Island<1K0.73×
27Delaware<1K0.73×
28Iowa~2K0.72×
29Virginia~5K0.71×
30Idaho<1K0.71×
31New Hampshire<1K0.71×
32Maine<1K0.71×
33Hawaii<1K0.69×
34Washington, District of Columbia<1K0.68×
35New Mexico<1K0.65×
36Illinois~6K0.64×
37Colorado~3K0.60×
38Utah~1K0.58×
39Oregon~2K0.57×
40Nevada~1K0.54×
41Connecticut~1K0.53×
42Florida~10K0.51×
43Pennsylvania~5K0.49×
44Washington~3K0.47×
45Maryland~2K0.45×
46Arizona~2K0.43×
47Massachusetts~2K0.42×
48New Jersey~3K0.37×
49California~9K0.29×
50New York~4K0.29×
Fig. 06

Affinity by region

Affinity by region — Matilda Jane Clothing, United States
0.29×1.00×4.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matilda Jane Clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matilda Jane Clothing audience
#·InterestCategoryAffinity×
01RuffleButtsKids & Family56.45×
02Kim Soo-hyunMovies & TV41.88×
03The RealRealFashion & Accessoires35.21×
04JoJo SiwaMovies & TV22.00×
05Janie and JackShopping21.57×
06Park Bo-gumMovies & TV20.00×
07EstoniaTravel & Leisure20.00×
08Jake PaulInternet & Social Media11.42×
09QVCMovies & TV8.94×
10Potato chipFood & Beverages7.12×
11Weather forecastingHome & Garden6.67×
12Loyalty programShopping6.30×
13Discount storesShopping5.65×
14Children's clothingFashion & Accessoires5.08×
15GrouponInternet & Social Media4.45×
16Shopping mallsShopping3.92×
17PinterestInternet & Social Media3.30×
18Mortgage loansBusiness & Career3.08×
19IKEAHome & Garden2.98×
20FurnitureHome & Garden2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matilda Jane Clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matilda Jane Clothing audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.67×
IndulgenceJOY2.32×
Convenience OrientationPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matilda Jane Clothing audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
Early Adopter MentalityPOWER0.78×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Matilda Jane Clothing's target market in United States?

Matilda Jane Clothing's target market in United States covers an estimated 281,097 people, concentrated in Tennessee and Texas.

02

What is the gender split and age of Matilda Jane Clothing customers?

70.4% of the Matilda Jane Clothing audience are female, 29.6% are male, with an average age of 31.9 years.

03

Which brands do Matilda Jane Clothing fans like most?

Matilda Jane Clothing fans show strongest brand affinity for The RealReal (35.21×), JoJo Siwa (22×), and Kim Soo-hyun (41.88×) over the country average.

04

Where do Matilda Jane Clothing fans live in United States?

Matilda Jane Clothing fans in United States are most concentrated in Tennessee (reach ~20K), Texas (reach ~20K), and Alabama (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Matilda Jane Clothing fans also like?

Beyond Matilda Jane Clothing itself, the audience over-indexes on JoJo Siwa (22×), Kim Soo-hyun (41.88×), QVC (8.94×), and RuffleButts (56.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Matilda Jane Clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matilda Jane Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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