Rascasse Audience Intelligence

Meta Quest 3 Target Market in United States

A data profile of the people who buy, follow and care about Meta Quest 3 in United States — modelled from more than twelve digital signal sources. Meta Quest 3 has an estimated audience of 3,600,506 people in United States.

#918among Brand in United States#351in Technology & Electronics

The average Meta Quest 3 fan in United States is 32.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Urban Dictionary, TikTok, IMVU, with strongest over-indexing on Urban Dictionary (12.72× the country average).

Demographically, the Meta Quest 3 audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meta Quest 3 fan in United States is more female, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Dictionary.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meta Quest 3 profile in United States.

Audience size
3.6M
in United States
Gender
58.8%♀
41.2% male
Age
32.8
average years
Country rank
#8803
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Meta Quest 3

58.8% are female, 41.2% are male, average age 32.8.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Meta Quest 3 audience in United States
MetricValue
Female58.8%
Male41.2%
Average age32.8
Estimated audience size3,600,506
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Meta Quest 3 audience in United States
Age bracketShare%
16-1942%
20-2918%
30-3912%
40-4913%
50+14%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Meta Quest 3 audience comes from United States.

Worldwide audience distribution share by country for Meta Quest 3
CountryShare
United States26.3%
Germany8.4%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meta Quest 3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Meta Quest 3 customers by region in United States
#RegionReachAffinity×
01West Virginia~20K1.31×
02Kentucky~60K1.30×
03Arkansas~40K1.23×
04Alaska~10K1.23×
05Oklahoma~50K1.22×
06Alabama~60K1.19×
07Mississippi~40K1.19×
08Indiana~80K1.16×
09Tennessee~90K1.15×
10Missouri~70K1.14×
11Texas~400K1.12×
12Ohio~100K1.11×
13Louisiana~50K1.11×
14Georgia~100K1.09×
15Utah~40K1.09×
16Michigan~100K1.08×
17Idaho~20K1.08×
18Kansas~30K1.07×
19North Dakota~8K1.05×
20Arizona~80K1.04×
21South Carolina~60K1.04×
22New Mexico~20K1.03×
23North Carolina~100K1.02×
24Washington~80K1.02×
25Nebraska~20K1.02×
26Florida~300K1.01×
27Iowa~30K0.99×
28South Dakota~9K0.99×
29Pennsylvania~100K0.98×
30Nevada~40K0.98×
31Virginia~90K0.97×
32Oregon~40K0.95×
33Connecticut~40K0.95×
34Illinois~100K0.94×
35Montana~10K0.94×
36Maine~10K0.93×
37Wisconsin~50K0.92×
38Wyoming~5K0.92×
39New Hampshire~10K0.91×
40Minnesota~50K0.90×
41Colorado~50K0.89×
42California~400K0.87×
43Maryland~60K0.87×
44Delaware~9K0.86×
45New York~200K0.83×
46New Jersey~80K0.83×
47Rhode Island~10K0.80×
48Massachusetts~60K0.76×
49Hawaii~10K0.67×
50Washington, District of Columbia~7K0.59×
Fig. 06

Affinity by region

Affinity by region — Meta Quest 3, United States
0.59×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meta Quest 3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meta Quest 3 audience
#·InterestCategoryAffinity×
01IMVUInternet & Social Media20.64×
02Second LifeGames14.01×
03Urban DictionaryInternet & Social Media12.72×
04International educationBusiness & Career11.58×
05Fan fictionLiterature11.01×
06Patricia ArquetteMovies & TV7.80×
07Olivia MunnMovies & TV7.75×
08Bob OdenkirkMovies & TV7.65×
09Virtual realityTechnology & Electronics4.72×
10Scarface (1983 film)Movies & TV4.67×
11City BankBusiness & Career4.62×
12Rachel McAdamsMovies & TV3.66×
13TikTokInternet & Social Media3.13×
14Google DriveTechnology & Electronics2.12×
15Stranger ThingsMovies & TV1.84×
16Sam's ClubShopping1.65×
17RadioTechnology & Electronics1.64×
18Fiction booksLiterature1.57×
19Pizza HutFood & Beverages1.51×
20SubwayFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meta Quest 3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meta Quest 3 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Convenience OrientationPREMIUM1.42×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meta Quest 3 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Healthy LifestyleBALANCE0.87×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Meta Quest 3's target market in United States?

Meta Quest 3's target market in United States covers an estimated 3,600,506 people, concentrated in Texas and California.

02

What is the gender split and age of Meta Quest 3 customers?

58.8% of the Meta Quest 3 audience are female, 41.2% are male, with an average age of 32.8 years.

03

Which brands do Meta Quest 3 fans like most?

Meta Quest 3 fans show strongest brand affinity for Urban Dictionary (12.72×), TikTok (3.13×), and IMVU (20.64×) over the country average.

04

Where do Meta Quest 3 fans live in United States?

Meta Quest 3 fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Meta Quest 3 fans also like?

Beyond Meta Quest 3 itself, the audience over-indexes on TikTok (3.13×), IMVU (20.64×), Virtual reality (4.72×), and International education (11.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Meta Quest 3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Meta Quest 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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